Fundraising For Dummies

by John Mutz, Katherine Murray

The fun and easy way to raise money for your cause Fundraising For Dummies, 3rd Edition shows you how to take advantage of the latest strategies and resources available for raising money through everything from special events to online donations, in both good and bad economic times. The authors teach you how to market your organization using the most up-to-date tools and technologies available through the Internet. This expanded edition also offers information about philanthropy and tax law.

Contains new tips and techniques for creating materials that bring in contributions and support for the more than 1.4 million charitable and nonprofit organizations in the United States Explains how to use social media to keep donors and volunteers engaged through Facebook, LinkedIn, Twitter, and Web technologies Covers grassroots online fundraising and how to host big events on a shoestring budget You'll also find tips on negotiating without alienating donors and developing long-term organizational goals. All these strategies are what makes this resource indispensable!

Genres: Nonfiction, Business, Finance

574 pages, Kindle Edition

First published May 8, 2000

Reviews

[Amy · Rating 3 out of 5]

Relevant, useful overview of fundraising but the 3rd edition at least is too dated to be super helpful. A lot has changed over the last decade and by this point any reference to MySpace should be met with a chuckle.

[Cate · Rating 4 out of 5]

I love the wealth of resources that the "Dummies" books provide. I have 5 full pages of notes after reading this book that are things for me to further investigate on this topic. Great tips on a topic that I knew very little about!

[Nico Meyering · Rating 3 out of 5]

I read this for my capstone. I'll probably read it again. And then again, if I get a job in fundraising. Ah, the life of an MPA.

[Angela · Rating 4 out of 5]

Chap 25 is good: 10 excuses for the failed event. Includes reasons why things go wrong and how to plan ahead or be proactive in the midst of the disaster. Helpful.

[Silvina Furnadzhieva · Rating 2 out of 5]

По принцип повечето съвети вероятно са верни, но са приложими за САЩ и в много малка степен - за България.

[Krista · Rating 4 out of 5]

Super helpful for a total newbie.

[Mayra · Rating 5 out of 5]

excellent resource for novice and expecrts in fundraising