Real: A Path to Passion, Purpose and Profits in Real Estate

by Dave Crumby, Lani Rosales, Martin Streicher

Not your ordinary book on Real Estate. It's a book about Life, People, Health, Rejuvenation and Habits. Contributions by Real Estate's Most Influential Leaders:
Spencer Rascoff - CEO, Zillow
Pete Flint - CEO, Trulia
Sherry Chris - CEO, Better Homes & Gardens
Krisstina Wise - CEO, Good Life
Marc Davison - Partner, 1000watt
Dave Crumby - CEO, realvolve
Austin Allison - CEO, dotloop
Lisa Archer - Co-founder, Geeky Girls
Matt Beall - Broker, Hawaii Life Real Estate
Vanessa Bergmark - Partner, Red Oak Realty
Kim Colaprete - Founder, Team Diva
Nobu Hata - NAR Director
Dottie Herman - CEO, Douglas Elliman Real Estate
Tina Mak - Broker, Coldwell Banker
Michael McClure - CEO, VerifiedAgent.com
Kelly Mitchell - Founder, Agent Caffeine
Tara-Nicholle Nelson - Founder, REThink
Marc Siden - CEO, Onboard Informatics
Kendyl Young - Owner, Diggs

Foreword by: Michele Serro - Founder, Doorsteps
Artwork by: Joey Roth

Most Real Estate Books fall short. REAL goes beyond mere tactics and strategies to focus on the core of what really matters - You. With featured stories from Real Estate's Thought Leaders including Marc Davison, Spencer Rascoff, Sherry Chris, Krisstina Wise and many more. If building a real estate business that lasts is important to you - this is a book you surely won't want to miss!

Build to Last

What stalls most agents from building sustainable businesses is the misconception that getting from point A to objective B will require more energy, skill, and time than we have. So we revert to short-cuts. But the truth is big problems are rarely solved with big solutions, but by a sequence of small solutions, sometimes over weeks, months, years, and sometimes over decades.

It's About YOU

A minimalist approach to marketing
How to serve from the inside out
Why Habits are more vital than goals
How to cycle your energy and interest
Why Authenticity matters more than Salesmanship
Chase the Passion - Not the Money
Why People - are your REAL portfolio
Truth about Happiness and Money
Health - Building a Sustainable You
Practice - You are what you do
Why Real Estate Craftsman will take over

Genres: Business

272 pages, Paperback

First published November 11, 2013

Reviews

[Chris Harrison · Rating 4 out of 5]

Easy read. On point comments and good awareness for new agents or mid career agents that want to stay on track.

[Michael Pichan · Rating 5 out of 5]

I liked the format and there was some practical ideas that I have found useful.

[Raul Rodriguez · Rating 5 out of 5]

Stays true to its title. Great quick read. I finished it in a few hours and it's jam packed full of amazing stuff. All applicable. Great format. There's one chapter on health that I wasn't a big fan of but I can't say it didn't belong. Health is wealth. And it even came with a disclaimer saying the chapter isn't for everyone. Absolutely amazing Read for anyone on any path in life, real estate or not. Book 2 I plan on passing along to my children

I got it for free of amazon for kindle. I just ordered a physical copy to keep on my bookshelf. It's that good.

[Meredith · Rating 2 out of 5]

I had such high hopes for this book. Unfortunately, it did not live up to my expectations. The author and his contributors were frequently self-serving, hocking their own products and listing their personal accomplishments, rather than imparting useful advice. The (inexplicable) chapter on health took unnecessary digs at vegetarians/vegans and dermatologists. Lastly, there were numerous typos and grammatical errors that interrupted the flow of the book. Very disappointed.

[Tim Kindem · Rating 4 out of 5]

An extremely grounded book on how to run a real estate business while still having a soul.

[EVIE JOHNS · Rating 5 out of 5]

Great information

Gives good advice on real estate and life for those new to the industry or have been in it forever

[Walter Weston · Rating 4 out of 5]

Good book on Real estate. Mainly targeted towards agents.