12 Smart Practices to Improve Marketing and Sales

by Errol van Engelen

“I started writing this E-Book with the idea of helping marketing and sales managers in small and medium companies. In 20+ years of marketing and sales I’ve seen marketing and sales departments working out of silos and working against each other. This is a waste of resources and causes damage to companies everywhere. Some companies are not even aware that they have a problem.

Part 1 deals with subjects like content management and lead management and provides an overview of relevant issues in these areas. The goal of content marketing is to supply the customer with relevant information so that he can at any time decide that he wants to do business with you. In lead management it is not only about generating a lot of leads, but also nurturing those leads.

Part 2 deals with digital marketing and marketing technology. Topics that are covered include: your marketing team, personalised messages and the need for Marketing and IT to work together. In marketing technology, subjects are using smart data and big data, marketing automation to enhance productivity and insight and the connection between marketing automation and CRM.”

54 pages, Kindle Edition

First published October 31, 2013

About the author

Errol S. van Engelen (1952) is an author of management books living in Rotterdam, the Netherlands. He is also a 30+ years IT and Marketing & Sales veteran in the Technology business. His first book was 'Outsourcing' (http://bit.ly/1hlQ7rq) a paperback written in Dutch. In 2011 he started Bizzmaxx, a service provider specialised in Digital Marketing and Social Media, topics he also writes about, now in English. His recent E-Book is "12 Smart Practices to Improve Marketing and Sales" (http://amzn.to/1aZHoEn). He plans to publish 3 E-Books per year.