By far the worst book I have read in a long time. What is this book about? It's a bundle of paragraphs based on books in the usual suspects list: Kahneman, Cialdini, ... The author also refers to "an article I've read on newsmonkey.be" and "some documentary". The content is very entry-level: Pavlov, mirror neurons, Milgram, etc. I couldn't figure out the structure of the book either. Who I would recommend this to? No one.