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Coca-Globalization
"A complete overview of motivation and emotion. "
Well-grounded in the history of the field, the fourth edition of "Motivation: Biological, Psychological, and Environmental" combines classic studies with current research. The text provides an overarching organizational scheme of how motivation (the inducement of action, feelings, and thought) leads to behavior from physiological, psychological, and environmental sources. The material draws on topics that are familiar to students while maintaining a conversational tone to sustain student interest.
This text is available in a variety of formats -- digital and print. Pearson offers its titles on the devices students love through Pearson's MyLab products, CourseSmart, Amazon, and more. To learn more about our programs, pricing options and customization, click the Choices tab.
Learning Goals
Upon completing this book, readers will be able to: Define motivation and emotion. Understand the psychological aspects of motivation. Examine how the environment is a large source of motivation.
Well-grounded in the history of the field, the fourth edition of "Motivation: Biological, Psychological, and Environmental" combines classic studies with current research. The text provides an overarching organizational scheme of how motivation (the inducement of action, feelings, and thought) leads to behavior from physiological, psychological, and environmental sources. The material draws on topics that are familiar to students while maintaining a conversational tone to sustain student interest.
This text is available in a variety of formats -- digital and print. Pearson offers its titles on the devices students love through Pearson's MyLab products, CourseSmart, Amazon, and more. To learn more about our programs, pricing options and customization, click the Choices tab.
Learning Goals
Upon completing this book, readers will be able to: Define motivation and emotion. Understand the psychological aspects of motivation. Examine how the environment is a large source of motivation.
409 pages, Kindle Edition
First published December 1, 2007
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Displaying 1 - 4 of 4 reviews
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October 13, 2021DNF at 32%
Foster seems fairly confused about what he's pushing in this book. I've made several comments in my copy about how it feels insidious that he's using the Coca-Cola Company as an allegory for globalization and its 'wonders.' I think Foster needs 1) to better formulate what he's trying to say, and 2) better editors who can tell him to shut up when necessary.
It was kind of hard to get through the amount of this book I did due to how much Foster repeats himself and goes off topic. The point of the book is supposed to be globalization and coke's role in it, but so much of it focuses on the same aspects of the company (i.e., in the first four chapters Foster rehashes Coca-Cola's marketing strategy twice) that it just feels redundant.
Foster seems fairly confused about what he's pushing in this book. I've made several comments in my copy about how it feels insidious that he's using the Coca-Cola Company as an allegory for globalization and its 'wonders.' I think Foster needs 1) to better formulate what he's trying to say, and 2) better editors who can tell him to shut up when necessary.
It was kind of hard to get through the amount of this book I did due to how much Foster repeats himself and goes off topic. The point of the book is supposed to be globalization and coke's role in it, but so much of it focuses on the same aspects of the company (i.e., in the first four chapters Foster rehashes Coca-Cola's marketing strategy twice) that it just feels redundant.
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March 12, 2023school read.
June 6, 2011
This is probably the best thing I've read on "globalization" (unfortunate title not-withstanding). Foster is a smart, smart guy and apparently humane (unlike so many world-beating anthropologists) as well.
July 2, 2011
This book made some good points, although overall it was pretty damn boring, and the writing style was a bit too academic for my taste.
Displaying 1 - 4 of 4 reviews