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The Ultimate Guide to Mobile Marketing with QR Codes (Part 1 of 2) (The Ultimate Guide to Mobile Marketing with QR Codes
Forget the Dummies!
This is the "Genius Guide" to Marketing with Mobile Tagging, using QR Codes, Microsoft Tags, and other popular Mobile Tagging technologies; an all-in-one, complete guide for all your Mobile Marketing needs.
Rock-solid, research-based facts from the heavy hitters in the industry.
Direct advice and anecdotes from professional marketers who have employed tens of thousands of QR Codes in various marketing campaigns.
A thorough review of the best resources out there for generating your QR Codes.
Original, never-before-published "Best Practices" for implementing QR Codes and getting the best results.
A "Hall of Shame" of simply bad implementations -- even by Fortune 500 companies -- and how to avoid them.
What Sets This Book
Mobile Marketing isn't rocket science, but it does take care. A professional guide to all aspects of using QR Codes. "Ultimate" means ULTIMATE. This Manual
Step-by-step Checklists, tips, tricks and how-to information for creating your own QR Codes, customizing them, tracking and quantifying their use and the response of your customers, using them to best effect, and best of all, The all-new, original and exclusive list of Mobile Marketing, Tagging and QR Code best practices, to stay clear of the many pitfalls and problems that humble one campaign after another.
Not Like the
If you've purchased other titles, whether ebooks, or paperbacks claiming to dish on all the details of the use of QR Codes for marketing, you've no doubt been very disappointed. The information out there falls into only three
Lists of potential ideas for using QR Codes
Technical information on the QR Code coding scheme
Senseless cheerleading/naysaying about the technology itself (including finger-waving at ridiculous uses).
What You
This book contains information of a rare, 4th Sample Content Found Nowhere
Why 2-D Barcodes
Who Uses QR Codes
Setting Up Shop to Create QR Codes
Why Use QR Codes
When NOT to use a QR Codes
QR Codes gone Bad...
QR Codes Done Right
Getting Fancy (Designer QR Codes)
Bending the Rules (True Q-Art)
Advanced Professional Strategies
Security Concerns
Friendly Hosting Solutions
QR Code Competitors
The QR Code's Future
The Exclusive list of 26 Mobile Tagging Best Practices
A manual like no other.
This is the unofficial, and until now, as-yet-unwritten manual that should come packaged with your QR Codes. Information not found anywhere
Shotcodes, Blotcodes, Microsoft Tags, Why they are not QR Codes.
Why Near Field Communication (NFC) has nothing to do with QR Codes
Easy ways to Make Your Sites Mobile, for Cheap of Free.
Squeezing the Most Data Possible into Your QR Codes, without Data overload.
How to accomplish high-end customization and Designer QR Codes without breaking your QR Codes
Proprietary vs. Open Why QR Codes lead.
Exclusive Mobile Marketing Campaign Checklist
Complete Glossary and Index
Advanced Analytics Using Google Analytics campaign tracking and reporting
214 Pages, Packed with Vital How-To Info
Hundreds of Diagrams and Images
Interactive Demonstrations and Links
Free Access to Online Resources
Complete Index and Mobile Marketing Glossary
This is the "Genius Guide" to Marketing with Mobile Tagging, using QR Codes, Microsoft Tags, and other popular Mobile Tagging technologies; an all-in-one, complete guide for all your Mobile Marketing needs.
Rock-solid, research-based facts from the heavy hitters in the industry.
Direct advice and anecdotes from professional marketers who have employed tens of thousands of QR Codes in various marketing campaigns.
A thorough review of the best resources out there for generating your QR Codes.
Original, never-before-published "Best Practices" for implementing QR Codes and getting the best results.
A "Hall of Shame" of simply bad implementations -- even by Fortune 500 companies -- and how to avoid them.
What Sets This Book
Mobile Marketing isn't rocket science, but it does take care. A professional guide to all aspects of using QR Codes. "Ultimate" means ULTIMATE. This Manual
Step-by-step Checklists, tips, tricks and how-to information for creating your own QR Codes, customizing them, tracking and quantifying their use and the response of your customers, using them to best effect, and best of all, The all-new, original and exclusive list of Mobile Marketing, Tagging and QR Code best practices, to stay clear of the many pitfalls and problems that humble one campaign after another.
Not Like the
If you've purchased other titles, whether ebooks, or paperbacks claiming to dish on all the details of the use of QR Codes for marketing, you've no doubt been very disappointed. The information out there falls into only three
Lists of potential ideas for using QR Codes
Technical information on the QR Code coding scheme
Senseless cheerleading/naysaying about the technology itself (including finger-waving at ridiculous uses).
What You
This book contains information of a rare, 4th Sample Content Found Nowhere
Why 2-D Barcodes
Who Uses QR Codes
Setting Up Shop to Create QR Codes
Why Use QR Codes
When NOT to use a QR Codes
QR Codes gone Bad...
QR Codes Done Right
Getting Fancy (Designer QR Codes)
Bending the Rules (True Q-Art)
Advanced Professional Strategies
Security Concerns
Friendly Hosting Solutions
QR Code Competitors
The QR Code's Future
The Exclusive list of 26 Mobile Tagging Best Practices
A manual like no other.
This is the unofficial, and until now, as-yet-unwritten manual that should come packaged with your QR Codes. Information not found anywhere
Shotcodes, Blotcodes, Microsoft Tags, Why they are not QR Codes.
Why Near Field Communication (NFC) has nothing to do with QR Codes
Easy ways to Make Your Sites Mobile, for Cheap of Free.
Squeezing the Most Data Possible into Your QR Codes, without Data overload.
How to accomplish high-end customization and Designer QR Codes without breaking your QR Codes
Proprietary vs. Open Why QR Codes lead.
Exclusive Mobile Marketing Campaign Checklist
Complete Glossary and Index
Advanced Analytics Using Google Analytics campaign tracking and reporting
214 Pages, Packed with Vital How-To Info
Hundreds of Diagrams and Images
Interactive Demonstrations and Links
Free Access to Online Resources
Complete Index and Mobile Marketing Glossary
146 pages, Kindle Edition
First published June 4, 2013
1 person want to read
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