Hospitality Marketing Management

by David C. Bojanic, Robert D. Reid

Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory.
Includes coverage of tourism marketing Features new material on marketing technology and it's implications in the hospitality industry Offers international coverage Provides new, applications approach to the discipline of marketing

640 pages, Hardcover

First published August 13, 1988

Reviews

[Francisco Alberto Soler · Rating 4 out of 5]

This book gives you a general knowledge of marketing for the hospitality industry.
This is an interesting book for those who don’t know anything about the subject, or for those who need settle the knowledge of the marketing process.

After reading this book you will have to search more reading about each one of the parts given, in order to master each point.

It is worth as an introduction in the hospitality marketing.