The focus of The Operator--Learn How To Become A Rockstar In The Homebuilding Industry, is on those that are currently in entry, mid level or even senior management but are driven to learn more about the business and climb higher –whether at the division, regional, or national level or all the way to the C-Suite. I teach the importance of zooming out and thinking organizationally; building a killer team (and then finding a way to retain them); employing competitive and SWOT analysis to make smarter strategic decisions; overcoming the inevitable mis-steps and blunders; understanding financial statements and how to run the business by the numbers; thoughtful underwriting of new land opportunities; and what real leadership looks like beyond the mindless platitudes common in business books today. If you're inquisitive, coachable, want to learn more about building, managing and leading high powered teams, or simply want to accelerate your career trajectory, this book is tailor made for you.
Rob provides a general overview of the main functional areas a manager needs to understand to be successful in the homebuilding industry. While there are some interesting tidbits, there wasn't any big reveal here. Most of the information provided is fairly straightforward business advice, albeit tailored for homebuilding.
It's not a bad book, but I found the use of re-quoting lines over multiple pages to be tedious, and I'm not sure if the author thought the reader couldn't understand the important points without being shouted at, they expected them to only read the big items and not the book, or they were just trying to add pages.
There was an odd chapter discussing religion and diversity in the workplace. While I understand mentioning DEI initiatives and how to handle them as a manager, this chapter came across as if everyone reading this was a white, Christian male like him. Not exactly a DEI-friendly mentality, eh?
If you don't come from a business background and want to get a start in homebuilding, this seems like a decent quick read. Just be wary of taking advice verbatim about workplace culture, work mentality, and manager relations from this book. Make your own decisions that leverage your own strengths, rather than trying to change yourself to be the author's style of "winner".