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Summary: Switch: Review and Analysis of the Heath Brothers' Book

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The must-read summary of Chip and Dan Heath's " How to Change Things When Change is Hard" 

This complete summary of the ideas from "Switch" shows that our rational mind often fights with our emotional mind, because the latter prefers instant gratification and the former is better at long-term planning. In this summary, discover how you can engage both in order to initiate changes successfully and easily. Change is only three steps away. 

Added-value of this  
• Save time
• Understand key concepts 
• Increase your management skills

To learn more, read "Switch" and discover a realistic, logical guide to navigating change and exploiting it fully. 

45 pages, Kindle Edition

First published February 15, 2013

7 people are currently reading
21 people want to read

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Profile Image for Jerry Renoe.
1 review
November 19, 2017
Basic and solid.

Nothing revolutionary. Like so many books, probably better as just a white paper. But a perfect book for a summary. Very good, foundational principles for managing change. Summary is worth the read.
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