The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents

by John Ellett

The CMO Manifesto – A 100-Day Action Plan for Marketing Change Agents is the essential guidebook for marketing executives who have been chartered to disrupt the status quo and become leaders of positive change at their companies. Based on research with successful CMOs from leading firms such as Anhueser-Busch, Fidelity, GE, General Mills and Proctor & Gamble, the book combines stories, insights and tools to help marketing executives maximize the impact of their critical first 100 days. Through 12 practical steps, The CMO Manifesto provides a clear, actionable roadmap of activities essential to the success of any marketing executive. Take the lead. Make an impact. Create change.

Genres: Business

218 pages, Kindle Edition

First published November 7, 2012

Reviews

[Tim Matthews · Rating 5 out of 5]

It's surprisingly hard to find books aimed at heads of marketing - CMOs and VPs. I know because I am one. Ellet covers topics that are especially important for marketing execs coming into a company. How to establish relationships. How to measure people and make changes to the team. The hard stuff. I've recommended this book to a bunch of my peers, so consider that my highest regard for the content.

[Mandi Ehman · Rating 5 out of 5]

I appreciated the structure of this book, the action steps outlined, and the anecdotal examples Ellett used throughout.

As the Director of Marketing for a small B2B service company, my situation is a little bit different (there’s not a large team for me to mobilize, for example), but I still found this helpful as I finish up my first 6 weeks. I can see both where I’ve done things right and where there is opportunity for growth as I head into the next 6 weeks.

[Tom Garland · Rating 4 out of 5]

Good reference manual for 100 day plan as new CMO.