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Hook: Why Websites Fail to Make Money
Most websites will struggle (and fail) to make money.Your website is a digital lighthouse for your business. It's meant to attract and guide customers to you. Naturally, it impacts the success of your marketing efforts and dictates whether people will actually buy from you.
The problem? Most websites are getting it wrong.
It's not your fault. But the fact remains, most of us have been lied to. We were trained to give customers the direct opposite of what they need.
In Hook Why Websites fail to make money, you'll
Why customers don't seem to care about your solution to their problems Why they always seem to resist - even when they need your help How to fascinate and attract the type of customers you want The inevitable part of selling that gets worse when you avoid it Why it's a struggle to "seal the deal" and close the sale Presentation conflicts that prevent customers from buying How to move customers through the buying process naturally, without coercion or manipulation.
Hook shares answers to these problems in two parts, Story and Method. Each part offers different, yet complimentary lessons on why websites fail, how customers buy and ultimately, how to change things for the better.
The problem? Most websites are getting it wrong.
It's not your fault. But the fact remains, most of us have been lied to. We were trained to give customers the direct opposite of what they need.
In Hook Why Websites fail to make money, you'll
Why customers don't seem to care about your solution to their problems Why they always seem to resist - even when they need your help How to fascinate and attract the type of customers you want The inevitable part of selling that gets worse when you avoid it Why it's a struggle to "seal the deal" and close the sale Presentation conflicts that prevent customers from buying How to move customers through the buying process naturally, without coercion or manipulation.
Hook shares answers to these problems in two parts, Story and Method. Each part offers different, yet complimentary lessons on why websites fail, how customers buy and ultimately, how to change things for the better.
- GenresNonfictionBusiness
174 pages, Kindle Edition
First published September 29, 2013
6 people are currently reading
85 people want to read
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Displaying 1 - 4 of 4 reviews
July 15, 2014
This is a very interesting reading for those who do not have a background in marketing and want to know why they are not hooking new customer for their business, being the business in the Internet or not. I believe that the high level concepts discussed in this book are general and apply to any circumstances.
All the discussions here are wrapped around a nice story, to make it more readable, but the importance of what is said here cannot be underestimated. The authors talk about target audience, triggers, problems, solutions, objections, testimonials, risk reversals, uniqueness of the business and presentation, all topics divided into chapters very well organized. This is a very useful book if you really want to improve your knowledge and want to apply it into your business in the hope of improving your results.
All the discussions here are wrapped around a nice story, to make it more readable, but the importance of what is said here cannot be underestimated. The authors talk about target audience, triggers, problems, solutions, objections, testimonials, risk reversals, uniqueness of the business and presentation, all topics divided into chapters very well organized. This is a very useful book if you really want to improve your knowledge and want to apply it into your business in the hope of improving your results.
October 28, 2014
A very enjoyable read on how to improve your business website to bring in not only more customers but also those that truly are going to appreciate the value of your business. Unlike some business books, this book was easy to read in the story format that it provided and kept my attention throughout. Good advice for those just starting a website and advertising campaign.
September 21, 2014
This book definitely takes a great approach by creating a fictional scenario that is then dissected and analyzed before using actual case studies to show how the situation could have been handled differently. A great guide for business owners looking to improve their websites.
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Displaying 1 - 4 of 4 reviews