How to Launch a Brand

by FINIEN Consultancy

#1 AMAZON BESTSELLERYour Comprehensive Guide to Launching a from Naming to Identity to UI/UX DesignExpert insights based on over a decade of professional experience transforming new product and service companies from ideation phases to tangible brand realities. Each of the five key phases of launching a brand are broken down into practical guidelines designed to help you understand the 'why' behind the 'how' as well as who to bring to the table and how to make decisions along the Creating a Strong Foundation - Your Brand Platform2. Naming Your Venture in a Meaningful Way3. Timeless Identity Design Creation4. Your Brand Atmosphere Touch Points5. Thorough Website Structure & DesignHow To Launch a Brand was written with three key audiences in A primer and 'how to' guide for disruptive entrepreneurs along the path of launching their new venture the right way - as a brand.+ An insightful refresher with easy to digest key takeaways and insights for seasoned CMOs to use while collaborating with their agencies and in-house staff during innovative new brand and sub-brand launches.+ An informative read with six key curriculum components to be used in academic business class settings.

148 pages, Kindle Edition

First published August 9, 2013

Reviews

[Bill Lancaster · Rating 4 out of 5]

This slim volume is targeted to a very specific, small audience. It is best read by individuals who are in charge of developing the visual identity of a new company or the re-branding of an existing company. Outside of that group, it would have very limited interest. But ... if you are an entrepreneur thinking about the visual impact of your new (or existing) business, this book presents some very valuable information on how that process should best proceed.

The book's visual style breaks the content up into chunks of digestible information: Brand Platform, Naming, Identity Design and UI/UX Design. The process of naming a company (or institution) and extending that identity out to various "touch points" including interactive web design and social media is all very clearly delineated. The one area that is given short shrift is case studies. There is one mentioned, but additional and more in-depth case studies could serve to support the various points the book makes.

Still, if you are that person, looking for a brand or an identity for your business, this book can contribute significantly to how you think about this process and what pitfalls to avoid.

[Argus CMPO · Rating 5 out of 5]

Its very nice book.

Argus CMPO - Brand & Marketing Consultant
We are premier Brand and Marketing Consultancy, with expertise in Digital Brand Building and Marketing Services to grow your business with a positive impact.

https://www.arguscmpo.com/