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Work 2.0: Nowhere to Hide

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Work is changing profoundly the in new digital age. The whole world of work is in evolution. The old employment system of secure, lifelong jobs with predictable advancement and stable pay is dead. For some time now we’ve observed a greater focus on flexibility, mobility, and the ability of quick adaptation of workers. The new era of Work 2.0 is coming driven by: work virtualisation, non-routine creativity, hyperspecialisation, and reduction of communication, coordination and interactions costs. This calls for a different approach to management and work. However, technology is a double-edged sword, with the power to both liberate and enslave.

The recession is said to be over, but you’ll never get your old job back – it’s disappeared and you can’t even blame the Chinese! Your job no longer exists – it’s been automated. The book "Work 2.0” isn’t just a description of what is happening to the labour market and how we work nowadays, it’s a complete how-to guide for successfully navigating today’s treacherous jobs environment, mitigating the risks of job loss, job insecurity, and increasing automation. The book discusses the repercussions of automation, changes in the economic balance between East and West in terms of work, the growing importance of innovation and creativity for creating value, how companies can take advantage of the new situation and how individuals can stay competitive on the labour market.

How do you survive and thrive in the new labour market? How can workers cope in an economy which doesn’t generate stable lifelong careers? How can companies remain competitive and manage armies of dispersed hyperspecialists? You’ve become the newest victim of Work 2.0, a force you can’t possibly fight – but you can join it! If you are looking for a job – why not create one for yourself? If your company is losing its best talent – why not listen to what your workers are saying. Let them work anywhen. After all, there is nowhere to hide from the wave of creative destruction.

Book has a dedicated website: work-2-0.com

150 pages, Paperback

First published November 16, 2013

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318 people want to read

About the author

Sergiusz Prokurat - Economics and project management lecturer at the Alcide Gaspari University of Euroregional Economy in Poland. Lecturer at the MBA study programme organised by ISG Paris and EUE. Director of the Poland-Asia Research Center think tank, based in Warsaw. Independent economics, business expert and consultant with many academic and commercial projects. Hold a Wiener Institut/PAN MBA degree (Austria-Poland), also hold numerous professional certificates (PMP, PRINCE2 Foundation, PRINCE2 Practitioner, ITIL Foundation, MOR Foundation). His opinions, articles were published in: "Harvard Business Review", "National Geographic Traveler", "Focus", "Wprost", "Gazeta Bankowa", "Gazeta Finansowa", "Metropolia Bussiness Magazine", "Rynki Zagraniczne", "Stosunki Międzynarodowe", "Mówia Wieki", "Proseed", "Nowy Dziennik", "Najwyższy Czas", "Dziennik Gazeta Prawna"

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Displaying 1 - 5 of 5 reviews
Profile Image for Eddie.
112 reviews49 followers
March 26, 2015
“To be successful in the new world...we’ll need a new set of mental models.” Ch. 4

You would agree that many have speculated on what the world of tomorrow will be like and what role technology will play in that future. Work 2.0 examines how technological advancements have engendered the younger generation into a new way of thinking, a new way of socializing, and more aptly, a new way of working. Prokurat postulates how the advances in technology plus a number of other variables (economic, hyperspecialization, etc...) will dramatically change how goods and services are produced, organizational behavior and, in general, how we work. Prokurat suggests, to endure this evolution and ultimately be successful in the new world, we have to change our thinking:

Organizations will have to learn to adapt to a new brand of labor force, “...from ‘command-and-control’ to ‘coordinate-and-cultivate’” (Ch. 4)

“Economists are reaching the conclusion that in the long term the only sustainable source of competitive advantage is creativity…” (Ch.3)

The rise of the knowledge-based society has altered the composition of the labor force of the future: creative thinkers, hypersocial, and hyperspecialized and/or skills acquired through experiential learning versus broad domain knowledge acquired from institutional studies.

Prokurat has applied his own spin on a topic that, at present, seems to be trending. If you have stayed abreast on this literature and similar research, then some of this will seem very familiar. Otherwise, Work 2.0 is a sound exposition into work automation, virtualization and the changing nature of work.
4 reviews1 follower
November 28, 2013
The thing that I admired most at this book is related to the fact that the author, Sergiusz Prokurat, has managed to create a title which will offer pertinent guidance to those which are looking for a new job but also for people that currently have a place to work, but they are still interested in continuously improving their skills and finding new opportunities for future development.

I have also noticed a quite unique vision over the evolution of our work environment. The author is pertinently suggesting the fact that this environment has drastically changed its tendencies and nowadays people should focus on totally different domains of activities and skills, compared to those that were common a few years/ decades ago.

I totally agree with the ideas and concepts that are defined and described in this book. Furthermore, I consider that this is a very useful read, due to the fact it provides us with very pertinent and helpful information that might seriously improve our chances to find a remunerative and satisfying place of work, in our near feature.
Profile Image for Kenneth Eade.
Author 52 books180 followers
December 8, 2013
The technology revolution of the 21st century is changing everything. It has changed the way we study, it has changed the way we read, it has changed the way we do business, it has changed the way we shop, it has changed the way we get our news, and it has changed the way we work. Author Prokurat has taken a fascinating close look at this phenomena of the evolution of work in the age of the Internet and technology. The author examines the changing economy in the face of technology and its effect on the labor market, and points out that all is not lost; The conclusions are well researched and supported with data. This is a great book for anyone who wants to understand the changes and try to find his or her place as the workplace continues to evolve.

Kenneth Eade
Author of An Involuntary Spy
Profile Image for Maria Miaoulis.
377 reviews
April 19, 2014
Gone are the days when you would graduate from college, get a good-paying job, get promoted through hard work and retire from the same company. Advances in technology and the globalization phenomenon mean that careers are no longer "nice and neat." There are very few jobs where people tell you what to do anymore. Now, you need to take the initiative and be able to create in some capacity in order to be recognized. This book offers a great overview of this changing workplace and what people need to do to succeed in it.
Profile Image for Blake Kanewischer.
231 reviews2 followers
February 8, 2014
This book felt like a pastiche of unoriginal thinking. It was heavily reliant on secondary and tertiary sources, nearly all of which I'd read previously, and had little to no primary research. I expected more from the book, and was very disappointed by it. The ideas borrow from sources ranging from Daniel Pink to Malcolm Gladwell, some HBR articles, and other "usual suspects."

Save your money, go read the reference list, and read the original thinkers and thoughts.
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