Strategic Planning for Public Relations

by Ronald D. Smith

First published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Genres: Nonfiction, Reference, Business, Communication

408 pages, Paperback

First published January 1, 2002

Reviews

[Holly]

Required reading in college. Class was taught by the author. Typical.

[Jessica (JT)]

This book was required reading for a class I hated. I skimmed through this book and did find some useful tips and I think it would have been a very useful guide if the class had been better built to use it.

[Cindy]

For the purposes of public relations planning, this book is great. It got me through the semester with a PR plan that will be submitted for a PRSA award!