How to Deliver a TED Talk: Secrets of the World's Most Inspiring Presentations

Hùng Biện Kiểu TED #2

by Jeremey Donovan

DELIVER THE PRESENTATION OF YOUR LIFE--AND LAUNCH YOUR CAREERA nonprofit dedicated to ideas worth spreading, TED challenges the world's most fascinating thinkers and doers to give "the speech of their lives" in 18 minutes or less. The more than 14,000 talks on TED.com have been viewedover 1 billion times and include those by such luminaries as Tony Robbins, Dan Pink, and Sheryl Sandberg.

Now you can learn how to give a TED-style talk to achieve your personal and business goals.

"How to Deliver a TED Talk" provides more than 100 invaluable tips--everything from opening with an explicit statement of audience benefits to framing your idea as an action-outcome response to a question worth asking. Whetheryou're presenting to an audience of 1 or 1,000, this book is an indispensable resource for any public speaker.

""Not just for TED talks, it's a great book for any presentation you have to make. If you want to deeply engage and impress your audience, this is a quick, informative, and brilliant guide."" -- PETER BREGMAN, TEDx talker and author of 18 Minutes

""Jeremey's advice was key to my successful TED talk at TEDMED."" -- AMANDA BENNETT, Pulitzer Prize-winning journalist and Executive Editor/Projects and Investigations for Bloomberg News

Genres: Business, Nonfiction, Self Help, Personal Development, Communication, Leadership, Professional Development

242 pages, Kindle Edition

First published March 24, 2012

Reviews

[Volodymyr Dehtyarov · Rating 4 out of 5]

Готовим спикеров к выступлению на Sport Talks (https://www.facebook.com/events/56892...). Формат выступлений похож на TED, потому пересматриваем и вдохновляемся самыми интересными лекциями, а параллельно анализируем. Книга How to deliver a TED talk - отличный помощник. Автор проанализировал самые просматриваемые лекции и попытался найти общие моменты. Ну и кроме того, когда бы я еще узнал, что, оказывается, фото на весь экран без текста называется «метод Година», слово/фраза крупным кеглем на весь или большую часть экрана на однотонном фоне - «метод Такахаши», а их комбинирование - «метод Лессига».

Короткое резюме:
- Представление модератором нельзя отпускать на самотек. Важно обсуждать - что и как будет сказано в анонсе.
- Тема - Лучше всего работает вопрос – какой главный урок мне преподала моя стихия/страсть? (Из десяти самых просматриваемых TED talks семь посвящены тому, чтобы вдохновить людей на изменения. Остальные три – способствуют межличностным или общественным изменениям).
- Лучшее начало - личная история, шокирующее заявление, сильный вопрос
- В лекции должен быть сюжет. Возможные сценарии: модель «ситуация в прошлом – сложность/барьер – решение и выход из ситуации» или модель «ситуация сейчас – желаемая ситуация – решение – результат». Важно чередование статистики, данных, цифр с емоциональными историями
- Завершение. Дать понять, что финал близок через более короткие фразы. Заканчивайте пожеланием, вопросом, призывом к действию.
- Язык - представляем себе разговор на кухне с другом, используем простые, лаконичные фразы («языком шестиклассника»), избегаем жаргона, терминологии.
- Юмор: шутим над собой и избегаем старых шуток и бородатых анекдотов.
- Презентация: минимум слайдов, используем их как трамплин и место приземления, остальную часть лекции – «парим», привлекая максимум внимания аудитории

[Catherine · Rating 4 out of 5]

TED is, as they explain it, "a nonprofit devoted to Ideas Worth Spreading." Originally created to explore ideas in Technology, Entertainment, and Design (hence the TED), the organization hosts two main conferences each year that bring together a large number of idea-makers and wonderful speakers. This text explains the TED format in terms that any speaker can use to improve their presentations. The text is an easy, quick read with tons of public speaking tips, tricks, and hints. The basics are covered in separate chapters and within the chapters are sub-headings for different components. One of the things I really appreciated about the text was its easy to use format: if you wanted to learn about transitions, you could simply turn to the chapter on transitions and get very useful information. If you want information on creating a stunning conclusion, well then, turn to the chapter on conclusions. The book also includes relatable examples with sufficient context and text to make the example understandable. Of course the book always sends the reader back to TED talks, but then they are some of the best examples of excellent speaking around.

This is a book I would recommend to my first-year Speech students as a basic text on excellent presentations.

[Hoại Băng · Rating 3 out of 5]

Xem TED là một chuyện, đọc script của TED là một chuyện khác. *rùng mình*

Sách viết về những bí quyết diễn thuyết được tác giả rút ra sau khi mổ xẻ nghiên cứu các bài nói của TED. Có nhiều đoạn lạ, có nhiều ý lặp lại. Nhưng nhìn chung thì vẫn có tính áp dụng.

Ngẫm lại vẫn tiếc cái lần không dự được TEDx ở HN hè vừa rồi :'(

[Kristin · Rating 4 out of 5]

After randomly spotting this on Amazon, I purchased this for my Kindle, hoping to learn some techniques useful in launching the leadership and networking sections of our new Becoming a Pharmacist course.

At just over 100 pages and using 14 short chapters, the book is a quick read. I made liberal use of the highlighting function in Kindle. The book was a good balance of new information specific to TED Talks and reminders on presenting in general. The author says that he's studied the top TED Talks and his advice is based on those.

The chapter on content was especially helpful in setting the stage, reminding us to "sow a single seed of inspiration" and describing the four human needs that our presentations can address.

I also liked the section on constructing catchphrases and their defining characteristics e.g. Simon Sinek's "People don't by what you do, they buy why you do it". This was probably one of the most powerful messages in the book. The power of good introductions was also a strong section. So many introductions are ineffective bio reads. I'll definitely be thinking about catchphrases and introductions more!

The book's reference to existing TED Talks helped to drive its messages home. Plan some time to view some of the mentioned Talks to see the advice in action.

[Daiva · Rating 2 out of 5]

Not bad, but just an article would have been more than sufficient.

[Francisco Ramires · Rating 4 out of 5]

Simple book, with simple methods and techniques to use. Good to remind yourself how to tailor a pitch for a particular audience.
Not an easy read if you have already gone through other communication books, as it only presents straightforward concepts.

[Mari Sweet · Rating 4 out of 5]

Es un excelente libro, es preciso y conciso, me gustó mucho la forma de explicar los "pasos a seguir" para dar una buena charla pero siempre dejando libertad al lector para manejar la situación con autonomía y creatividad.

Es un libro corto y fácil de leer, personalmente se lo recomiendo a cualquier persona que intente mejorar sus habilidades hablando en público independientemente de si quieren o no dar una charla Ted.

[Tara Brabazon · Rating 2 out of 5]

Yawn. If Chris Anderson and Malcolm Gladwell had a child, then the resultant offspring would be Jeremey Donovan.

Self evident ideas are expressed in this book, with intensity. There is very little we learn about the genre of TED talks, except the value of emotion and the importance of wearing a jacket.

Dear me. Banality and passion create an uncomfortable mash potato of ideas...

[د.أمجد الجنباز · Rating 5 out of 5]

إن أردت أن تتعلم كيف تعطي خطب قصيرة جذابة ومعبرة، فهذا الكتاب سيقودك حتما لذلك
فيه نصائح قيمة في ترتيب خطابك وكيف تضع له مقدمة وخاتمة
مع أمثلة كثيرة من الخطابات الشهيرة في تيد
كما فيه ارشادات عن كيفية استخدام وسائل العرض بشكل فعال

[نوار زندگی شنیدنی‌ست · Rating 5 out of 5]

کتاب صوتی چگونه یک سخنرانی تد ارائه دهیم اثر جرمی دونوان کتابی درباره کسب مهارت یک ارائه موفق و جذاب است. انتخاب یک سخنرانی تد اشاره به یکی از پرمخاطب ترین سخنرانی های جهان دارد. تد بنیادی غیر انتفاعی (شرکتی که به دنبال درآمد و سود نیست) است که مخفف کلمات تکنولوژی، سرگرمی و طراحی در زبان انگلیسی (TED) است. این بنیاد از صاحب نظران و سخنرانان تأثیرگذار دعوت می کند و تازه ترین یافته های علمی و دغدغه های روز دنیا را در قالب سخنرانی هایی توسط این دانشمندان مطرح می کند. این سخنرانی ها به طور رایگان از سایت تد قابل دانلود هستند.

جرمی دنوان سال ها به عنوان یک سخنران حرفه ای فعالیت کرده است و با دانش و تجربه خود تعداد زیادی از سخنرانی ها ارائه شده در بنیاد تد را در این کتاب مورد تحلیل و بررسی قرار داده است. چگونه یک سخنرانی تد ارائه دهیم بیش از 100 نکته ارزشمند درباره یک ارائه مؤثر –از آغاز و طرح موضوع تا جمع بندی ایده یتان به عنوان یک پاسخ- را به شما می آموزد.

جرمی دنوان در کتاب چگونه یک سخنرانی تد ارائه دهیم با آوردن مثال هایی از برترین سخنرانی ها شرح می دهد که میان نمایش دادن و گفتن تفاوت بسیاری وجود دارد. او نکته کلیدی را در میان ارائه های برتر تد یافته است و آن را به سادگی در این کتاب به شما خواهد آموخت. جرمی دنوان می گوید روایت داستانی کلید اصلی موقیت در یک ارائه جذاب و گیرا است.

بار بعدی که یک ارائه دارید، از مخاطبانتان بخواهید حداقل دوبار موضوعی را در ذهنشان تصور کنند.

- جرمی دنوان؛ چگونه یک سخنرانی تد ارائه دهیم
کتاب صوتی چگونه یک سخنرانی تد ارائه دهیم اثر جرمی دونوان را از نوار دانلود کنید

[WritingReadingSoul · Rating 4 out of 5]

Thanks Jeremey Donovan!! After reading your book, my high school Humanities students gave a TEDx Talk in our Texas Hill Country community on "What Does It Means to be Human?" During our planning, I referred many times to your cogent advice on delivery, design, and prepping for the stage. Each student's presentation was creatively different and spoke volumes about their research, passions, and individual life journeys. For many it was their first opportunity to speak on a stage; for others, it was an opportunity to hone their skills. Thank you for sharing your knowledge as well as inspiring others to share their ideas. I highly recommend your work to those who are preparing to speak before any group, whether large or small.

[Lucia Montalvo · Rating 5 out of 5]

Además de servir como bases para una presentación frente a un grupo numeroso, también es fácil aterrizar los consejos y lecciones a una presentación de trabajo en línea o una conferencia virtual. En el día a día, se agradece una presentación estructurada y fluida.

Muy digerible y comprensible, el narrador desglosa perfectamente cada punto y lo mejor: la síntesis de lo importante al final de cada capítulo.

[Steve Rice · Rating 3 out of 5]

Nice little book with lots of tips on how to deliver an engaging and effective talk. Nothing groundbreaking here, but the book is certainly a useful tool for anyone who speaks in public. My three stars is probably due to the fact that books with lists and butler points don’t lend themselves as well to an audio book.

[Cinthya Rom · Rating 4 out of 5]

Bueno pero las tedtalks con las que ejemplifica, ya son muy antiguas.

[Ali · Rating 3 out of 5]

Espero poner todos estos consejos a prueba, de la mejor manera, y que me funcionen en mi tarea final de ciclo :)

[aliciapidgy13 · Rating 5 out of 5]

Cumple lo que promete.
Un gran inicio en el extenso mundo de las Charlas TED.
Súper inspirador y un gran maestro.
❤️Me encantó.
La forma tan fácil de leer, es impresionante.

[Navaneethakrishnan Gopalakrishnan · Rating 5 out of 5]

This book gives awesome tips and ideas on how to deliver a TED talk. There are several people who are speakers on some way or the other, whereas not that everyone are successful. The primary reason is anyone who has a worthy idea spreading should not only stop there, but needs to know how these worthy ideas can be delivered to the audience in an inspiring way. By this, it doesn't mean how the speaker inspires the audience whereas how the content what he tries to deliver reaches and inspires them. Anything to start with, should have a passion. As a speaker, we who try to inspire others should have a passion towards what we think to deliver and should believe in it. Let your idea bring even a small change but if it is worthy and we have a passion towards it, then it can inspire others too. Even though TED is for people from technology, entertainment and design, it is not restricted to this circle alone. Rather it is categorized under what sort of persona you are, either an educator, or an entertainer or the change agent. Almost every personas gets covered under these 3 categories. One tip that can really help you to be a good TED talker is, when you have an idea worth spreading, don't just keep insisting it and stop there, rather make it an actionable outcome response where-in the listeners can take some action that they can really feel the change either in their personal level or in social level. As a TED speaker we need to first have a better understanding on what idea we are about to deliver to others and this is the key of success. Love, desire and self interest and betterment towards self development are the essential things that makes you connect with your audience. There are further lots and lots of tips covered in this book that helps us to fine tune not only as a TED speaker, but in general this may help us in any place wherever we wish to share our ideas and keep it crystal clear and short and sweet and can ensure people to listen to what we speak. Language and humor adds up to the delivery part. The last but not the least, when we keep ourselves satisfied within the comfort environment and tap ourselves rating whatever we delivered is the best, we are restricted to keep it to the same level. Rather if we put our ideas in a feedback rich environment, we will get more ideas to improve through these feedbacks and for sure we can move ahead delivering better than the best ones. First and last we need to understand, that whatever we are trying to deliver is not to market ourselves nor our products, rather it is worthy ideas that we would like to share with. When our ideas are worthy sharing and inspiring, we can see the change in the world as what we expect. I recommend this book to everyone.

[Fanni Putri · Rating 4 out of 5]

Rating: 4.5/5
10-Word Summary: This book thoroughly examines the speech strategies of phenomenal TED Talk speakers.

About the Book

This book is suitable for those who want to learn how to deliver short but memorable speeches or presentations like TED Talk speakers. Packaged from the first point of view of conveying information, we, as recipients of information, are taken to explore the intricacies of a speech. This book discusses in depth the content of the speech, the delivery of the speech, the design of the media used during the speech, and the precise steps for preparing a TED Talk.

In part one, this book describes the steps for compiling speech content, starting from choosing an idea to share (worth-spreading idea), organizing the speech script, integrating the story into the speech, creating a catchphrase, opening the speech that could make the audiences go “woah”, how to transition from one part to another, and how to end a speech.

In part two, the author explains how to give a TED-style presentation, starting from projecting emotions, enriching the use of language in presentations, inserting humor, mastering verbal delivery, managing non-verbal delivery (gestures and signs), and treating the presentation stage like a play stage that needs choreography.

In part three, matters regarding the design of the properties and media we will present will be discussed in detail. The author provides suggestions for how to sort props, design media, use a podium, and even arrange appropriate clothing for a fantastic presentation.

The fourth and final part provides clear and detailed information about the journey to a real TED Talk. This part can help readers who dream of spreading their ideas through TED.

What I Like

The Use of Beginner-Friendly Language
The language used is quite simple and easy to understand, as a layman and someone who is not confident enough to do public speaking, I can digest this book easily. I am very comfortable with how the author refers to himself as “I” and addresses the reader as “you”. The author's "friendliness" is not only shown in the language used. The author's story in the foreword about his journey from beginner to expert public speaker is also effective in attracting attention and connecting with the reader's values.

To-the-Point Part and Chapter Titles
The title of each part and chapter is very to the point—short, concise, and clear—so you can immediately imagine what the point of each part is. Suitable for people who like skimming or don't have time to read coherently, they can choose specific topics they want to read. Interestingly, the explanation will still come in even if you don't read it coherently because each part can basically stand on its own. From the perspective of someone who studies, I can say that this book facilitates self-directed learning well.

Smooth Writing Flow
You could say that the topic that was written in this book is sequential or procedural. Therefore, the delivery from one topic to another can be very fluid. The plot continues to connect from start to finish. Almost all chapters end with a paragraph bridging them with the next chapter. When I read it, it felt like I heard the author directly convey the ideas in his head, him sharing and telling stories with me as a reader.

An Interesting New Point of View
The author's findings regarding personas and types of speakers are something new in the public speaking world. The author shows excellent observation and analytical skills by describing the various speaker personas. He invites readers to “Let's talk! Come on, take action!". Because of the various personas he found, he was sure at least one would suit us. So it's impossible for someone to "not be able" to speak in public. Everyone has their uniqueness. Everyone has the potential to become a reliable public speaker.

Chunking the Right Material
Each part of this book has been broken down into smaller chapters. This makes it easier to understand each part. This method is suitable for people who have many priorities, which makes it difficult to focus on reading something for a long time.

Practical Tips and Tricks
Almost all the tips and tricks presented in this book can be applied. Why almost all, not all? I will explain the rest in the “What I Don't Like” section. Overall, readers can apply the tips and tricks in this book to everyday life and the profession. I like the part about content and delivery the most.

Experienced Writer in His Field
The author has direct experience regarding what he writes. Even though the author admits that his writing is not based on official research, the information presented in this book is still based on the author's evidence and observations, which are pretty astute, objective, and comprehensive.

What I Don’t Like
Target Audience Inconsistency
The title and synopsis of this book are aimed at people who want to improve their communication skills (business people, negotiators, influencers, marketing people) to become like TED Talk speakers. In short, such people want to be able to deliver good presentations to clients and stakeholders. That's what the beginning of this book shows. However, towards the end, from around part three to part four, this book seems to have an even narrower target audience: people who want to become TED Talk speakers.

Difference in Depth of Material for Each Chapter
I appreciate that this book has divided each part into five to seven chapters and from this number of chapters, the distribution is relatively even. However, when you read further, there is a gap in the depth of the material between the early chapters and the final chapters. This is quite a burden on the cognitive load of people who read sequentially from beginning to end.

There Are Opinions that Are Quite Dictating
The author has claimed that this book was written based on experience, not research or journals. However, it is a bit unfortunate because there are opinions that are quite dictating to the reader. I found this in part three, a discussion of design. The author clearly campaigns to avoid using certain properties or presentation media for speeches. This can be tolerated when the target audience is specific to people who will speak at the TED Talk. But returning to my comment about the inconsistency of the target audience, at the beginning this book was promoted to people who simply wanted to improve their presentation skills. Of course, opinions related to anti-property and anti-media will not relate to sales professions, entrepreneurs, or other professions that require negotiation and presentation skills.

Some Common Sense Information
Apart from new founding topics and perspectives, there is some information that is quite common. The information that, without needing to be conveyed by the author, readers should already understand it. For example, regarding how to dress properly on stage. If it is only mentioned that the aim is for the readers to recall memories or their known knowledge, I agree that this is needed. But unfortunately, this book presents how to dress in a separate chapter. It seems there's no need to go that far.

I think, overall, this book is worth it. Time will not be wasted after finishing reading it. People who want to improve their public speaking skills will feel the difference before and after reading this book. New perspectives are opening up in our heads. Readers will be invited to explore various awesome speakers with their characteristics.

[Robert · Rating 3 out of 5]

I am fascinated with TED. While it is not a specific goal to actually deliver a speech there, I certainly would not mind doing so. :) I've stumbled across this title several times in the last month or two. Today I wanted to read, but nothing to weighty. This fit the bill.

The summary is that this is a 112-page (I read the Kindle version) script for Toastmasters!

Early on I had good vibes as some of the things Donovan described are exactly like what we learn in Toastmasters. Then he began breaking out the references. Frankly, he copped some of Craig Valentine's material (of vice versa).

One is not going to go from the couch to TED from having read this book. But those who do present at TED use the material presented here. I expected Donovan to recommend joining Toastmasters for practice; he didn't, but he did lead the needy to the organization.

The Kindle version had some odd formatting, but nothing that impeded comprehension. "Once" was spelled "One", and the lack of hyphens was bothersome.

A solid easy read that has good information, although nothing new to a seasoned Toastmaster, I suspect.

[Lauren · Rating 5 out of 5]

I didn't discover TED Talks until recently, but I really enjoy them. They're the best of the classes, motivational speeches and ideas that I've seen - they take me back to a motivational speech on leadership I enjoyed in high school and an education conference I attended that had a fantastic science presention, so really they're just a lot of fun.

Even though I'll never have a reason to deliver a talk myself, I was looking for something to read and this book grabbed my attention.

I actually enjoyed it quite a bit, there is a lot of good stuff in here. It really is a "how-to" guide for delivering a TED talk, but you'll also pick up pointers for general speeches, communication and writing. You're not going to become an expert ready to give a talk overnight with this book, but if you're already going to be giving one, I would personally make sure to read this first.

I found the section on body language and what to do with your hands to be interesting, as well as the sections on good introductions (no quotes!).

5/5 stars.

Thanks to NetGalley for providing a copy of this in exchange for an honest review.

[Kendra · Rating 4 out of 5]

As far as titles go, this one caught my attention immediately: How to Deliver a TED Talk: Secrets of The World’s Most Inspiring Presentations. The fact is, I have on multiple occasions been inspired by watching TED talks online. I have been impressed at the way the presenters are able to eloquently bring the audience into their story and care deeply about whatever the topic is that they are covering. I decided to read this book not because I hold any desire to ever present a TED talk, but because I do have to speak in front of groups on a regular basis and was interested in picking up some pointers from the experts. I received quite a bit more by the end of the book. As author Jeremy Donovan points out, one doesn’t become a better public speaker solely by reading books about it and studying others doing it, one has to practice doing it. However – there are common threads in the best delivered TED talks that can be incorporated into anyone’s presentations. Donovan does an excellent job of breaking these concepts down and giving readers a lot to consider when designing their next presentation.

[Inna Kostyshyn · Rating 4 out of 5]

Very short, but rather practical guidance into the world of powerful presentations. The book is useful not only for those who deliver the presentations, but as well for those who organize professional events and conferences, where you need to introduce speakers from the stage.
Being a member of Toastmasters I was familiar with many tips and i should say that it won't help you to improve your presentational skills, but i'm sure that the book will be helpful in writing the content of presentations, building its structure and in choosing intriguing titles.
And all these recommendations will be nothing without constant practice!

[Anthony Tenaglier · Rating 5 out of 5]

Being the analytical engineer that I was trained to be in college, this book resonates perfectly me as I recognize that speaking is as much more of an art than it is just spitting out facts and logic. However, as the author suggests, an outline is key and universal to every great TED Talk. Using the body metaphor to describe a speech, the "spine" is the idea worth spreading, the "ribs" are the premises, and the "flesh" are the proofs. The structured layering of both premises and proofs in speaking with the artistic vision of the speaker seems to be the recipe for all great TED Talks.

[Cullen Haynes · Rating 5 out of 5]

The number one fear in the world is not of the supernatural, involve clowns in sewers or cameos from creepy dolls. For some, this fear, is one worse than death - I'm talking of course, about Public Speaking... Most of us can remember our first ever speech; mine was in Year 7 on 'Space' and even to this day I can remember the sleepless night before and feel chills as I stepped up to speak. Needless to say, we all survived, and were better for it. Donovan's book is a practical guide and lays out what TED's top engaging speakers employ; the most important being to enjoy the experience!

[Thomas Jr. · Rating 3 out of 5]

I don't think the author has presented at TED, but the book has lots of examples from TED talks. The information is good although basic. If you have a big speech coming up and need a short book to point you in the right direction this book would be prefect. If you are an experienced speaker looking for advice from the masters, you will not find much in this book you do not already know.

[Tuấn Nguyễn · Rating 3 out of 5]

Các bài thuyết trình trên Ted thực sự rất hay và mang những ý tưởng đáng lan tỏa. Tác giả phân tích rất kĩ các điều tạo nên 1 bài thuyết trình hay trên Ted. Khổ nỗi tôi lật qua lật lại mãi mới đọc hết hơn 100 điều để làm nên bài thuyết trình hứng khởi và chỉ nhớ vài điều. Sách thích hợp cho ai hay thuyết trình.

[Becki Iverson · Rating 2 out of 5]

This book didn't have a lot to say about presenting that wasn't already intuitive or easy to glean if you're already a Ted talk fan. It is also not endorsed by Ted; I think it would have greatly benefitted from some insider knowledge. It was an easy read and not bad ideas, just kind of boring.

[Tom · Rating 3 out of 5]

Good advice for those actively giving presentations. Literally a 90-minute read at most.

[Santhosh · Rating 4 out of 5]

This book consists loads of suggestions. This book builds a channel for people to develop and present a public talk.

[Claireroubou · Rating 4 out of 5]

Quite a few useful tips in the first half of the book. Will, for sure, try them for my next presentation!