The Net Effect: How Cyberadvocacy is Changing the Political Landscape

by Daniel Bennett

The Net Effect: How Cyberadvocacy is Changing the Political Landscape provides a simple framework for understanding how to use the Internet for activism. Authors Daniel Bennett and Pam Fielding weave together stories from across the Internet and the political spectrum, showcasing some of the top strategies being used today to deliver results online.

Arguing that no one can afford to ignore the political potency of the Internet, Bennett and Fielding also champion the Internet as a means to encourage a more participatory democracy. As access to the Internet grows, the potential exists for all people to have a stronger voice in the Digital Age. The book offers insights - and instills confidence - for embracing online activism.

200 pages, Paperback

First published September 11, 1999