Grits, Guts, and Genius: True Tales of MegaSuccess: Who Made Them Happen and How They Did It

by John Hillkirk, Gary Jacobson

Uncovers the secrets behind the success of such products as the Batman movie, Corona beer, Motorola televisions, and others

283 pages, Paperback

First published October 22, 1990

Reviews

[Kurt · Rating 3 out of 5]

Recounts stories of interesting business successes. Inspired me to think outside the box, take risks, be smart and objective about new business projects. An easy and enjoyable read with some substance to it.

[Paul · Rating 3 out of 5]

This book is a wonderful collection of success stories about people/firms that used one or multiple exampled methods for achieving a set goal. the only downside to this book is the examples used are dated, which does affect the storytelling somewhat.