Think Bigger: Developing a Successful Big Data Strategy for Your Business

by Dr Mark van Rijmenam, CSP

Every day, an increasing amount of our movements, transactions, and choices are becoming digitized and stored up into what has become known as “big data”--revolutionizing the way we do business today. And it’s all there for your company to strategically utilize for giant profits! But where to begin?Think Bigger provides a roadmap for organizations looking to develop a profitable big data strategy. Sharing best practices from companies that have implemented a big data strategy including Walmart, InterContinental Hotel Group, Walt Disney, and Shell, this must-have resource for any business not wanting to fall far behind the competition covers the most important big data trends affecting organizations, as well as crucial types of analyses. Big data is changing the way businesses--and even governments--are operated and managed. And now, you too can revolutionize your business by learning how to properly employ the vast amount of digitalized information that is already available to you.

Genres: Business, Nonfiction

288 pages, Hardcover

First published April 1, 2014

About the author

Dr. Mark van Rijmenam is a strategic futurist and award-winning keynote speaker, known for living at the sharp edge of tomorrow. He is globally ranked as the #1 futurist and Salesforce recognized him as a leading voice in AI (one of 16 globally) As a Certified Speaking Professional, Global Speaking Fellow, and 6-time author, he has captivated audiences in over 30 countries, blending academic rigor with cutting-edge innovation.

Formerly describing himself as an Optimistic Dystopian, Dr. van Rijmenam has evolved into an Architect of Tomorrow—equipping Fortune 500 companies, governments, and changemakers to navigate the complexities of emerging technologies with vision, resilience, and purpose.

His latest book is Now What? How to Ride the Tsunami of Change, is unlike any business book. It doesn't just explain the future; it lets you experience it with a sci-fi story from 2051 woven throughout, 280-character TidalShots you can share instantly, and—here's the game-changer—a 24/7 AI digital twin that coaches you through exponential change. He is the founder of Futurwise, which helps you cut through the noise to obtain more wisdom on fast-changing topics using hyper-personalized insights from trusted sources.

Reviews

[Navid · Rating 3 out of 5]

A good introduction to the whole concept of big data.

[Miguel Torres · Rating 5 out of 5]

It’s great because it drives you trough a lot of concepts and you can understand it because he explains very well

[Neha Shaah · Rating 4 out of 5]

has great example how big data is applied in various industries currently in Ch7

[Ty · Rating 4 out of 5]

Great starter book about Big Data.