Be Unreasonable: The Unconventional Way to Extraordinary Business Results

by Paul Lemberg

When you're reasonable, you use the same strategies everyone else uses. You do things like set your goals a bit higher than last year's, say yes to things because everyone else likes them, and pad your deadlines so you can reach them on time. Being reasonable about your business will only bury you deeper in the pack. If you want to get out in front, you have to break away from yesterday's conventional thinking. Paul Lemberg shows you how unreasonable strategies can bring you unprecedented success. Through real-life case studies of successful and unreasonable businesspeople, Lemberg shows you how to BE Uncompromising by sticking to your goals no matter what. BE Demanding by expecting more, not less, from everybody. BE Critical by changing old systems that just don' t work. BE Outrageous by creating your own Business Brain Trust. BE Prepared for real success on your terms. Paul Lemberg, one of the world's leading business growth consultants, teaches top level executives and entrepreneurs how to get more out of themselves, their companies, and their clients by using strategies that sidestep the prevailing business thinking. Being unreasonable is about assessing the situation and leaping into the unknown-not foolishly, but courageously. Only by going against the norm, and perhaps ruffling feathers, can you be competitive, innovative, and successful.

Genres: Business

224 pages, Hardcover

First published April 25, 2007

Reviews

[Derrick Trimble · Rating 5 out of 5]

Why five stars? I suspect the content of this book may be the seeds of significant transformation.

[Adriano Negrão · Rating 3 out of 5]

Contém bastante cases interessantes como IBM, Google, Esso entre outros. Apresenta conceitos de estratégia de negócios como análise SWOT mas de uma forma mais ousada.
O que não me agradou foi a repetição demasiada da palavra 'insensato' no livro.
Acredito que seja um bom livro para quem já possui um negócio próprio e deseja aprender mais sobre as estratégias ousadas.

[Tim Plett · Rating 5 out of 5]

I think this book is great. It has me thinking about the ways I need to become unreasonable in every area of my life.

[Moses Herrera · Rating 5 out of 5]

I've super loved the message of this book! I also liked the fact it's online pdf for free. But being unreasonable is part of being an awesome salesman, businessman, coach, teacher or whatever your career is! I loved how the message is portrayed!