A step-by-step system for seven-figure success. As an educator turned network marketing rock star, Sarah Robbins has a passion for sharing the system she used to achieve seven-figure success. In facet, she's shared that same system with her team, helping many achieve six-or-seven-figure success! ROCK Your Marketing Business will help you discover how to promote products, power prospect, present your opportunity, product or service, powerfully "close", power start your new distributor & duplicate, plus much, much more. Sarah wants you to rock your network marketing business and live a life you love through this powerful profession. Rock on, rock stars!
This was a wonderful book if you are involved or interested in the network marketing industry. I could relate to Sarah Robbins being a shy teacher and having a hard time with the business in the beginning. I could relate to her analogy of this business being at the bottom of a mountain, its all uphill in the beginning but once you hit the crest you gain momentum and you start rolling downhill. I also liked when she said never give up early but keep going. I've given this book to several of my teammates. I really enjoyed this book and recommend it to anyone involved, interested or skeptical of network marketing.
NOT ON THE LEVEL: Sarah Robbin’s ‘Rock Your Network Marketing Business’
“I could never sell enough products on my own to earn a seven figure residual income – I don’t know that many people to sell to!”
I’m pretty unfamiliar with the world of multi-level marketing but the title of this book promised, and delivered, a kind of insight into the psychology of the people who get caught up in such enterprises so I decided to put it into my review queue. In fact, I was kind of hoping to write about it more sympathetically then I will since the type of social satire that likes to wallop easy targets isn’t all that amusing to me, or challenging for that matter. If you’re criticizing something and you focus only on its weakest traits then your motives are obviously disingenuous and what you’re concerned with is less the truth and more self-gratification. To give a personal example here: my own convictions are resolutely anti-capitalist but if I were to launch my criticisms at the least articulate advocates of capitalism rather than the more capable ones, said criticisms would amount to nothing but a self-indulgent spectacle and sideshow. So, I am going to criticize this book quite severely but I’ll try to avoid any gloating rhetoric or point-scoring off trivialities.
After some mostly innocuous acknowledgements, although even in this there’s already a few suspect turns of phrase on display, the book offers up a table of contents with ten chapters in it. These are:
Chapter 1: Demystifying the Big Build Chapter 2: The Power of Our Profession Chapter 3: Preparation: Think Like a CEO! Chapter 4: Promoting Products Chapter 5: Power Prospecting Chapter 6: Power Presenting Chapter 7: Power Close Chapter 8: Power-Start: Effective Enrolment and Duplication Chapter 9: Preparing Yourself to Lead Chapter 10: Power of Belief
Again, reading this book without any prior experience with network marketing or multi-level marketing, those titles didn’t stand out as any different than typical corporate jargon. Whereas the latter tends to simply disguise the poverty of its banalities though, the titles here go further. A more honest version would be:
Chapter 1: Big on Promises, Short on Details Chapter 2: Vague Anecdotes About Missed Opportunity Chapter 3: Lots of Positive Thinking but No Specifics Chapter 4: Monetizing Your Personal Relationships Chapter 5: Target Everyone You Can Chapter 6: Bypassing Skepticism with Simple Psychology Chapter 7: The Subtle Art of Pressuring Others Chapter 8: Your Whole Life is Marketing Now Chapter 9: Entrepreneurial Basics Chapter 10: Whatever You Do, Don’t Quit
Being that I expected platitudes, I won’t waste any time complaining about all the platitudes here. No, the biggest surprise, and this highlights my own naiveté, was how evasive and cagey the whole book is. Case in point: despite bragging about making her money from a “top selling clinical brand in high-end department stores” and emphasizing how important it is to constantly advocate for whatever goods or services your marketing business is built on, not once in this book does the author specify what brand she sells or even name of the company she works for. Which quite obviously erases the author’s credibility. All real marketing is built on brand and service awareness, so anyone who really was earning a “seven figure residual income” off a specific product, as she constantly reminds us, obviously wouldn’t hide what that was. So what’s the big secret?
Speculating here, it seems to me that either the product in question has a toxic reputation she wants to hide or this is part of her sales tactics in trying to create curiosity around something that has no pre-existing demand or interest. In any case, the tendency to equivocate is a sure sign of some level of fraud; even if it doesn’t meet the legal threshold of criminal activity. To indulge in another round of guessing I’d wager that the mystery goods in question are a thing manufactured as cheaply as possible to simply have something tangible to sell; that way, the minimal requirement needed to not be a pyramid scheme is met and an air of respectability can be maintained to provide cover to the real profit model; the business of convincing people to become distributors themselves. In the lingo used here, these are called the “downline” people. The one’s higher up in the hierarchy meanwhile are the “upline” people and these are drawing a residual income from those they recruit into the organization.
While the book does recommend avoiding certain transparently predatory actions, things that would be perceived as blatant scams, it nevertheless outlines a plan to “success” that betrays its underlying immorality in various ways. From the slather of euphemistic marketing lingo in phrases like “project educator” and “power prospecting”, to the unclarified but obviously pressuring and coercive matter of “autoships” (Automatic shipments of the product regardless of whether the subordinate distributors in the marketing network, the downlines, have even got through their already purchased stock) the whole book is steeped in the enterprise of taking advantage of other people’s desperation and gullibility to make them into revenue streams for oneself. Basically, what’s offered is the invitation for the new member to be exploited in exchange for a system that allows them to “potentially” exploit others. Essentially, the profit that’s promised here depends on the depths of one’s willingness to prey on others.
And obviously, if you’re not particularly moral, that won’t be objectionable in and of itself. But if you examine what the author is saying with any kind of critical eye, the claims regarding her own personal wealth quickly become suspicious. The few instances of math that are provided to the reader specifically don’t add up. On the one hand, she says she now makes a six-figure monthly income; on the other hand she says that a mere three people in her organization account for a good majority of said income. So consider that doubtfully now. If a “good majority” is at least two thirds then she’s claiming that she gets roughly sixty six thousand dollars a month out of three earners. And if these three people are themselves making a profit, what sort of mark up do they need on their products and how much volume do they need to sell to make, for at least one of them, a minimum of twenty thousand a month? That’s cocaine level money coming from what’s presumably not a cocaine operation. So the logical conclusion is that part of the author’s business model depends on exaggerating her lifestyle in order to seduce people into buying in to her multi-level marketing operation. Because if there’s any real profit to be had, it would seem to be coming out of the people lower down in the hierarchy who toil for those above them without significant compensation.
Returning to the prevailing secrecy and vagueness throughout the book: while it’s easy to characterize this as simply a tactic to confuse others, I’d suggest that this probably is just as much a means for self-delusion. Because most people don’t want to consider themselves parasites although, despite the protestations you would expect from an author who repeatedly emphasizes how much her business is a mutually rewarding opportunity for all involved, everything here points in the opposite direction. The limits of profitability for a network marketing arrangement are quite obvious given even the little amount of its real nature shared in the course of this book; being that each member of said organizations is buying their sales products up front and then having to constantly create sales from scratch until they find others willing to pay a higher price point to them to make them profit, it’s clear that the limits of positive revenue will soon be reached in only a few tiers. It’s like the reverse of the famous grain of rice fable: doubling the number of grains of rice on chessboard tiles, the exponential growth of these quickly produces an enormous sum. Conversely, in the world of network marketing, the halving by tiers or similar diminishment of returns for each level of the organization means that these can only sustain significant profit for those at the very top of a quite large network. Once you go down a few levels, the profits will rapidly become negligible. And the fact that Robbins’ is so scarce on the details of her business all but confirms this; of course I’m sure others have observed this long before me in multi-level marketing more generally. I make no claim to novelty here.
Now, if only to show that I can be fair even towards a book that I consider immoral in its basic intentions, I should say that not every claim in the book is not completely false. Chapter 9 for example offers five pages worth of simple entrepreneurial principles that you could apply in various endeavors and would probably be useful to most people (Except the tenth one) Elsewhere too there is practical information, like the script for the three-way recruitment call, but this is tainted by the fact that it’s clearly a manipulative and pressured approach to persuading people. So overall, despite the ebullient tone and friendly words, this is an unethical book. And unless you’re a particularly callous individual willing to live your life by scams and smiles, you definitely won’t get much out of it. Except maybe insight into a culture that seems endemic now to our own age. This is basically the Wall Street mentality without the Wall Street skill sets; a minor league of capitalism.
As you may or may not know, I’m a Beachbody coach, which is a network marketing business, so my upline coach recommended reading Rock Your Network Marketing Business to help teach and inspire me.
It was a decent read. She definitely has some good ideas, though some of them don’t work as well in all network marketing businesses. However, reading it really gave me some confidence and insight into working a network marketing business.
My biggest complaint, though, is that I did find it to be a bit repetitive, and sometimes her examples were a little too vague for me. I guess I’m going to have to just do a bit of trial and error.
I don’t really have a ton to say about this book because it was short and really only applicable if you’re interested in network marketing. But I thought it was a good read.
This book is so great! ESPECIALLY if you are starting your own network marketing business. IF you're new, or even if you aren't, this is a MUST READ if you want to create a business that is rockin' and successfully duplicable. And there is so much info in here that is helpful for more than JUST network marketing, some of this stuff is just great tips for life in general! Now there were moments where it was repetitive; I thought I was having deja vu because I was underlining word-for-word something I KNEW I had already underlined. Overall though, check it out, you will not be disappointed.
Some of her sale tactics were creepy. I'm expanding my business in your area. I'm expanding my business to your town your market. Okay no you're expanding to anybody that will take on the business opportunity. Oh your kids are cute. I'm sorry I'm not going to say that to someone who I don't think their kids are cute. Not even for a sale. Also she says make a list of everyone you know! This is so NETWORK MARKETING LINGO. Be real open and honest, don't spam everyone you know.
This book was pretty standard fare for the field, but I appreciated the simplicity of her advice and wisdom. This is a great book for beginners for sure, though I found myself waiting to hear something new that I haven't yet heard after 5 years in this business. But the basics are always good to brush up on, so in that regard, it was great.
It's a very inspiring book to learn golden nuggets that will make you successful if we take notes and act on what is learned through this book. Sarah is the mentor we all need when we do not have support from a leader because she shares here that you can become that leader you're looking for.
This book was recommended by my coach. It took me awhile to read, probably because I wasn't too interested at first. It did have a lot of useful info for people starting a networking and/or marketing business.
Easy to read and full of practical advice on how to get started in network marketing or how to improve, as well as how to lead a team. Recommended for anyone who wants to make network marketing more than just a hobby.
Marketing recipes from scratch just like your momma would use but she never wrote them down and they get lost in time but the author here gives you everything you need from start to finish. Ready, Set, Go.
When I first picked up this book I was in a rough spot with my company and wanted to quit, but this really have me the push I needed, it broke down exactly how the game goes and what to expect. Loved it
Sarah Robbins in my opinion is the darling of the industry! As a 30 plus yr. Veteran , I did not personally glean much from it, however, I suggest it for all those new to network marketing on my team.
New to network marketing & this book has all the basics to get you going & keep you motivated. All it takes is time & effort! Will definitely keep dipping back into this book when I want to give up!
10 years ago this book was a game changer for my NWM business - the info is still great and most of it still stands but at this point in time it has become a bit dated as the NWM industry is always changing
Very fast read, very basic, and great for someone with absolutely no experience in the industry. However, even with just some experience, this book won't have much to offer last bare basics.