Basics of Business Communication

by J.W. Strydom

Basics of Business Communication is an easy-to-read book that teaches readers the basics of business communication.

Written with the South African employee in mind and for students studying business communication for the first time, the book begins by explaining the foundations of business communication. It then expands on these foundations and concentrates on the different verbal methods of business communication. It shows, in a practical way, how employees should, inter alia, write e-mails, speak on the telephone, write business reports, conduct meetings, present speeches and so forth. It also teaches readers how to develop ethical and persuasive business messages and shows how these messages can be applied in communication with fellow colleagues as well as in communication with customers. The book provides guidelines on how to develop marketing communication campaign and concentrates on aspects such as advertising, direct marketing, personal selling, sales promotion, publicity and public relations.

251 pages, Paperback

First published January 1, 2012