The ultimate guide on how to leverage the power of Kickstarter—the easy-to-use and wildly popular crowdfunding website—to finance your passion projects So you want to produce a short film. Or design a new line of jewelry. Or manufacture a revolutionary solar-powered garden sprinkler. There’s just one You need $100,000 to bankroll your dream, and your checking account has barely enough to cover the rent. Enter Kickstarter.com—the phenomenal “crowdfunding” website launched in 2009 that brings venture capital to the masses. At Kickstarter, it’s not uncommon for entrepreneurs to raise $50,000, $100,000, $250,000, or more. All you need is a great idea—and The Kickstarter Handbook. Business journalist Don Steinberg has interviewed dozens of artists and inventors who launched their passion projects online. Through their voices, you’ll explore all the strategies of a successful Kickstarter campaign. You’ll learn the elements of a compelling Kickstarter video, innovative ways to market your projects, tips for getting donors onboard, and the secrets of irresistible Kickstarter “rewards.” You’ll also discover what to do in a best-case scenario—when your project goes viral and the cash starts flowing in. On Kickstarter, it happens to a few lucky visionaries every week. Here’s how to be one of them.
Great overview and introduction to Kickstarter with a lot of case studies, although one of the major problems is that the case studies are not only repeated but repeatedly explained. I recognize that this would be good for somebody that picks up the book and only browses a chapter or 3, but for somebody reading cover to cover it's annoying to constantly be told the same thing over and over again. I feel as though there should have been an appendix that explained the details and history of each project, and then perhaps have that info the first time the project is mentioned, but there wasn't a need to repeat the background in some cases a half dozen times throughout the book.
It's a good guide for anyone planning to start a project on kickstarter.com .. It also gives you inspiration on building your idea business model in the right manner
Despite the author being a good writer (after this book I tracked down some of his articles) this “book” had me looking for a leash a few chapters in. Shallow and superficial it repeats stories to fill space, give basic advice as if it was a key concept, and basically droned from beginning to end.
Did nothing for me and I had to put it aside a number of times simply because subject repetition hit me. I am at least relieved that I picked this book at a thrift store for a few dollars. I hated it but some people might have liked it; more power to them.
It's a little outdated details-wise but if you're considering doing a Kickstarter campaign the advice is essential. I couldn't have done mine without it. I must have renewed this from the library at least ten times.
Have you ever dreamed of launching an exciting creative project but couldn't because you lacked the funding to get it off the ground?
If so, I’d like to introduce a book that has the potential to change your life. The Kickstarter Handbook – Real-Life Crowdfunding Success Stories by Don Steinberg describes everything you need to know about the Kickstarter project, which is one of the most amazing concepts I have ever read about!
The Kickstarter.com website was launched in 2009 as a funding platform for people with lots of creative ideas – but not an overflowing bank account. Through a process called crowdfunding, the Kickstarter website connects creative people with potential investors all around the world who might be interested in backing your project! In return, you offer a reward that is commensurate with the amount of money that they are pledging.
Sound crazy? Perhaps, but it works – if you approach the venture with the proper mindset and planning! As you might imagine, there are a number of stipulations that govern a website such as this. Asking for money does not mean you will automatically receive it. Likewise, receiving money does not mean that your project will automatically be a success. That’s where The Kickstarter Handbook kicks in.
There are a number of things you need to know before you venture into the Kickstarter universe – and The Kickstarter Handbook guides you through every step of the process. The book is both inspiring and cautionary (and rightfully so!)
You’ll read real life success stories – but you’ll also learn valuable lessons from those who failed. Because Kickstarter is an all or nothing proposition, you’ll find plenty of invaluable worksheets to help you plan your project. You’ll even find alternatives to Kickstarter in case you’re looking for funding of a different nature!
Although Kickstarter has only existed for a few years, it has impacted the world of creative arts in a major way. According to author Don Steinberg:
By 2011, Publishers Weekly magazine calculated that Kickstarter had become the No. 3 publisher of indie graphic novels in the United States, in terms of the number of book projects it funded.
The 2012 Sundance Film Festival, a major showcase for independent films, featured seventeen movies that had received Kickstarter funding, amounting to 10 percent of the festival’s lineup.
Early in 2012, Kickstarter announced that it expected to fund creative projects to the tune of $150 million for the year, a slightly larger sum than the 2012 fiscal budget for the National Endowment for the Arts.
Before I read this book, I had never heard of Kickstarter or crowdfunding. By the time I finished the book, I was inspired by the prospect that such a place exists – and that generous strangers are willing to invest in the dreams of creative visionaries and help bring their visions into fruition!
Whether you have a dream – or know someone who does – I highly recommend The Kickstarter Handbook as a gift for yourself or a friend. Through this book, you have the power to change a life – either your own or someone else’s!
Disclosure: I received a copy of this book for review purposes. I was not compensated for this review or required to write a positive review. The opinions expressed in this review are entirely my own.
“The Kickstarter Handbook: Real-Life Success Stories of Artists, Inventors, and Entrepreneurs” by Don Steinberg is a very good book for anyone wanting to know more about raising funds through Kickstarter, the “crowdfunding” site that was launched in 2009 and since then has helped people raise a phenomenal amount of money for a variety of creative projects. If you are thinking about starting a Kickstarter campaign, read this book to improve your chances of success.
The book contains an introduction that describes what Kickstarter is and how it got started. Then it provides advice on a variety of elements of your successful Kickstarter campaign. The information is illustrated with real life case studies of people who have used Kickstarter to fund projects.
I liked that the author explained that raising money this way is not just a quick easy scam, but takes time, commitment and work. The book provides information on what kinds of fund raising projects are suited for Kickstarter and which are prohibited.
The book then provides guidance on choosing how much to attempt to raise, (with Kickstarter if you don't raise the amount you are attempting to raise, you don't get any of it) how to determine rewards for different pledge amounts, how long of a campaign to run, making a Kickstarter promotional video, building and launching your project, creating buzz about it, other important considerations.
I liked that the book discusses that you will want to go to friends and family and let them know about your fund raising project and encourage them to help. So,even though strangers do give money to projects, this isn't that different from traditional fund raising throughout the ages when people have asked friends and family to help get projects going.
The book also contains some case studies of campaigns that didn't work and lessons learned from failures. And finally, the book lists some various resources for similar sites for funding. Kickstarter is not the only crowdfunding site out there.
Sure, you could go to the website and dive right in, that's what many people have done, and some of them quite successfully. However, if you want some guidance, if you want to learn from those who have been successful, reading Steinberg's guide, “The Kickstarter Handbook” can help your chances of running a successful fund raising campaign to raise the money for your project. I think it's a very good book for anyone who wants to do just that.
I’ve been hearing about Kickstarter for years, and I love the idea of a decentralized, grassroots, bottom-up way of funding projects. The fact that Kickstarter actually works is the testament to the viability of such funding models, and it’s another step into the much more democratized and granular economy of the future. However, from a practical point of view, I have never really looked into the Kickstarter as either a source of funding or a place where I can find some interesting and unique products. That is until I came across this book. It has definitely opened my eyes to all the possibilities and the excitement of crowdfunding websites.
This book is primarily aimed at people who are thinking about having a crowdfunded project for the first time. It’s filled with the stories of great Kickstarted success – and some equally big failures – and it definitely helps you get the general idea of what the Kickstarter experience might look like. All the stories and the interviews are very informative and to the point. They focus on some of the more popular Kickstarter funding categories: films, gadgets, accessories, and art. The book also goes into some detail on the mechanics of interacting with Kicksarter website, setting up your project there, and managing your expectations during the fundraising effort. It gives a lot of useful, and sometimes nonobvious, tips. It also explains what kinds of projects are allowed on Kickstarter and what the site doesn’t support. If you have never done anything like this kind of funding effort before, then this book is a necessary read.
The book lists many external resources, including blogs and sites where you could get some publicity, as well as some alternatives to Kickstarter. The interviews and the case studies also feature or allude to some other resources that you might need for a particular kind of project. However, for a truly comprehensive Kickstarter handbook (or even better user manual of sorts) a book would need a lot more of in-depth and detailed information on all aspects of project development: planning, promoting, finding proper manufacturing, or printing resources, finding the distribution options for your backers, etc. As Kickstarter becomes more and more mainstream a book like that would become an invaluable resource. It would, in fact, be a pretty good Kickstarter project in its own right. ☺
This is really two books in one, please do not see the page count (224 pages) and worry that you need to process through that much material to even start a campaign. Well, you do and it's not going to be easy, but this volume is interwoven with both practical lists and worksheets and tips from those who have succeeded and failed on Kickstarter.
The lessons drawn from both the worksheets and the tips are universal and applicable not just to Kickstarter projects, but most any business or project I can think of. The primary and most important lesson is that if you want to succeed you need to do the work and that it's not going to magically happen overnight.
The other lessons all build upon the need to Do Work. That's not a bad thing! Success is rarely achieved through passive endeavors. There are tools to help you, but they will not do it all for you, you need to do the work.
The other large lesson I felt was prevalent through out is the reminder to be yourself and tell your story. Asking for money isn't easy for many and doing it in a way that isn't slimy may seem impossible. I had a light bulb moment when I read Musician Nano Whitman's own realization: "Oh I can just sing my request to people? I was okay with it." (p 96).
Is there anything missing from this book? There is, however it is something I am as yet unable to put my finger on. I suspect it might be the speed in which social media and the online world changes. In a year, will any of this book still be useful? Yes. I think the stories of successful (and unsuccessful) projects could stand the test of time.
Overall this is an enjoyable quick read and nice concise guidebook for Kickstarter. I also appreciated the resource list of other programs similar to Kickstarter. I recommend this book even if you're just curious about what's involved in a Kickstarter campaign.
Disclaimer: I received this title through my participation in the Library Thing Early Reviewer Program.
This was a timely book for me to win as an Early Reviewer at LibraryThing and as an Amazon Vine Reviewer as well. Double duty and just when I have begun to think of my own Kickstarter campaign form my novels. (Want to get funding for a commissioned cover, interior illustrations, and professional copy editing.)
So I read this book carefully. There is good here for those wanting to start work on a Kickstarter campaign, and then there is bad as well.
Where we see a failure is that the author looks to repeat and repeat and repeat, not with the fundamentals that you should consider and try and master for a successful campaign (over 50% in 2011) but choosing the handful of campaigns to cite to us.
That is the disservice that could have been easily corrected by tripling the sampling that the author took. Then focusing on different campaigns in his chapters. Instead we get to a new chapter, such as rewards, and we find the same information that we had in funding levels, or fulfillment.
That repetitiveness from the profiles makes this 211 page story only have about have filled with useful information. Still, it is useful information and could be a sound investment to read and think about, before starting your own campaign.
Disclosure: I received a complimentary copy of this book with the expectation that I would provide an honest review.
I kept grinning as I read this how-to: the internet is so cool! Kickstarter is one prime example of what makes the internet great: it decentralizes power into the hands of ordinary people, it connects like-minded people who otherwise might never meet, it grows through sharing and cooperation.
I'm not planning a kickstarter project anytime soon, but who hasn't had an idea for a cool invention or project or whatever? This makes the dream a little more concrete.
This is a no-nonsense guide. Its message is that making use of kickstarter is hard work, and very hard to do well.
A big strength of the book is its particularity. It examines several projects in detail, quoting the people behind the projects. Yet it's organized logically, using the projects to illustrate the steps to a successful kickstarter project.
I read this book three years after backing my first Kickstarter. To date, I've backed 96 projects and created none. I have a good idea of how the process works, and this book provided good overview of every step of a Kickstarter, though I'm not sure how much of it I didn't already know, except perhaps how exhausting running a campaign can be.
Even though the guide contains plenty of anecdotes, I feel the interviews the author conducted lacked both breadth and depth. We see snippets of several projects, but those same projects are referenced repeatedly throughout the chapters. The author might've been better served by expanding his sample size, or by analyzing a few of the more rigorously. One of Kickstarter's own exhaustive case studies, such as Cards Against Humanity, could serve as a model for the kind of depth that is possible from just a single project.
This book is a good how-to resource for anyone seriously contemplating a kickstarter campaign. I think my biggest surprise in reading it was the sheer amount of WORK that should be done before the campaign is even launched. The author has the recommended steps broken down into bite-sized pieces, but it's still a bit overwhelming. Those who are less math or business savvy will find the worksheets and math equations helpful. The examples of successful campaigns used in the book are interesting and varied. The author leads you through figuring out your cost and rewards to make sure you know how much money you need to raise, and he also talks about the work that needs to be done to publicize your campaign once it launches. This is definitely a niche book, but an interesting one that delves into the workings of one of the internet's coolest new big things.
This book is interesting-its more of a detailed instruction book for utilizing the Kickstarter website-the do's and don'ts and talks about the history and creation of the website. The website is a way to generate funds for a creative/artistic item, production, event etc. Not to help start a business and not for not for profit organizations. t appears to be an excellent resource for someone looking for a way to fund a creative endevor. If you are interested in using the Kickstarter website, this should be an excellent resource to help get started, plan your request, and understand what you are getting into.
Pas besoin d'expliquer de quoi parle le livre, je pense que le titre est assez clair. Un livre qui donne les grandes lignes de ce qu'est une campagne kickstater, ce que ça implique et ce qui peut faire de votre campagne une réussite ou au contraire un échec. Mais ça s'arrête là, de grandes lignes sans vraiment expliquer comment faire. Oui on a un tas d'exemples, mais je trouve que l'analyse de ceux-ci est plutôt de surface. Bref pour ceux qui n'ont aucune idée de comment partir, c'est un bon début. Pour les autres c'est un peu léger. Surtout que le livre date de 2012 et qu'entre temps le socio-financement a beaucoup évolué.
This is pretty much as good a book as I could reasonably expect in the realm of step-by-step guides on how to do a Kickstarter campaign. Covers all the bases, explains things clearly and completely, and is very useful. I already knew quite a bit on the subject, from reading numerous blog posts by various people who had highly successful Kickstarter campaigns, and just from observing projects I've backed over the last couple of years. But I'd recommend this to people like me as well as people who've never really looked into it but want to learn how to crowdfund.
The Kickstarter Handbook is a great beginner's guide to Kickstarter. I think it provided an excellent foundation for getting your project on the site; I wish I had something in the works so I could practice what I've read. Loved the examples provided in the book, which was quite a pleasant and interesting read, not some dull guide that you have to force yourself to plow through. Note: I received this book through LibraryThing's Early Reviewers Program.
Fantastic book - so interesting and clear with descriptions, examples and pointers. It tells you everything you want to know about Kickstarter - as a backer, creator, or observer. I love the actual examples of financial planning for a campaign - very useful and easy to follow. The stories and examples shared are very entertaining and to the point. The book is very easy to read and enjoyable, while educational about Kickstarter and crowdfunding. I highly recommend. @AkaAki157
It's really more of a how-to book. Is Kickstarter right for your project, how to do it, and what happens after. It has lots of good adice on how to run a social media campaign,raising money, and other topics of interest. I liked the list of resources at the end. It's written in a very clear, easy to understand style.
This book is a great kickstarter.com resource & has lots of helpful tips & tricks to funding a successful campaign. It even got my brain working on ideas for kickstarter campaigns I might not have thought of otherwise. :)
I knew practically nothing about Kickstarter before I started reading this book. I only got through 50 of 220 pages, but I now know quite a bit. This is the book I will return to if I ever seriously undertake a Kickstarter project.
The book met all my expectations for a good Kickstarter handbook: Lots of quotes from people who've succeeded and failed at their Kickstarter projects, relevant stats, and a list of do's and don'ts. Badda bing.
"*** I received this book for free through Goodreads First Reads *** ** The Giveaway was Listed By Quirk ** * I received my copy on Thur, Sep 2, 2012 *
Great. Truly a handbook - there's no crowdfunding in my near future, which made it an odd read. But if I ever start a kickstarter project, I'd use this book.