Bravado galore, but still... he's so blatantly honest you find yourself reading a bit more. Plenty of hilarious celebrity-dishing, like when Lee Iacocca “cried like a baby” on the phone. The book is best at the end: Q & A where Trump gives specific info on negotiating with banks, buyers, and sellers.
Quotes (apologies for length)
--------------
“Dream big, because what you dream is what you will do.”
“Take action everyday, and get focused for the long haul.”
“Never take no for an answer.”
“If you don’t focus, even for one minute, you will start slipping.”
“I am so passionate about my work, that to me there is nothing better, which is the greatest feeling. Some nights I can’t even sleep. I want to wake up so badly and go to work.”
“My motivation for doing these projects was never the money; I wasn’t even looking for these projects… What I do passionately everyday fit well with these enterprises, so they found me.”
“With everything you do, find a mission or grand purpose beyond money that you can become passionate about. Find the higher ground above the greedy exclusiveness of people who only care about money…”
“Whatever your job is presently, do it with passion, and magic will happen. You will meet the right person, and get noticed. I’ve seen this over and over again.”
“If you could do one thing in life, what would it be? What do you get so caught up in the fun of doing that you lose track of time?”
“When you do work you love, it is no longer work, because the activity itself is the source of energy.”
“Passion is more important than brains or talent… I have seen less talented people propel themselves to great success on high octane passion."
“You have to bring your ideas down to earth. Take your ideas and add the weight of passion to them as soon as possible before they disappear… Passion is the magic ingredient that zaps you with a fierce drive for completion of every endeavor.”
“My father worked on Saturdays, on Sundays, seven days a week. He loved working. He was a happy guy… I learned from my father that work can make you happy.”
“I only sleep about 3-4 hours every night… When you are waking up to something you love, it’s hard to sleep more than that.”
“I love to make a deal. I love to crush the other side and take the benefits. Why? Because there’s nothing greater. To me, it’s even better than sex, and I love sex.”
“When I started my career in real estate I had a problem: I had no money to invest in the properties I wanted. But I didn't focus on it and let it stop me. I focused all my attention on buying properties without money.”
“If we could say ‘I’m so unfocused’ rather than ‘I’m so stressed out’ I think we could do a lot more work clearly. The more focused I am on doing things I love, the less stress I experience.”
“Most people are not cut out to deal with the high stress level of being a great success… to thrive under pressure.”
“I knew a man in the real estate business whose name I will not mention… He built buildings like I did, and he always looked down on the bankers. He treated them very, very badly… I had the opposite approach to bankers. I would say “You’re the greatest”, even if I was making a fortune and they weren’t. Why hurt these people?”
“I lost my top 3 executives in a helicopter crash… When something like that happens, you realize how delicate life is…. When I can, I allow returning Iraqi war veterans that are wounded to come to Mara Lago and use my private beach and ocean front.”
“The Formula of Knowledge : The best way to learn is through studying the history of successes and failures in your industry.”
“Now sometimes you may want to give up. It may seem impossible to try again, but that is the most important time, because it’s the time when you begin to learn important information about what you are doing, information you need to succeed.”
“Too many hollow compliments are not okay for kids… Let your children work hard to gain your praise; they will value it more. I always taught my kids that they needed to work hard for everything they ever got in life, and all the luxuries they enjoyed were because of my hard work. I taught them if they want to share in the rewards, they have to share in the work.”
“You will always encounter obstacles; in fact you can count on them.”
“I like to live my life on the cutting edge of progress, not for the money, but for the sheer joy of participation. I would never give that up.”
“Take action… Start right away… You have to go out there and kick ass. That’s all you have to do. Get out there, and go for it.”
“On July 29, 1974, I acquired options to purchase the two waterfront properties from the Penn Central Railroad… for $62 million with no money down - all because I went with my gut and did not quit.”
“You should not be in a business where you need to rely on consultants. Know your business inside and out.”
“Your word is golden… it’s very important.”
“Dive deeply into the data, and then trust your gut.” - Andy Grove
“I could negotiate peace in the Middle East. Very few people could.”
“Use instinct to perfect timing.”
“Believe me, it is not cool to be Donald Trump when you owe billions of dollars.”
“When luck is on your side, it is not the time to be modest or timid. It is the time to go for the biggest success you can possibly achieve.”
“I am no stranger to working hard. I have done it all my life. As a result I have become accustomed to expecting success.”
“The media has distorted reality, so that people who have to struggle or work for long years to be successful are left with a strange feeling that somehow they are being left out. They feel that the world owes them something. But in real life it does not work that way. There are no guarantees that anybody will be rich and successful. Nobody owes you anything. You need to get down to earth, and realize that you have to pave your own way to success by working hard and being diligent. There is no other way.”
“Ignore what you lack. If you dwell on the negative, it’s all over for you. Luck will not have a chance to show up in your life.”
“Some very smart people told me if [The Apprentice] failed, it would be a tremendous blow to my image. I said ‘My image is so freaking bad, what the hell difference does it make?’ I can’t emphasize enough how important it is to take chances on something new... Do not close your mind to new things, thinking you know everything there is to know. The world is rapidly changing… It’s just plain stupid to put on blinders…”
“My positivity has brought me a lot of luck. When I was young I could not sell them on my experience. I sold them on my enthusiasm.”
“Learn how to manage your mind. Do not let a situation lure you into negativity. Every time a negative thought comes to you, zap it. Replace it with a positive thought. That takes energy, but the result will be stamina - positive stamina.”
“If you are tempted to blow off steam, you should put that steam into getting the things that you want.”
“I knew every contractor in New York. I knew every one of them, because I had been screwed by every one of them.”
“In every deal I do, my main job is to be positive, even when everyone else around me is negative and gloomy.”
“The price for this option was $250,000. I did not have $250,000… I drew up the contract, but I did not fork over the $250,000. Instead I had my lawyers argue legal points back and forth while I was busy trying to put the rest of the deal together.”
“When I first moved to Manhattan to do my first deal, many people don’t know I did not have money or employees. When I walked into an office, I acted as if I had an organization - the Trump Organization - behind me. I was on my own, and no longer working for my father. Few people knew that the Trump Organization had no employees except myself, and operated from my studio apartment in Manhattan. I dressed the part of a successful real estate entrepreneur… armed with the determination and enthusiasm of someone who was going to make things happen. Nobody ever questioned if I could do it… nobody had the nerve to question that assumption. From the very start, I was in complete control of every deal, because I commanded everyone’s respect.”
“With every action you take and every task you complete, you are building momentum.”
“…. From the day I graduated from Wharton in 1968, I did well. For 21 years I was doing fantastic. I felt like I had the right to take it easy… the right not to focus. Reality taught me an important lesson. I could not have it both ways. If I wanted to be the greatest… then I needed to focus.”
“My rule is to never believe what anyone says about you, good or bad - especially the media.”
“Worry, fear, and indecision destroy focus. So take charge of your life…The worst hell you will ever face is the hell you create with your own mind. So instead of dwelling on the negative, think of all the things you want. Think of all the good things you’re going to do in life. Keep focused on your goal, and never give up. Besides, bad times bring great opportunities.”
“Never rest, no matter how well you are doing. Your current good times are a result of all the hard work and dedication you have.”
“Always take your work seriously.”
“He or she who focuses the longest wins.”
“Time is on your side. Things do not continue down forever.”
“I was the most undisciplined kid you could ever have imagined. My parents couldn’t handle me, so they sent me to military school at a young age where I learned discipline. Without this training, I never would have become who I am today.”
“Excuses are a symptom of fear.”
“You get paid what you’re worth only when the person you’re dealing with has no other choice… To be super-successful, you have to use leverage to extract top-dollar for what you do… In every successful real estate deal, I’ve had to make my opponent feel the pain of what he would lose if he didn’t do the deal with me, and the pleasure of going forward on the deal and giving me what I want.”
“How big you think determines how big you will become. Everything else is secondary.”
“Tim Allen… says he uses 3 lists to maintain his focus:
1. Greatest goals he wants to achieve in his life
2. Things he needs to do this year in order to reach his life goals
3. Things he needs to do today in order to reach his life goals"
“Big thinkers form positive conclusions about things… Doubt leads directly to failure.”
“Always think of yourself as someone who is important.”
“Remember, the banks need you more than you need them… with $50,000 you can borrow probably $500,000… I’d go in and negotiate like crazy. I wouldn’t spend the whole $50,000 either, by the way.”
“Be in focus, stay in focus - good times or bad, stay focused. Don’t think you’re so hot. Stay focused.”
“The chase and the close are the same.”
“I work on 10 deals at a time.”
“I did a job in Westchester, and I sold the units for $2 million… at the top of the market. Now there are 3 for sale. I’m offering them for $1.2 million. I want to buy them back. Then I’ll sell them in 2 years for a profit. It’s a game. Then you die, and nobody cares. It’s over.”
.