The must-read summary of Al Ries and Jack Trout's "The 22 Immutable Laws of Marketing".This complete summary of the ideas from Al Ries and Jack Trout's book "The 22 Immuable Laws of Marketing" shows that there is a widely-held assumption that marketing is a field in which anyone can succeed, with enough enthusiasm. This summary shows that marketing has rules of success, just like any other profession. It highlights the 22 laws of marketing and explains why failure will ensue, should you break them. Added-value of this • Save time• Understand the key concepts • Expand your knowledge of marketingTo learn more, read "The 22 Immuable Laws of Marketing" and discover the truth about marketing!
نصائح حلوة بمجال البزنس وبشكل مركز بالماركيتينغ, وأغلب النصائح حول فكرة عدم المنافسة بشيء موجود بل اكتشاف ثغرة بالسوق لتشبعها بفكرتك بطريقة ذكية. كتاب خفيف وفيه فائدة
It helps me consider many things about sales, marketing and branding but did not meet my ultimate expectations. The one I got from the bookstore was the old version (is there a new one?). The examples given are from the market scene of the 1990's and below...Too many developments have happened already in the millennium age, particularly in the internet and SNS world...