Rambly, but full of great insights for anyone who creates products (designers, engineers, product managers).
A selection of my Kindle highlights:
## Notation
Notation is a tool of thought. A problem properly represented is largely solved.
## Sketches
Disposable: If you can’t afford to throw it away when done, it is probably not a sketch. The investment with a sketch is in the concept, not the execution. By the way, this doesn’t mean that they have no value, or that you always dispose of them. Rather, their value largely depends on their disposability.
Ambiguity: Sketches are intentionally ambiguous, and much of their value derives from their being able to be interpreted in different ways, and new relationships seen within them, even by the person who drew them.
The fact that the sketch is, well, sketchy—that is, leaves a lot out, or leaves a lot to the imagination—is fundamental to the process. My take on this is: If you want to get the most out of a sketch, you need to leave big enough holes.
As my hand sketched the lines, my mind revealed a whole new method of thinking that I had not known before. Being able to visualize things gave me a tool that I could use in all facets of life. What happened to my mind was much more important than the sketches I produced.
Sketches are a byproduct of sketching.
The activity of sketching could be extended to other forms than just pencil on paper. The key here is to understand that sketching as I mean it has more to do with exercising the imagination and understanding (mental and experiential) than about the materials used.
Sketches serve to suggest, propose, and question. Part and parcel of this is to provoke scrutiny and criticism of the ideas that they represent. They need to be challenged and tested from all angles.
## Ambient awareness
Hanging work in the environment lets it “bake in.” It is there in the background, and becomes part of the ecology of the studio. You live with it for a while, and with familiarity grows either insight or perhaps contempt.
## Annotations
From the designer’s point of view, Annotation helps the viewer understand the specific ideas that are not readily apparent in the illustration itself. From the critic’s perspective, annotation allows an outsider to comment on the particulars of the design.
## Sketchbooks
We are often very self conscious about proposing ideas because they are not thought through and hence embarrassing ourselves in front of others. The sketchbook is an environment where it can be safe for us to articulate these thoughts to ourselves.
## Critique
It is better to have your preliminary work critiqued by your colleagues while there is still time to do something about it—no matter how difficult the criticism might be—than to have the finished project torn apart by strangers in public.
## Speed of technology
The first mouse was built by Doug Engelbart and William English in 1964. I saw my first mouse seven years later in 1971. Mice were in use at Xerox PARC by 1973 with the first Alto computer. The first commercially available computer that came with a mouse was, I believe, the 3 Rivers Systems PERQ, which was released in 1980. The Macintosh was released with a mouse in 1984, making them more widely known, but it was not until the release of Microsoft’s Windows 95 operating system that they became ubiquitous. That is to say, it took 30 years for something whose benefits were plainly visible to make the transition from first demonstration to broad usage!
If history is any indication, we should assume that any technology that is going to have a significant impact over the next 10 years is already 10 years old!
## Thinking ahead
Even when designing for the immediate future, we must do our best to anticipate the future into which our design has to evolve. I characterize this as walking with one’s head in the clouds and feet deeply entrenched in the mud.
## User testing with paper prototypes
Using that sketch, expert users were asked to perform various tasks that involved the keyboard. However, as can be heard on the video, they frequently asked questions like, “Which keypad?” or “Now what keypad do you mean?” or “Where is the keypad?” This prompted the designers to change the position and layout of the keypad, as per the second image. When this revised design was subjected to the same tests, the questions about the keypad simply disappeared.
## Involving people
Tell me, and I will forget. Show me, and I may remember. Involve me, and I will understand.
## Demos
Demos are often great and inspiring. They can be flashy and easy to write about. Demos are a hugely valuable component of research, design, and innovation. But they are only one part of a means to an end, and certainly not the end in itself. If the reward is for the demo, that is, if the demo is the focus, then it gets elevated to a stature that overshadows the underlying concepts and insights that its existence is ostensibly to elucidate. Seeing this happening triggers one of my more impassioned cries: “Show-and-tell“ is not a legitimate form of research.
...without the accompanying analysis, reflection, projection, hypothesis formulation, and testing, what one gets is a shotgun-type splattering of isolated demos that are far more suited to fundraising than they are to constructing a body of knowledge, or experience on which we can build anything solid.
## Working together
The biases of our culture are all toward the cult of the individual. Our popular media are all about the superstar or the genius. But having had the privilege of working with world-class performers in sports, science, academia, the arts, business, and politics, I will tell you what I think. This whole cult of the individual is a superficial sham, and that following it blindly is causing us to throw away precious resources.
The world works through mutual exploitation by consenting adults.
The “renaissance team”: In today’s world of specialization, the problems are such as to require a great deal of depth in each of a range of disciplines. We have already mentioned a few: business, design, engineering, marketing, manufacturing, and science. No individual can possess all these skills at the level that is required to execute in a competitive way.
Through a heterogeneous group, you inherently extend the range of experience that you can draw on.
Back in kindergarten, little Billy would come home from school with a glowing note from the teacher, with five gold stars, saying “Little Billy plays well with others.” Loving such praise, Billy goes on the next year searching for more of the same. But from grade one on, through the rest of his formal schooling, do you know what that same behaviour r was called: cheating. Collective problem solving is not a significant part of our education. Virtually all rewards and examinations are about individual performance.
## Thinking big
...an age in which human society dared to think of the welfare of the whole human race as a practical objective.
All men dream: but not equally. Those who dream by night in the dusty recesses of their minds wake in the day to find that it was vanity: but the dreamers of the day are dangerous men, for they may act their dreams with open eyes, to make it possible.