Writing Riches: Learn How to Boost Profits, Drive Sales and Master Your Financial Destiny With Results-Based Web Copy

by Ray Edwards

If you aren't yet making six-figures in your entrepreneurial business? if your solo professional practice isn't providing you with the freedom (and profits) you dreamed of... and if you want to finally turn it all around... then here's good "Writing Riches" shows you why... and what you can do about it. "Writing Riches" is right for you You want to tap the profit-pulling power of compelling copy--and watch your products or services FLY off the shelf at blinding speeds! You want to know how changing just a few words on your website can double or even quadruple your sales--overnight! You already know the magic profit power of killer copy--but don't want to shell out $30,000? (or more) every time you need sales copy written. You're an entrepreneur or solo professional and want to write your own copy to get your web profit stream started. You want to train your on-staff copywriter in the secrets of proven direct-response copywriting that gets results. You plan to hire outside pro copywriters, and want to know the "inner secrets" of their craft--so you can know for sure if you're getting the real deal (and avoid getting ripped off!). You're a freelance copywriter who wants to learn dozens of new response-boosting tricks, the latest "Web 2.0" copy techniques, and how to attract higher-paying clients by the dozen.

Genres: Writing, Business

184 pages, Kindle Edition

First published November 2, 2010

Reviews

[Margarit (Mark) Ralev · Rating 4 out of 5]

Useful, but don't expect too much.
Especially if you've already invested some time how to write better or if you are dealing with online marketing.

[Seemy · Rating 3 out of 5]

Although some of the content is a bit dated considering the time I am reviewing the book Vs the time it was originally published - the content certainly was good for its time and still applicable today - as good copywriting principles always stand the test of time - which this book certainly contains so definitely a worthy read for any copywriter and online marketer

To Our Continued Success!
Seemy
Waseem.tv/Blog

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[Todd Landrum · Rating 4 out of 5]

I nearly quit on the grandiose beginnings of this book ("you have to promise not to use what I'll teach you for evil" and the usual subtext of books like this "I'm going to make you rich" are a bit more over than others).

Some of the talk at the beginning of the book about giant sales letters seemed a bit dated, but I realized that the current fad of 3-part videos are really just giant sales letters in a different form.

If you scrub those parts away, I found this to be a pretty solid reference book that I could probably use on my shelf. Having a little trouble writing a headline? Go to the headline chapter which is full of good examples and ideas to get you past a block. Getting ready to run a Facebook ad? Go through the checkpoints on what to do with a PPC ad to make sure you're not missing anything.

[Beth Sanders · Rating 2 out of 5]

I haven't finished this book yet - not sure if I will. For the most part, I found it uninspiring.

The exception is the chapter on headlines, which is instructive and practical.

Less instructive is the chapter on email; the writer is a proponent of the long-form text-only marketing email, which I cannot abide. I hate getting these, I don't read them, and I cannot understand the fascination with multiple text paragraphs in my inbox.

[Joseph · Rating 3 out of 5]

I can't imagine myself using his style. I could see it being necessary for advertising, but I'm in sales. I'm in it for the long run and I don't see how his style would build long term relationships.

I will use some stuff from his book, but not much.

[Jayelle · Rating 3 out of 5]

Interested in Copy Writing 101? Pick this up.

[Stan Skrabut · Rating 5 out of 5]

I am not sure how I came upon the book Writing Riches: Learn How to Boost Profits, Drive Sales and Master Your Financial Destiny With Results-Based Web Copy by Ray Edwards. I'm not sure if I had it before his book Writing Copy That Sells or not. But I decided that it was now time to read this book simply because Edwards had written it. Edwards provides excellent guidance on how to write copy. Read more