Rotman on Design: The Best on Design Thinking from Rotman Magazine

by Roger Martin (Editor), Karen Christensen (Editor)

Over the past decade, the Rotman School of Management and its award-winning publication, Rotman magazine, have proved to be leaders in the emerging field of design thinking. Employing methods and strategies from the design world to approach business challenges, design thinking can be embraced at every level of an organization to help build innovative products and systems, and to enhance customer experiences. This collection features Rotman magazine’s best articles on design thinking and business design. Insights are drawn from the people on the frontlines of bringing design into modern organizations, as well as from the leading academics who are teaching design thinking to a new generation of global leaders. Rotman on Design is divided into three sections, each of which features an all-new introduction by a prominent thought leader. The selections cover a variety of practical topics, focusing on why design methodologies are so important today and how they can be introduced into organizations that have never before considered design thinking. They also illustrate the particular skills that promote great design – whether it be of a new business plan, a user experience, a health care system, or an economic policy.  Together, the articles in this collection will help managers to thrive and prepare for future challenges. Anyone who is interested in fostering creativity and innovation in their organization will benefit from this engaging book.

Genres: Design, Business, Nonfiction

265 pages, Kindle Edition

First published May 13, 2013

Reviews

[Warren Mcpherson · Rating 4 out of 5]

Stimulating, interesting, and diverse set of articles explore design thinking for business. Traditional analytic approaches are great for optimizing a business and understanding competitive position. But to carve out a truly novel business takes more than an original idea. Many articles flesh out specific situations where a radical design was created to solve a problem. Some of the interesting concepts included the use of iteration and the scientific method in a business context. The importance of disconfirming results and reacting to understand how to create objective value. The articles are short so it is easy to pick away at the book a little at a time. They are uneven, you are unlikely to like all of them. But several of them are very insightful and help reconcile creative and analytic thinking about business.

[Harding Young · Rating 5 out of 5]

Perhaps the most influential reading experience of my career, with true insights and practical tools for not only thinking like a designer, but becoming one. Every problem I face now has the simple process — What is? What if? What wows?What works?

[Ninakix · Rating 3 out of 5]

a lot of crap, but a few gems in here will make process nerds think.