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Fitness Marketing: A Guide to Marketing Your Fitness Business
Want to develop a fitness marketing plan that costs absolutely nothing to employ? Want to find out more about referral strategies, deal of the day sites, and done-for-you marketing tactics? Want to double, triple, or quadruple your fitness business? Fitness A Guide to Marketing Your Fitness Business offers surprisingly simple solutions to these problems. Pat Rigsby shares his years of expertise in the fitness industry as co-owner of Fitness Consulting Group, the premier resource for fitness business information in the nation. This fitness marketing resource is a must-read for any coach or trainer looking to grow his or her fitness business.
100 pages, Kindle Edition
First published April 3, 2012
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13 people want to read
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Displaying 1 of 1 review
January 13, 2015
Too general and too "salesy"
If all it took to get and keep fitness clients was a great headline, some local business connections, and an email list, fitpros (fitness professionals) would not be struggling! This book assumes that sales help is all people need.
As a fitpro myself I can tell you that most personal trainers have a tough time marketing because they do not really know what they are selling. They haven't spent time to think about why they do what they do and why they are better at it than the guys down the road (or on the other side of the room).
This book sounds like a series of blog posts, and several of them end with a pitch and a link for more downloads and information from the author. Seems spammy and overkill in an 88 page book to see the "ad" at least 4 or 5 times.
If all it took to get and keep fitness clients was a great headline, some local business connections, and an email list, fitpros (fitness professionals) would not be struggling! This book assumes that sales help is all people need.
As a fitpro myself I can tell you that most personal trainers have a tough time marketing because they do not really know what they are selling. They haven't spent time to think about why they do what they do and why they are better at it than the guys down the road (or on the other side of the room).
This book sounds like a series of blog posts, and several of them end with a pitch and a link for more downloads and information from the author. Seems spammy and overkill in an 88 page book to see the "ad" at least 4 or 5 times.
Displaying 1 of 1 review