Customer Behavior: A Managerial Perspective

by Jagdish N. Sheth, Banwari Mittal

Now in a completely revamped second edition, the authors of Customer Behavior have adapted the content, length, and end-of-chapter materials to produce a new text that is tailored specifically to upper level 4-year, or graduate level programs. Its managerial approach focuses on the household consumer and on the business customer. This text goes beyond the conventional subject matter of consumer behavior textbooks, focusing not only on the role of customers as buyers, but also on their roles as users and payers.

544 pages, Hardcover

First published February 1, 2002

Reviews

[Robyn]

Not rating this as it was a text book.

[Dapit · Rating 5 out of 5]

Good Apps and The Book too

[Vikram sharma]

Good book