After reading so many books over the last 30 years on improving customer service, I really didn't think I could stomach another one saying the same thing.
This book is different because it gave living examples, I should say samples, from which you can choose. Samples of real life situations you can relate to and use.
Best of all, now only half way through the book, I find myself thinking differently about my customer service and how I've had limited thinking with it.
Changing to the "yes" and "how" mentality is the purpose of the book.
And I love not just thinking about how to think outside the box but to (paraphrased), think on top of the box, under the box, on the side of the box and then to crush the box.
I've had to stop reading many times, because my thoughts kept returning to my customers and their needs and how I've said no without actually saying no.
I also remembered how the "yes" and "how" mentality was with me when I was building my CPA practice and taking away all the clients from other CPAs because they were doing much customer service. I would find out what they needed, return to my office and ask my staff and myself "how." Then took the action, implemented it, returned to the prospect and picked them up as a client. Then somewhat bragged about this service to the next 10 prospects. All I did was repeat this over and over. That's how I built the practice, beating out the other much-established firms, in less than three years.
I can see this enthusiasm has slipped now. Nevertheless, not after today!
And that's what I loved about this book. It's steered me back on course. My thinking is really thinking. New ideas have emerged from many of Donna's real live stories. I'm excited again about my customers. I'm also excited about the follow up service for past clients.
This book will re-inspire you to have fun, laugh, play, and enjoy providing your customers with an experience your competitors can't touch. Enjoy this book, and turn your customers into life-long ones.