Sell or Be Sold: How to Get Your Way in Business and in Life

by Grant Cardone

Whether it’s selling your company’s product in the boardroom or selling yourself on eating healthy, everything in life can—and should—be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind. In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue. You will learn how to handle rejection, turn around negative situations, shorten sales cycles, and guarantee yourself greatness. Cardone will also teach you the success essentials of • Selling in a bad economy • Overcoming call reluctance • Filling your pipeline with new business • Staying positive, despite rejection With the experience of a seasoned sales vet at the helm, Sell or Be Sold will change the way you perceive the sale—and life.

Genres: Business, Nonfiction, Self Help, Personal Development, Audiobook, Entrepreneurship, Finance

281 pages, Kindle Edition

First published January 1, 1998

About the author

I am a NY Times Best Selling Author, internationally-recognized Sales Training Expert, Business Coach, and the Founder and CEO of 3 businesses: Cardone Training Technologies, Cardone Group, and Twin Capital Management. You may have seen me as the star and co-executive producer of a show, called TurnAround King.

In addition to speaking internationally to individuals, companies, and industry leaders on sales effectiveness, negotiating strategies, business development and business expansion, I am a regular contributor to networks including, Fox News, MSNBC, CNBC, Huffington Post, Business Week’s Business Exchange, The Wall Street Journal, CNN, Reuters, CNBC, Today Show and over 600 radio shows.

I am the author of four published books, with a fifth book slated to release in 2012.
• "Sell To Survive" (2008): The definitive sales survival manual on how to SELL your way through any economy.
• "The Closers Survival Guide" (2009): The ultimate guide to getting sales done.
• "If You're Not First, You're Last" (2010): Sales strategies to dominate your market and beat your competition.
• "The 10X Rule": Where to start, what to do, and how to follow up each action you take with more action to 10X your success!

I have also authored a number of business and motivational audio and video programs; The Rules of Success Motivational Program, Control Without Confrontation, 21st Century Selling, Maximizing Every Opportunity and a customized program for the auto industry called The One a Day Sales and Management Program.

I first became known in the business world with the development of a revolutionary new selling process, known as, Information Assisted Selling (a non-confrontational 21st Century selling approach)

Reviews

[Joe · Rating 4 out of 5]

I listened to the audiobook version.

I didn’t like the focus on:
• People who like to save money are cheap – spending money on quality goods that last is wise, but buying in to the ideology of consumerism and purchasing things you don’t need and can’t afford on credit is irresponsible, a leading cause of stress, unhappiness and unlikely to be the right financial decision for anyone who wants to be a responsible parent
• Meditation is pointless nonsense – I assume Grant has not read any of the hundreds of peer reviewed medical research papers on the benefits of meditation
• More money is the only goal worth pursuing in life – some or a lot of money is a good thing and I wouldn’t encourage anyone to stop accumulating more but we also need nurses and teachers who get paid virtually nothing, will never get rich and yet provide an essential service

Grant didn’t make that sale, he’s got more money than me, more visible success but there are fundamental laws of life and character and some appropriate degree of thrift (relative to your resources), isolation (in nature, meditation) and a mission greater than the mere pursuit of wealth are essential to true character. Grant also bashed Dale Carnegie and said how great L Ron Hubbard and his book Dianetics are…

Despite the odd annoyance I can see that overall the book does have real content and value. I am an accountant, not a salesman and so when I’m negotiating a lower legal bill, or higher salary I rarely hear the objection “I need to ask my wife” or “I’m not planning on making a sale today” however there was a lot that was still useful to me although most of that was around general confidence and being sold on your own message rather than any specific techniques. The book did make sales sound very interesting and if I worked in a traditional sales role I would be reading Grants material constantly.

I think the main takeaways are:
• Always be working on your pipeline, no use selling if you aren’t also building your pipeline or you will run out of customers
• Be confident in yourself, your product and your price – you can’t sell something you don’t believe in
• Buy your own product
• Develop the belief it is unethical for you to not sell your product – it is so important
• Don’t spend too much time off topic, with chit chat and building rapport
• Follow up after the sale, solve problems and upsell, sell more and get referrals
• Look like a professional
• Spend your time wisely, don’t waste our most precious resource, be the first one at the office
• Overcome call reluctance
• It if someone says that is too expensive, show them a more expensive offering, judge the reaction then consider moving to a less expensive option – the customer is probably saying that you product doesn’t solve my problem (enough) and in some cases a more expensive option can – do not get stuck negotiating prices
• Do not be the cheapest option and compete only on price – a cheaper option will come along and it will be a race to the bottom
• Develop lines for overcoming the most common objections to closing, practice these until they are second nature, make notes of any new objections you encounter and work on those for next time
• Do an analysis after every sale (or attempted sale)
• Keep customer data, children’s, names, birthdays, interests – never discard it, it can be used again
• Everyone is a potential customer, old school friends, even old school enemies
• Use social media to get out of obscurity and get people talking about you and your products

[Belal Khan · Rating 2 out of 5]

I bought this book after having read an article by the author. I felt the article had some real value to offer, so I figured the book would be chalk full of such value.

Turns out the entire book is simply self hype and rah-rah. The thing that rubbed me the wrong way is how is basically puts down some other authors and practices in psychology and sales. It's one thing to have an opinion, but he comes off as a clown of sort.

Oh, and the fact that he raves about "Dianetics" by L. Ron Hubbard is a red flag in and of itself.

This book does have some value, which makes it worth the buy, and that's only in chapter 18, where he goes over his sales process.

If you see this in stores, just read chapter 18. If you can get past the bashing of other authors and his self-hype, you'll be good to go.

[Brad Henderson · Rating 1 out of 5]

I typically find my reviews to closely match that of the Goodreads community but that was not the case in reading this book. I'm sure it works for some personalities, but I personally found Grant Cardone's arrogance extremely off-putting. Almost all of his advice is based on anectodtal experiences, and he uses extreme examples to make blanket claims about how to be a successful salesperson.

He also encourages going into debt and convincing others to go into debt for the products you're selling. And makes the claim that frugal people make terrible salespeople.

Half of the book was common sense and the other half was him assuming that everything he does is a secret to success. I'm sure it works for some but wasn't for me.

[Daniel Threlfall · Rating 4 out of 5]

Grant Cardone can be annoying. He can also be motivational. This book was both.

I read his book, the 10x Rule, and loved it. Great stuff. There was a lot of the same in this book, but the emphasis was on selling. The big idea is: 1) Everyone sells, 2) You should do a better job at it, and 3) Here's how.

There were some good gems — the ethical necessity of making sales, the importance of persistence, a strategy for time management, etc.

Cardone's approach is more "RA-RA-RA!" than it is "Let me prove that to you from a double-blind placebo, lab-controlled, peer-reviewed, study."

The book is helpful for those who aren't involved in traditional career sales.

[Julia · Rating 4 out of 5]

Grant Cardone is not a professional full-time writer. He is a salesman, a billionaire, a business owner, a great leader and mentor and motivational speaker. So please stop complaining about the misspellings or his style of writing, this is not a literary work to admire for its complexity or use of the language resources to tell a story, you're missing the point. This book is about learning from a guy who used to be like you and me and figured out how the world works and made it work to his advantage developing a series of skills and techniques that are invaluable resources if you want to do the same for yourself and your business and build wealth. I had already read The 10x Rule so I felt some of the concepts where a bit repetitive and was expecting brand new information, that's the only reason I give it 4 stars instead of 5.

[A. Rosner · Rating 1 out of 5]

I started this book not knowing the author, I left it despising him. In all fairness the author does stay true to his title, he's selling you all throughout the book. From selling himself, book was filled with self-flattery, to selling his products, book was filled with reference to his other books and to products on his website, which he continuously and unabashedly told you to buy all throughout the book. To summarize, this book felt less like a product intended to help you and more like an ad

[Jack Oughton · Rating 3 out of 5]

"Don't have lunch with someone unless there's a chance they'll buy something from you"


ok

[Sara.S · Rating 4 out of 5]

حدوداً دو ماه پیش یا کمی بیشتر این کتاب را برداشتم. همزمان که وارد مسیر شغلی جدیدی در زندگی شدم. در این میان برای دو ماه این کتاب همراه من بود بعضی روزها یک پاراگراف بعضی روزها دو صفحه و گاهی ۲۰ صفحه می‌خواندم!
در همین روزها که بزرگترین چالش‌ها را برای شروع یک کار جدید داشتم؛ همزمان جنگ شد. فاصله عمیقی افتاد میان من و زندگی...
دیگر نمی‌توانستم کتاب بخوانم. نمی‌توانستم حتی بخوابم...
روزهای عجیبی را تجربه کردم و این کتاب همراه من در گوشه‌ای افتاده بود بدون آنکه صفحاتش را باز کنم...
بعدها اگر عمری باشد هرگاه یاد این روزها بیفتم تصویر این کتاب در ذهنم تداعی می‌شود...
--------

از این کتاب می‌توانم بگویم که برای هر کسی می‌تواند ارزشمند باشد. و اگر برای ورود به شغل فروش تردید دارید یا دچار نگاه منفی هستید حتماً پیشنهاد می‌کنم که مطالعه کنید. چون پس از خواندن این کتاب متوجه می‌شوید که در تمام طول زندگی در مورد فروش اشتباه می‌کردید و اگر می خواهید زنده بمانید باید یاد بگیرید که فروشنده ای حرفه ای باشید!

[Nadja Nastez · Rating 5 out of 5]

Книга која буквално менува животи од корен. И, тоа не само во бизнисот туку во сѐ што правите секојдневно и начинот на живот кој го водите.

Го обожавам Кардон, навистина ми е НАЈГОЛЕМА инспирација и мотивација за СЀ што правам! Неговите книги навистина ме трогнуваат и ме поттикнуваат да СЕ ПОДОБРУВАМ во секое поле. Мислам дека засекогаш ќе остане ЕДИНСТВЕН човек кој најмногу допрел и влијаел на мене од секој аспект. Благодарна сум што постои! ❤️

Ја препорачувам книгава повеќе од било која друга книга! 🥰

[Fabian · Rating 1 out of 5]

Simple and some few good point but one gets the undeniable feeling of reading a true dishonest charlatan.

General note: Books that I am reading for business are judged differently than books I am reading for true Wisdom the scores I give can’t really be compared. Those two have to be separated ... I am aware that business books are for the most part bullshit / outdated / heavily biased / serf to promote the author / are written by theorists not doers / fall victim to countless cognitive biases etc.

But there are a select few that are written by insightful doers.

[ScienceOfSuccess · Rating 4 out of 5]

It's similar to other Grant books, he casually mentions all his products (courses, books, apps etc.).

He also gives you rules that should help. Most of them are pretty straight-forward and logical, execution is up to you.

This book will: tell you everything about selling, the approach you should have, and what to look for.

This book won't: tell you anything about closing the deal, and probably anything that you haven't heard already.

[Milica Stojiljkovic · Rating 2 out of 5]

Toxic positivity

[Cody · Rating 3 out of 5]

Everyone's a Salesperson

Sell or Be Sold starts out with the interesting thesis that everyone is in sales. Whether you're a doctor selling your skill set, a entrepreneur selling your business, or a traditional salesperson selling your product you're in sales.

Cardone tells of his rise through the sales world from a car salesman to a business owner; including what he calls he's biggest sale, he's wife. He outlines a basic sales process: "the only sales process you will ever need" and shares what he believes to be essential characteristics for success. He emphasizes being sold on your skill set/product and taking massive action. Cardone also talks about being able to view rejection as a relatively normal part of life and being willing to look foolish.

A unique part of his book is his emphasize on getting out of obscurity and his suggestions for how to use social media. Cardone maintains that your first concern is obscurity, if no knows you no one will do business with you. He suggests using social media to get attention. In a funny way he argues that if you're not gaining haters you're probably not working hard enough on getting out of obscurity.

There is a couple sales attempts to the reader in which Cardone only gives a taste of his closing process and advertises his book and app on the subject.

I would have liked there to have been a little more on objection strategies, but overall it's an interesting book and a good introduction to sales.

[Liz · Rating 1 out of 5]

Tiene un par de tips a tomar en cuenta sobre el procedimiento de ventas, sin embargo el autor habla constantemente de sus logros (sin especificar como los realizó de manera concisa), su nivel socioeconomico y lo adicto al trabajo que es, lo cuál hace a este libro demasiado pretencioso y su redacción lo torna incluso insoportable.

[Hodjat ghoreishi · Rating 3 out of 5]

کتاب خوبیه در کل ، یه جاهایی مثل سخنرانی‌های انگیزشی میشه ،البته برای یه فروشنده راهنمای خوبیه و مسیر کلی برای یک فروشنده رومشخص میکنه و درباره‌ی تکنیک خیلی صحبت نمیکنه. کسی هم که کتاب رو نوشته به نظر از اونایی هست که زندگیش با کار معنا پیدا میکنه.
ولی خب قطعا کسی که درکاری موفق باشه حرف‌هاش حداقل ارزش شنیدن روداره.

[Anthony · Rating 5 out of 5]

I knew nothing about selling and this book was more than the perfect book to get me started. From techniques, to mindsets, I feel like a different person.

I am more assertive in my business, I feel more confident about everything. It's like Grant Cardone gave me his mind.

[Cathy Liu · Rating 1 out of 5]

Read this on and off for three years before finally finishing. I didn’t appreciate the writing style, and felt like I was constantly being upsold to other books or programs. The insights were overgeneralized.

[Sergiu Breban · Rating 5 out of 5]

I liked it a lot, even though some strategies presented are not backed by science. But the mindset it inspires it's solid. The most important idea, as I interpreted it, is that money is abundant, love is not. Do what you love, with whom you love. As A$AP Rocky puts it:

Make my money, walk straight ahead now
They countin' every day down, waitin' on me long
You know your way? Where you headin' now?
Me I want everything, it won't take me long

[Maxim Shilo · Rating 5 out of 5]

This great book by Grant Cardone helps you develop habits for becoming a highly effective salesperson. Below I outlined the main points that I took from this book.

As with any summary, I believe it should be used as a refresher, as a list of guiding points that help remember the contents of the book. To fully understand and apply the following points, it is highly recommended to actually read the book. It does not replace the actual experience of reading the book, nor is it intended to.

It is never too much money for the customer. It is too much money for this product. Go ahead, sell him a more expensive one, and judge their response before trying a cheaper one.
ALWAYS agree with the customer. I agree it’s a lot of money. Everyone who invests in this product agrees that this system is a big investment when they’re buying it. That’s why you should get it installed to start making money right away. You are right.
Salespeople stop sales, not customers. Take action and responsibility.
Second money is always easier than first.
Don’t bring up unreturned phone calls.
Sell only what the customer needs. Find that out and match their needs with a product.
– “You’re pressuring me”.
– “Sir, you’re confusing my belief and passion in knowing this is the right product for you and your company with pressure. Please don’t misinterpret my enthusiasm for pressure. Now, let’s do this.”
People pay more for an agreeable, positive experience than for a great product.
Shorten your sales process. Value your customers time.
Price is not your problem. You are your problem.
Sell the client on their need.
Give! Make the client feel serviced rather than sold.
Work on filling your pipeline.
Be confident in yourself, your product, and your price. You can’t sell something you don’t believe in.
Buy your own product.
Look, dress and sound professional.
Take notes of most common objections and find the best answers to them. Use – that’s a great question, let me get back to you on that.
Use social media to get yourself out there & known.
The grass is always greener effect. Choose something and stick to it.
Demand success the same way as you demand oxygen.
Working for commission is the safest thing, as you’re in control of your money.

[Gediminas · Rating 3 out of 5]

Listened to the audiobook. While there are really great tips for someone new to the idea of sales, there is advice that is not as effective as it is told to be in this book. It is great for starting in sales and quite motivational. It stems from the idea of working hard and doing something daily if you enjoy what you do. Being persistent - this is what success is by the author.

[Vicho · Rating 4 out of 5]

Para una persona que no está familiarizada con el mundo de las ventas, considero que es un buen punto de partida, pues quita el mito existente entorno a esta profesión y nos brinda las herramientas necesarias para todo lo que deseemos alcanzar en nuestras vidas. Siento que el libro sirve también como motivador a todo aquel que desee emprender un negocio, con una desahuevina al 100%.
Definitivamente buscaré más libros del autor.
Checa mi video: www.youtube.com/watch?v=Y9BycgWP9UM

[Mark · Rating 5 out of 5]

Full of self-promotion and bluster. But also full of truth and good advice, such as the importance of study, practice, drilling, and repeating and the importance of attitude. I will listen to this again. He's a bit of a wingnut, but his narration was both educational and entertaining, and seemed heartfelt.

[Chris Prine jr. · Rating 3 out of 5]

Great book for getting you motivated and a few good tips on direction. However, I felt cheated for buy his book when the majority of the book seemed to be a plug to buy more of his products to learn what you had already purchased.

[Justin Reyes · Rating 3 out of 5]

Solid advice.
Starts out with a lot of fire, slows down a little past the middle, but hang in there because it’s worth it to get to the end.

“Your ability to do well in life depends on your ability to sell others on the things in which you believe!”

[Emma Shaffer · Rating 2 out of 5]

Gonna be honest I didn’t even finish this book. I stopped at chapter 9 and read the spark notes for the rest 😂. It had some good points but it’s not captivating me, he drags out the concepts for too long and still doesn’t really explain them very well in my opinion

[Jeremy · Rating 5 out of 5]

Love this principle. It's completely true as you interact with others. Life is all about selling others or being sold on their ideas. Everybody, not just sales people, should read this.

[Josue Salazar · Rating 4 out of 5]

Everyone should listen or read to this book, period

[Zoe Vong · Rating 3 out of 5]

3.5

A good beginner's guide to understand why learning to sell is necessary and how it's done.

[Märt · Rating 5 out of 5]

I spent most of my formative years despising “selling” as a sleazy profession, and I wish I didn’t. Getting people to buy into your small and big ideas is crucial for making any change to this world. Contrary to the “sleazy” salesperson stereotype, most successful people are able to communicate their ideas by articulating the value of the things they believe in to the necessary audience.

Cardone is a pretty "alpha male” kind of sales guy, and has put out a number of books for general public as well as numerous “pro salesmen" courses via “Cardone University”. I find his off-the-cuff style straight-shooting style useful and entertaining, though some may find it a bit obnoxious. Following his style, this audio book is slightly different from the written version: since he knows his material well, he sometimes goes off on different tangents and anecdotes not in the written book to illustrate his points.

I learned a bunch of probably pretty basic stuff about selling. But I found it really useful, not least because I was also practicing selling in a professional setting in parallel for the very first time. Some of my learnings are summarized here:

* Selling is one of the most underrated yet rewarding professions. The "sleazy salesperson” stereotype is from either 20 years ago or is "held up" by bad salespeople. This short web documentary is worth watching: https://www.salesforce.com/story-of-s...
* Being able to predict [sales numbers] is a difference between amateur and professional. Predicting comes from increased knowledge and being committed all the way.
* Be sold on yourself, your purpose, your company, your product, your services, your reason for being there, the price.
* It's almost never the price. Most sales are lost over unspoken objections
** When faced with price objection, move customer to more expensive product (what they likely mean it's too much for that solution, they'd rather pay more to get the full solution to their problem)
** There’s more than enough money on the planet, $1B circulating per person, he says
* People get weird about money. Tell stories when it gets to price. Good salesperson knows how to stay in the deal.
* Second money. Once the flow of purchases has begun from a client, it's easy to buy more.
* Be interested in the client, what they want, what they care about. Customer cares about himself, not about you or even your product.
** Constant questions and interaction. What do you want this product to do to satisfy you? What would make it 10 out of 10 for you, to not want another product? Ask questions about "them". Find out what they assign value to.
* Always agree with the customer (not same as customer is always right; they are not). Don't fight people.
** People who agree move towards, people who don't agree move apart from each other. It only takes one to have an agreement.
** Agreeing is senior to closing the deal.
* Service and purpose
** Problems are opportunities for service and therefore for future sales.
** If your customer is grinding you on price, you are not providing enough service.
** Give give give over getting. When I'm a waiter, I bring you the dessert tray and talk about each, instead of asking if you want dessert. Over-deliver always.
* People believe what they see, not what they hear.
** Always have your proposal ready and offer it in writing.
** Send the proposal always even if the decision maker is not in the room, or if they are not ready to buy yet.
* Ask. Be willing to get to the place where it's uncomfortable. Salesperson must persist.
** You must be completely sold that this is the best solution.
** You must be trained to stay in the deal no matter what happens. Meaning you have to be equipped with an arsenal of techniques to handle stalls, objections and emotional reactions.
** Study what you would do in every situation, including hand gestures, what you would say, and how to handle each objection. Record yourself.
* Standing is for losing. Sitting is for closing. Sit down with the client to go over details and to close a sale.
* Take massive action. That's how you make things happen. You're gonna have to kick it!
** If you're sold, you're not imposing, you're helping.
** Get to your "power base". These are the people you know. Make contact. Power base has their own friends who can help.
** Even "old enemies" make great parts of your power base (because you've met them).
** Past customers are very important parts of the power base. Stay in touch. People always buy more.
* Positive attitude is more important than the product you're selling.
** People spend more money on things that make them feel good then on things they need.
** Your attitude precedes everything in your life.
** Positivity becomes contagious. By staying positive than the masses at bad times, you become the leader.
** The most dangerous people that affect you negatively are the ones next to you. Will you have your friend leave his garbage in your house?
** Be careful where you get your advice from. Even people closest to you can tell you to get off your path to your hopes and dreams.
* If you cannot advertise every part of your sales process to the public, there is something not okay with it.
** Best sales process in short, the best sales people are Straight Shooters and tell it like it is, and know what it takes to get the job done.
* You don't know what to show to the client until you ask him.
** Take time to find out what is important to the customer. Then you spend time at the right places.
* Big success is an ethical and spiritual duty, not a finance or a technical issue.
** Good parent would do anything for their children. This is the same way you must approach your sales career.
** If you want to not have sales anxiety, practice, drill and educate.
* Calculate how much money it costs to do miss a deal in a year, in a month.
* Anything worth doing is worth doing everyday, with integrity and enthusiasm.
* Be present on social media, even if you don't like it. Whenever customer is thinking about the product, he you should be thinking of you
** Facebook is just a technological way of handing out pamphlets in the parking lot
** Don't worry about haters. Worry about the person listening to the haters.
** The best medium is the one that works. The problem with social media to Believers is that they think it's the Holy Grail.
* Your schedule is too busy for eating alone.
** Go to the same place over and over again until you know everyone, not a new place every time.
** I commit to working my plan every day. Put it on the wall.
** Commit to doing whatever it takes. The best things in life were achieved this way.
** Time spent with customer affects negatively your closing ratio and your profit.
* Good salespeople ...
** do better in the contracting economy because they can use their skills such as ethics, positive attitude, and specific tools.
** stay current with product information (to keep trust with clients who browse online) but don't rely on it too much.
** stay in touch and call. To do it well, one needs daily motivation, technology (reminders), org skills, support, creativity, fortitude, and persistence.
** keep their pipeline full. Celebrating sales is fine but not keeping the pipeline full is the biggest mistake.
** know how to negotiate and how to "close a guy up".
* Closing a deal is an art that at some point takes over from the selling.
* Selling is identifying needs, showing the product, and demonstrating how your product solves that problem.
* Closing is getting the buyer to take action and to exchange something that they have, signature or money, in exchange for what you offer.
* Fear
** The greatest thing about fear is that it is not real. It's a boogeyman. It will kill your ability to keep your pipeline full, your ability to go outside and meet people, to close deals. Grant uses fear everyday as his inspiration, knows nothing better than humor and staying busy to overcome fear. The things you are afraid to do, do them right away. If you're not scared of anything, you're doing the same things over and over again. You need to be. Fear should be your green light to go, your direction. That's how you grow. What you're scared of, do it. Instead of doing all this crazy dream stuff, get in front of somebody you're afraid of, or call someone you are afraid of. Make a list of things and people you are afraid of, and start working at them. It's the best way to build confidence in yourself and in your sales.
* Handling people's emotions
** If client demonstrates an emotional outburst with you, know that you are getting close to making a deal. Never take a person's emotions personally, do not react to them. Somebody has to stay calm, it is you. Is he upset with me or is he upset with himself that he is not in a position to do this? You are the guide in this walk in the jungle (figuratively) and sometimes they get emotional and you just stick with it. Practice, drill, and rehearse when others get emotional. It is a sign of a leader.

[Verčiant Puslapius | Ina · Rating 4 out of 5]

Viena iš tų knygų apie verslą ir pardavimus, kurią tikrai rekomenduočiau kitam žmogui. Knygoje kalbama apie kitokius dalykus, nei įprastose knygose apie prekybą:
✨Kaip pačiam patikėti savo produktu.
✨Kaip priversti kitus patikėti tavo produktu.
✨Kodėl “kaina per didelė” gali reikšti “kaina per maža, kad išspręstų mano problemą”.
✨Kokių klausimų dažniausiai klientas klausia savęs mintyse žiūrėdamas į tavo prekę.
✨Kaina iš esmės neturi reikšmės pardavimams.

Labai daug naudingos informacijos, daug sakinių užsirašiau, pasižymėjau, kad atsiminčiau ateičiai.
Galbūt kiek per daug išsiplėsta apie “DARYK, DARYK, DARYK 24/7 ir tau pavyks”, kai nežinai tiksliai ką daryti. Taip pat labai daug informacijos apie skambučių pardavimus, kurie nevisai aktualus šiandienai. Nebent esi vadybininkas arba dirbi kokioj “Bitėj”. Bet nieko nuostabaus, nes knyga tikrai nėra nauja (2012m.), o tuo metu pardavimai telefonu buvo labai išplitę ir populiarūs.