Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users

by Michael Beasley

Providing clear, useful, and nonjudgmental information, this revised and fully updated handbook describes some of the effects drugs can have on the human body, mind, emotions, and unconscious. Simple and healthy alternatives to consciousness-altering substances, including hallucinogens, uppers and downers, marijuana, cocaine, and alcohol, are offered to those wishing to break away from drug use. For those seeking to experience higher, more enlightened levels of consciousness, this guide offers methods that can give lasting and uplifting results, including spiritual exercises, sacred tones, keeping a journal, and exploring one's spiritual heritage.

Genres: Design, Nonfiction

122 pages, Kindle Edition

First published January 1, 2005

Reviews

[Tomasz Tomaszewski · Rating 2 out of 5]

Książka po prostu opisuje kolejne funkcje Google Analytics. Dla kogoś kto choć trochę korzystał z Google Analytics - kompletnie nic ciekawego. Nie polecam.

[Julia Kulgavchuk · Rating 4 out of 5]

This is a good primer on using web analytics in user experience design work. It’s better than a primer. For all the topics covered, the keynotes are purpose and communication. This is what makes the book valuable for designers who are already experienced in web analytics.

Whatever metric, report or method Beasley describes, he talks about its value for UX design work or a lack of such (e.g. in the case of engagement goals related to path depth and time on page). He mentions the limitations and gives examples of the situations when you would and wouldn’t want to use a certain metric, report or method.

Indeed there’re all the arguments for why it’s a good idea to use certain analytics features in design work. This is useful for both beginners and pros. When you are used to working in a certain way, you don’t necessarily reflect on it every time and kind of forget why it was a good idea in the first place, what it helps to achieve. So when you’re asked to articulate its value, you might get a bit perplexed. This text is a good reminder. It can be helpful for communicating analytics work to non-specialist, building good arguments for your team or a client.

I’d recommend this 2013 book over the one by Luke Hay, Researching UX: Analytics (2017). Beasley’s book is more comprehensive. Technology have changed since 2013, but the principles stay, and Beasley is way better at articulating them.

[Iwona Leszczyńska · Rating 3 out of 5]

If you have never before had an occasion working with GA and you want to begin with understanding terms like SEO, PM or UX, it will be book for you. If you have used GA before it will refresh you only some basic key facts in web analytics. Basically, this book lists and describs most of GA components.

[Kay Davis · Rating 3 out of 5]

Michael Beasley's books begins with a question: "What can you measure on a Web site that can constitute a conversion goal?" The book discusses how to analyze visitors, keywords, click paths, and log files and measure success through conversion rates. The book discusses how to tag your pages to reach conversion goals.

[Ahmad Abugosh · Rating 2 out of 5]

It's ok for someone just learning about Analytics, but it reads more like a reference or university text book. I work in this industry and I found it boring, so imagine how boring it would be for someone just learning about the concept. Then again maybe this book was just not meant for me.