Now over 40,000 downloads worldwide! A book on marketing you can read in 15 minutes flat. In under 1000 words we explain the major principles of successful marketing - the absolute most important things you must understand to market your business successfully and find more customers. Each chapter is less than 70 words long. This is a book so short that everybody can make the time to read it.
The title caught my eye and what I got was a straightforward, no nonsense, in your face, less than 1000 words document that has me pointed i n the right direction. Sadly, because it is under 1000 words, it left me wanting more. Dip your toe into the "marketing" pool and if it feels good; jump in.
I liked it well enough. I think he did a pretty commendable job at diving into a fairly wide spectrum as it relates to marketing, considering he only had 1000 words to work with. I thought there were some pretty quotable sections that left me pondering, and that's always a good thing.
Didn't learn anything more about marketing that I didn't already know. I guess for someone that doesn't have a clue about Mart, it's a good start but if you know anything about it, this is not the best way to spend 15 minutes.
Good advice, and a lot of room for your own creativity to expand on. Would recommend as a good initial read for beginners or a quick refresher for those studying.
This Does Not Dumb-Down Marketing, It Obliterates It.
Wow. I get this on one level. Let's put together a basic guide with a catchy title. That was the notion behind the "Dummies" series. At least there is some heft to one of those books. This one is six pages. It is a hodgepodge of truisms and some thoughts that should not be mixed together. There is little logic in the order they are presented. So it is dangerous for anyone attempting to apply it. Consider this notion, “spend at least 6% of your revenues in better marketing.” There is no substantiation to this and it does not allow for differences in industry.
That led me to a question. Who is the target audience? I only picked it up because it was free. The "book" touts itself as "Probably the most condensed primer you'll ever read on building and marketing your business." That seems true with the result being an incredibly irrelevant take on a complex and very human business practice.
I cannot think of a single client of mine that would find value or applicability in these six pages. They read like crib notes from a Philip Kotler book...which you should read instead. Once again, it is dangerous to apply any business process without context. The least Burns could have done is provide a case study or two.
It's not the "best marketing book ever" (which is very much the vibe of many reviews), but it may be the best introduction to marketing. I'd consider it a must-read for anyone considering marketing as a career. This essentially feels like a blog-post-turned-ebook (very much along the lines of something you'd find and read and favorite and bookmark on Medium) but it's a great article that is well-worth the reading. This quick and easy read clearly defines your responsibilities as a marketing professional, what your clients will expect you to do for them, and what you should expect from yourself. This work would make a suitable manifesto for marketing or function as a battery-charger for marketing professionals who have begun doubting their true calling (or those who have started drinking a little too much of the ego Kool-Aid). If you're in marketing (or thinking about entering the profession) pick up a copy for yourself and put it on your calendar to read and revisit at least once per month.
Quick and easy book to read that gives you an understanding of your potential career. Gives a decent overview of what you should expect to do in your business. My favorite phrase from the book is the following: "Customers can only judge you on whatever image you present to them. Give them a second rate website, a poor sales experience, sullen customer service, rubbish marketing - they can only judge what your product is like based on that - even if your actual product is vastly superior to the quality of your marketing materials. Again, marketing is about the total experience you give a customer."
Very easy and quick read, and for obvious reasons as it truly is under 1000 words. That said, don't let its brevity affect its rating, each word is chosen for a reason and this is a great way to start to look at marketing. I know that for my small business, we don't apply these principles and I know that by doing so we can change our sales and profit.
Most people around the world pay for words, content over quality. This book,on the other hand, though short is extremely effective. sadly we buy and sell tons of garbagy words and let out the core ideas.
I'd recommend this book to all those people who have difficulty differentiating between marketing and advertising. The text doesn't teach you any know-how or give any actionable advice, but it does serve its purpose when defining marketing is concerned.
I enjoyed reading Rob's marketing tips and it was to the point. Well worth the read and with added social links at the end to stay updated on marketing tips.
I didn't think the book itself is actually less than 1000 words. I thought the title meant "how to market with less words", however I am glad I got it. This book is no fluff, it gores straight to the point. Very useful.