I am a big fan of Mr. Kurlansky. I have found his books to be both interesting, well written, and incredibly informative. I like reading history books that take one subject and view the course of human events through that specific prism (like 59 in 84 did so well) and that is something this author does on a consistent basis. Anyone who read Salt, Cod, or The Last Oyster will get a similar vibe from this one, author it is more like a biography than a sweeping historical tome.
Following the life and times of the founder/inventor behind Birds Eye frozen foods, this books has a chosen a great subject. The man behind the awesome frozen peas is tireless, diligent, and supremely curious about the world around him, even as he gets older. He never stops tinkering, thinking, and dreaming. While his opinion of industrialization and ecology seem either dated or outright offensive now, it makes sense in the context of his day (to a degree, anyways) and his quest to figure out how the world works, one piece at a time, should be emulated by everyone. I think it would make the world a much better place if we all had even just a bit of this man's zest for understanding.
And, seriously, this guy did so many different things, it sounds almost like a mediocre author invented the character. Fascinating stuff.