For more than forty years this classic study has challenged and instructed more than 1.5 million readers in reaching the world for Christ. With a foreword by Billy Graham and now repackaged for a new generation of readers, The Master Plan of Evangelism will show every Christian how to minister to the people God brings into their lives.Instead of drawing on the latest popular fad or the newest selling technique, Robert E. Coleman looks to the Bible to find the answer to the question, What was Christ's strategy for evangelism? Through a thorough examination of the gospel accounts, Coleman points out unchanging, simple, yet profound biblical principles of how to emulate Christ to others.
Robert E. Coleman is widely known for his ministry as a disciplemaker and evangelist, and for many years has given leadership to the Billy Graham Center Institute of Evangelism at Wheaton College, along with the International Schools of Evangelism. He is the author of 21 books, including bestseller The Master Plan of Evangelism. Translations of one or more of his books are published in 100 languages. He and his wife, Marietta, reside in Deerfield, Illinois. They have 3 grown children and 7 grandchildren.
By all American standards, Jesus failed as a church planter. One of his most intimate associates betrayed him, he was denied by his most outspoken supporter, and after he died, his former friends went fishing - for fish - not men. Even after Jesus rose from the dead, and appeared to certain people for 40 days, the number of believers was only about 120. What kind of church program was he running anyway?
Just the most effective, globally significant, time splitting, convert-making ministry the world has ever seen. And what is it? The Great Commission.
Dr. Coleman lives the Great Commission lifestyle. And that's what this book is about. It's about what Jesus did and calls every Christian to be a part of. It assumes that Jesus did not live an accidental life; that his life mattered - that he lived intentionally. That the God-man who had infinite resources at His disposal, infinitely wise plans to carry out, and infinite time to accomplish them, chose to limit himself for the purpose of establishing a simple, yet relationally demanding (yes, relationally demanding) pattern for the church to accomplish His mission. With the skill of a surgeon, Dr. Coleman takes us through this wonderful book.
It’s a fantastic book really, much knowledge to be gained on evangelizing. I wish, towards the end that a greater emphasis was placed on the Holy Spirit for the success of evangelism and the growth of the church. The early church didn’t succeed because they implemented certain tactics, they succeeded because the Holy spirit was working in great power through them. We are dealing with souls and regenerating, we would be fools to think anything short of a working of the Spirit can grant us success. (and the book doesn’t deny this of course, it just seems to minimize it perhaps.)
Sometimes a book becomes so popular that its contents become distilled to a few ideas or phrases, and embedded in the common talk of a Christian community such that everyone thinks they understand what it is about even if they have not read it. This book is one of those in my community, as my church used to pass out a copy to each of our college graduates. And I also assumed that I knew what it was about, even though I hadn't read it until today, nine and a half years after graduating from college.
Sometimes when you actually sit down and read a book that has been distilled into the culture in this way, you get the impression that many people who you have heard talk about the book really have only read the first chapter or so, and perhaps extrapolated the rest of the book from that first chapter and the title, and you realize that perhaps you have also been one of those people. The first chapter of this book points out that Jesus, rather than taking a strategy of calling in as many people from the masses as possible, focused the majority of his time teaching and living with a small group of disciples. But whereas Coleman's point is to argue the misguidedness of church programs designed to share the gospel as fast as possible to the neglect of true discipleship, instead Jesus' practice of focusing on a small group of disciples has been taken as some kind of secret to rapid multiplication. The "Master Plan" is taken to have as its goal exponential growth in the church, the equivalent to a secret business technique guaranteed to 10x a startup's revenue, rather than the Master's - Jesus' - plan. The strategy is seen as a secret shortcut to success, while the book is actually about the inevitability of failure if shortcuts in discipleship are taken.
I appreciate Coleman's digging into the discipleship program of Jesus and how it contrasts with a shallow conversionism that focuses on getting people to agree with a few doctrines rather than obeying the commandments of Jesus and being transformed to be like him. He spends many chapters on how important it is that disciples of Jesus not merely become advertisers of the church, but to truly experience the Holy Spirit, to understand Jesus' sacrificial way of life, and to develop a geniune love of people. I do wish he were more explicit on what this implies - that true discipleship is a slow, incremental process achieved through practice and patience on the time scale of a lifetime.
My main criticism of the book, however, is that I think in the end Coleman still puts the cart before the horse. What I mean is that for Coleman, the highest mark of a mature Christian disciple is whether or not she can teach others to be disciples who then make more disciples. However I think this recursive definition - that a disciple is someone who makes more disciples - is at best lacking and at worst borderline nonesense. A person who follows a false Jesus and who teaches others to follow the same may be some kind of a disciple, but he is not a Christian disciple. The defining mark of a Christian disciple is not mere reproduction, but conformity to Christ. "You shall know the tree by their fruit" is not meant to applaud any tree just for having fruit, but a call to discern between good trees and bad trees based on good fruit and bad fruit.
Jesus did not spend time demonstrating sacrifice and love so that his disciples would be amped up to go share the four point gospel that gets you out of hell. Rather he opened the eyes of the disciples to show them that true life is a life of godly love and sacrifice, and sent them out to welcome others into true life. The goal is the life lived being transformed by the Spirit - bearing the fruit of the Spirit, striving to become like Jesus, giving to the needy, loving our enemies, giving thanks to God all things, and yes - inviting others to join this way of Jesus.
A great read on how to be ready for discipleship and how to disciple others through a biblical lense of Jesus. A reminder of who our greatest model for this life is and winning people to the kingdom is.
Robert Coleman writes with great passion about the importance of Evangelism in his very helpful book, The Master Plan of Evangelism. This book is considered by many to be a twentieth century classic of Christian literature. Among its admirers is Billy Graham himself who said, “Few books have had as great an impact on the cause of world evangelization in our generation as The Master Plan of Evangelism.” He is the Professor of Evangelism and Discipleship at Gordon-Conwell Theological Seminary. He also served as dean of the Billy Graham International Schools of Evangelism as well as director of the Billy Graham Center Institute of Evangelism at Wheaton College. In this paper we will give a short summary of this book, evaluate the main thesis and concepts of the book, and critique its overall value to the topic of Evangelism. We will conclude this paper with a brief summary of the issues discussed as well as word on personal application. Summary The Master Plan of Evangelism holds up. It does so because its author consciously makes the effort to avoid the pitfall of trendy techniques and popular methods. Instead he simply looks to the Gospels and asks the question, “How did Jesus evangelize?” From here we see the unpretentious simplicity of Christ-like evangelism, a virtual step-by-step process taken from the pages of Scripture. Coleman’s entire thesis can be wrapped up in this thought: any Christian can be successful in spreading the gospel message if they simply follow the plan exemplified in the life of the Master. This book “does not seek to interpret specific methods of Jesus in personal or mass evangelism. Rather this is a study in principles underlining his ministry – principles that determined his methods.” Though in no way does the author diminish the wonderful mass evangelism efforts of men like Moody, Sunday, or Graham; he does amplify the importance of individual disciple building, small groups, and local congregational evangelistic fervor. Coleman deftly attributes the success of Jesus’ world domination to a strategy that focused on the twelve disciples rather than the vast multitudes. Though the Lord clearly loved the great multitudes He did not give himself utterly over to their whims and desires. Instead He focused His limited time on those who we call disciples. He often departed from the crowd in order to spend more time with the twelve. He focused on men who were willing to learn and concentrated his efforts there. Without neglecting the masses he poured most of His energy into the very few He personally selected. After selecting these men he associated with them continually. They walked with Jesus, lived with Jesus, watched Jesus, and heard Jesus. No official curriculum to study; just a character to follow. As His ministry continued Jesus gave more time to his few disciples, not less. When He would interact with the multitudes the twelve were always on hand, watching and learning. Coleman accurately describes the problem when he states, “most churches insist on brining new members through some kind of confirmation class that usually meets an hour a week for a month or so. But the rest of the time the young convert has no contact with a definite Christian training program.” The Lord’s requirements were high but simple. He required consecration. He would not allow his followers to disobey Him. This was not an easy assignment for Jesus increasingly spoke of the cost of discipleship and the requirements of being a true follower. This is why many walked away unwilling to obey and therefore, unwilling to learn. He did not only demand obedience; He demonstrated it. As He was willing to follow the Father, they should be willing to follow the Son. Likewise, we who desire to lead others to Christ ought be willing to obey our master in all things. If they obeyed Him, Jesus was willing to impart Himself unto them. This impartation would be the key to the successful disciple! From here the disciple simply needed to watch Jesus demonstrate the Christian life. In this way he would learn everything he needed to be a true follower. Once he learned, the disciple would be given responsibility. Jesus was a master of delegation. He assigned real responsibility with genuine accountability. He did not simply let go without proper supervision. So ought we do with our converts today. Lastly, Jesus expected his followers to reproduce themselves. Their training was not to end with them but was to go forward into the world and reach all people. Coleman ends his book with a call to personal application that is truly inspiring. Evaluation
I cannot believe that it has taken me so many years to finally read this book! I’ve been a Christian now for nearly thirty years. I was raised in a pastor’s home around hundreds of Christian resources. I attended a wonderful Bible college and received my Bachelor’s degree in Pastoral Ministries. I went on to earn my Master’s in Bible Exposition. I have pastored for over eleven years and now, finally, I have stumbled across this book. I’m thankful! The Master Plan of Evangelism is a truly remarkable book that has impacted me greatly. Critique of the Author’s Thesis Without question, the author was able to prove his thesis. It is amazing to see him avoid the mistakes of so many who use Jesus as an example of evangelism. Some look at His method with the woman at the well in John 4 and see a method that will work in every situation. Others look at Jesus’ interaction with Nicodemus in John 3 and see an entirely different evangelistic method of Jesus. Again, others look to Jesus’ words to the thief on the cross and want to follow that particular method. Coleman downplays these specific snapshots of the Messiah’s life and instead focuses his attention on the principles underlining his ministry – principles that determined his methods. This is where the book shines. Yes, the reader is convinced, if I follow the Master’s plan for evangelism, I will see many saved. Not only was the author able to prove his thesis he was also able to actively encourage the reader to become active in evangelism. Throughout the reading of this brief work I began to question my own evangelistic practices and was challenged to be more proactive in reaching lost souls for the kingdom of Christ. I believe this proves the books value above everything else for it seems that the author desires more than anything that his readers become more regular in their own evangelistic endeavors. Critique of the Author’s Main Points The main eight points as outlined in this book are both Biblical and brilliant. Even though the reader may be an astute student and long time Christian, he may have missed this clear step-by-step plan of the Master as it unfolds in the gospel narratives. Though I was previously unaware of eight points prior to coming to this book, they became obvious to me as I read through the work for the first time. Of course Jesus began with the selection and then moved into deeper association. But to view this from the perspective that this was planned by Christ to be an example of disciple making to those who followed him and subsequently an example to those who read the gospel accounts is mind bowing and life changing. Yes, I can see now the importance of consecration and the necessary next step of impartation. It makes sense that demonstration would be the next step followed by delegation. Of course Jesus would provide supervision and then require reproduction. What amazes me is that I have been studying the life of Jesus for nearly my whole life and have never seen this clear process. What is more impacting is the way I am beginning to view my own life and ministry. If Christ was actually leaving us an example to follow, which I believe He was, then I must pattern my ministry after His and begin with selection, association, consecration, impartation, demonstration, delegation, supervision, and reproduction. The Strengths of the Book The strengths of this book were in its’ simplicity, authority, and practicality. The book did not take a thousand pages to say what could be said in a hundred. His point is simple and his delivery is clear. The book is also extremely authoritative. I do not mean in tone or delivery but in subject matter. We are simply shown what Jesus did to change the world through investing himself into the lives of twelve men and are told to follow His plan for world evangelism. The authority is found in Christ’s example. I have been practically helped throughout this book because I can see my life and ministry so clearly in its’ pages. Our church has grown to a point that I am unable to minister to each new convert in an intimate way as I had grown accustomed to doing. Therefore, I have watched my personal interaction with people decrease and my time in the study increase. I’ve been convinced that my lasting impact will not be in the large crowds that attend but the few disciples that I am making along the way. The Weaknesses of the Book One of the few weaknesses I see in this book is the unnecessary pendulum swing that may occur as an unintended consequence of certain statements. When Coleman addresses the lack of personal care for individual converts he uses the “weekly confirmation class” as a straw man to prop us and beat. Though his point is valid that new converts ought not solely find their instruction from a four to six week course, it may be taken by some as a reason to do away with such courses all together. I have seen the great danger in this type of extremism. A church decides that they are going to care for each individual convert and “disciple” them individually. In doing so they eliminate the New Member Class and inadvertently lose contact with so many individuals that could have been helped by such a course. The membership class, though an old and broad method, is extremely helpful in this modern area. One method ought not supersede the need for the other. Another weakness of the book can be seen in the forth step of impartation under the heading of The Work of the Holy Spirit. I do not disagree in the slightest that the work of evangelism, moreover the entire work of the ministry, is solely an act of God through man. The determination and work ethic of a particular human will lead to nothing but emptiness, sorrow, and new religious demands. It is only through the Holy Spirit that anything of lasting value will ever be accomplished. However, the reader may be confused when he reads, “It is the Spirit of God who enables one to carry on the redemptive mission of evangelism…By his power the disciples were promised the very ability to do the works of their Lord. In this light, evangelism was not interpreted as a human undertaking, but as a divine project that had been going on from the beginning and would continue until God’s purpose was fulfilled. It was altogether the Spirit’s work. All the disciples were asked to do was to let the Spirit have complete charge of their lives.” Though this concept is deeply rooted in Scripture it’s wording in this section leaves it woefully incomplete. Many have used this same wording to excuse themselves from personal evangelism altogether. It is God’s responsibility after all and we’ve simply been charged to allow the Spirit of God to fill us. Therefore, corporate evangelism is unnecessary because God’s purpose will be fulfilled regardless if we go into the community and advance the kingdom through personal evangelism. I know that this is not Coleman’s intention but it is often an unintended consequence of neglecting to remind the reader of their personal responsibility of fulfilling the great commission. It is not strictly true that, “all the disciples were asked to do was to let the Spirit have complete charge of their lives.” Where they not also told to “go into all the world and preach the Gospel to every creature?” Overall Evaluation of the Book Overall, I must say, this book was a true blessing to my life. It’s simple message and clear outline is one that any Christian would be able to read, follow along, and understand. His wording is eloquent yet simple. His approach is gentle yet firm. His message is inspiring yet approachable. I loved this book because I believed its’ thesis and furthermore believed that I am fully capable, under the influence of the Holy Spirit, to follow the example of the Master in the way He produced disciples for the kingdom of God. Conclusion
It’s all about making disciples. Of this I have been reminded. Too often I have been enamored with the crowds of seekers forgetting that it is the faithful few who deserve most of my attention. Just as Jesus never neglected teaching the crowds I must always dedicate myself to teaching those willing to come and hear. But I must do as Jesus did. I must refocus my energy upon those few who I am able to have the most impact. In doing this I will be following the example of the Master and multiplying my ministry into the next generation.
This book answers the question... it tells us how Jesus evangelized, how he trained his disciples, and what he expected them to do after his departure. It takes us step-by step through the process, from the selection of disciples, to the final chapter telling of their work of reproducing his work (and how we can do the same).
I've got several other books on evangelizing but this is the classic telling what we really need to know: what do the four Gospels suggest would be the best procedure for effective evangelical efforts? The chapters in this book are titled: Selection, Association, Consecration, Impartation, Demonstration, Delegation, Supervision, and Reproduction. That's a hint. If you want to know the full story, you can read the book. I'm glad I did.
I read this book with my women's Christian fellowship group this past winter. We just finished reading the epilogue today. I learned a lot and can recommend this book.
Coleman unpacks a powerful treatise on the missions strategy of Jesus as seen in the gospels. Rather than resorting to mass evangelism strategies (primarily), Jesus was concerned in the discipleship of 12 specially selected men. Coleman basically implies the best evangelism strategy for the church today is the slow, time-absorbing, Christ-exemplifying means of personal discipleship. Disciples of Jesus making disciples of Jesus.
A profoundly helpful book for the church that has resorted to program-driven means and methods for quick results and surface professions for Christ.
Very short but dense book about evangelism except it's really more about discipleship. I read most of this in one sitting, so I'm not sure how much of it I really retained but overall the focus was on devoting time to specifically train a few people to follow Christ and raise them up to also lead others. This comes from how Jesus focused his limited time on earth with 12 disciples, although he still taught and cared for the masses. But the 12 are the men who went and built the church which is God's plan to reach the world. Would definitely recommend this book!
A really practical book that changed my perspective on discipleship! I read and discussed this book in a group, which is probably the best way to read this book.
This book calls readers to go and participate in discipleship in the same manner Jesus did: people focused, relying on the Master and not our own power. Prioritize people, demonstrate the Way, call them higher, care for their needs, send them out to reproduce.
Worth reading! I believe this plan for evangelizing is God’s heart to reach the world.
I really enjoyed this book! Easy read, but I learned a lot!this book gives a lot of practicals which I love! I find books like this much more beneficial when it says how the wisdom found can be put practice. A quote I LOVED: “We are not living primarily for the present. Our satisfaction is in knowing that in generations to come our witness for Christ will still be bearing fruit through them in an ever-widening cycle of reproduction to the ends of the earth and into the end of time.”
The majority of Christians have functionally abandoned evangelism in practice. The example of Jesus has been replaced with American ingenuity and a consumeristic mindset. This book recovers the truth that evangelism is not optional for the genuine disciple of Jesus, but is in fact essential to the definition of a “disciple of Jesus”.
Wow what insightful and wonderful wisdom in this book. Yet, he shows so well that all this wisdom is drawn from the source, right from Jesus's Ministry and teaching.
All to say: I really liked it! I would happily recommend and I imagine a lovely book to talk about with people in a more church leadership/planting vocation or life.
This book was so encouraging in the way it simply laid out Jesus' life as the model for us to follow in making disciples. It is full of scripture and communicates the commission we're called to frankly and graciously at the same time. I'm going to keep this book close by as I keep walking with those that I'm leading-the truths and examples to follow in this book are priceless!
I think a more adequate title for this book would be “The Masterplan for Discipleship,” as it talks almost exclusively about Jesus’ methods for making disciples.
I thought this Dr. Coleman does a great job of describing Jesus disciple making methods. This was especially cool to me as it really seemed to reveal a lot about the character of Jesus. That was my favorite part of this book.
I did not really like how little Coleman focused on the grace and love of God. That, to me, is the cornerstone of evangelism and disciple making. If we do not understand how much God loves us and why Jesus lived a perfect life to die on a cross, then why on earth will we want to make disciples?
Easy, short, read though. Highly recommend reading while reading through a gospel.
“This means that the Great Commission is not merely to go to the ends of the earth preaching the gospel (Mark 16:15), nor to baptize a lot of converts into the name of the triune God, nor to teach them the precepts of Christ, but to “make disciples”—to build people like themselves who were so constrained by the commission of Christ that they not only followed his way but led other to as well.”
This is not a book about evangelism per say, but about Jesus’ method of discipleship: selection, association, consecration, importation, demonstration, delegation, supervision, and reproduction. Such a quick read about how Jesus pursued discipleship with the 12.
This book is not just about evangelism, it's about discipleship. Specifically, the way in which Jesus discipled. I have read it multiple times over the past 13 years and each time God's used it to shape me in new way. It's a timeless Christian classic.
Coleman beautifully and simply sums up Jesus' strategy for disciple making, which stands as an indictment of the majority of modern methods flowing out of the American church.
Programs don't make disciples. People make disciples; not just via content and proclamation, but through life together and patience, grace, and truth over the long haul.
“The multitudes cannot know the gospel unless they have a living witness.”
Coleman's descriptions of how Jesus made disciples are simple yet profound. His prescriptions are occasionally reductionistic, but I wholeheartedly agree that the few must be trained so that the many can be reached.
Practical and heart engaging and made me ever more committed and convicted to making disciples.
“This is the new evangelism we need. It is not better methods, but better men and women who know their Redeemer from personal experience—men and women who see his vision and feel his passion for the world—men and women who are willing to be nothing so that he might be everything—men and women who want only for Christ to produce his life in and through them according to his own good pleasure. This finally is the way the Master planned for his objective to be realized on the earth, and where it is carried through his strategy, the gates of hell cannot prevail against the evangelization of the world.”
Can’t believe I waited this long to read this book. I would recommend it to any follower of Christ
There are no short cuts to God’s plan for the world. Making disciples is hard, but it’s the way we change the world
We could spend all our time putting together great events and conferences (which are amazing), but this is simply trellis work. The vine work is the time spent day in and day out in the trenches speaking truth into people. Without this nothing else matters
I think often the American church likes to discuss doctrine and theology (which is all great too!) but, it too often stops there. Nothing is put into action
It’s time to stop simply making christians better christians inside the walls of the church. Let’s get in the trenches and make disciples. It’s the way we change the world
These things I’m speaking to myself as well. I always need reminding of this, great book!
“The world doesn’t need better methods, but better men and women. Evangelism isn’t done by something, but by someone”
If you want to practically see how Jesus made disciples and how we should, definitely give this a read
A wonderful dispelling of my mistaken but long-held belief that the highest form of evangelism looks more like a Billy Graham revival than a personal conversation. Ironically, the author even quotes Rev. Graham as disagreeing with this idea. Instead, the author expounds on Jesus' deliberate and concentrated investment in just a small group of people as his method for propagating the gospel message to the world. Short and worth the read for anyone looking to put the great commission into regular practice.
Jesus cared deeply about and emphasized close personal discipleship with his closest guys and we should too...? BIG, if true!
No really. This is an excellent little book on the importance of discipleship to Jesus and how that should, in turn, inform the way we define and live out our faith. Imminently readable, well organized, and simple to understand, Coleman does a great job of clearly backing up his bold claims with scriptural text and the words of Jesus.
I had to read it for my EQUIP class and would highly recommend this one. Maybe I just haven't had an assigned book recently but it didn't feel like required reading.
Such a good reminder of the call upon our evangelism in all capacities. We must be intentional in making disciples - finding those who are set apart from the world and are on fire for the Lord and his command of the Great Commission. I really valued the emphasis of quality over quantity of disciples and the deep sacrificial love we must have for the Lord and for others to commit to a life served for Christ.
This book was really great! It puts into perspective how Jesus invested in the multitudes by investing in His 12 disciples. I think a quote from the book sums it up well, “The world is desperately seeking someone to follow. That they will follow someone is certain, but will that person be one who knows the way of Christ, or will he or she be one like themselves, leading them on only into greater darkness? This is the decisive question of our plan of life. The relevance of all that we do waits on its verdict, and in turn, the destiny of the multitudes hangs in the balance.”
I loved the messages in this book. We need to evangelize and disciple the way Jesus did.
The church should focus less on the wide approach, and focus on going deeper. We have great structure for outreach, but can fall short when it comes to developing holy and obedient disciples.
Reading this helped me feel relieved of the pressure to evangelize to every single person I see, but at the same time reminded me of the importance of holiness in my life and the lives of those I influence.
Simple, practical, challenging. How did Jesus make, train, equip, and send out his disciples? Wouldn’t it be kind of dumb to not follow his methods? He probably knew what He was doing. Maybe even intentionally set an example for us to follow.
Short and to the point, but the principles are profound, biblical, and practical. Great book on discipleship and Jesus’s methods of approaching this task.