Are you experiencing the following about cold calling? * Anxiety about cold calling in your professional life, which makes you avoid doing so. * Fear about about cold calling, so you get others to make calls for you. * Habitual negative thoughts about your ability to effectively make cold calls. If so, then this book will help you to: * Replace unhelpful thoughts about making cold calls with empowering ones so you can make calls with assertiveness. * Change the structure of your negative thoughts about your ability to make cold calls, to change how you feel about this situation for the better. * Learn how to increase your confidence in your ability to make cold calls.