Business Models for the Data Economy

by Q. Ethan McCallum

You're sitting on a pile of interesting data. How do you transform that into money? It's easy to focus on the contents of the data itself, and to succumb to the (rather unimaginative) idea of simply collecting and reselling it in raw form. While that's certainly profitable right now, you'd do well to explore other opportunities if you expect to be in the data business long-term.


In this paper, we'll share a framework we developed around monetizing data. We'll show you how to think beyond pure collection and storage, to move up the value chain and consider longer-term opportunities.

29 pages, Kindle Edition

First published October 28, 2013

Reviews

[Atif Shaikh · Rating 4 out of 5]

Quick read and a very straightforward and simple framework.

[Dr. Tathagat Varma · Rating 2 out of 5]

a bit dated, but nevertheless a good intro to some business models around data, or even data as a service.

[Claudio Escudero · Rating 4 out of 5]

It is a clear text and still valid. Their view of the different data business models has evolved from what they proposed, but their approach seems basic and correct to me.

[Tim · Rating 5 out of 5]

I was very impressed with this book, and that after beginning it with the expectation I would be anything but. Good job by the authors. Short, but well thought out.

[Jose Papo · Rating 4 out of 5]

A very nice free paper about ideas on how, as a software/services company, you can monetize Data / Big Data