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The College Hook: Packaging Yourself to Win the College Admissions Game

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A comprehensive guide to the powerful packaging tool called the "Hook"--a special talent or achievement that leaps off the page of a college application and catches the eye of admissions officers. Competition for entry to the nation's top colleges is at an all-time high--and intensifying every year. Now nationally recognized college consultant and writer Pam Proctor reveals the "packaging" secrets that can help any student maximize the odds of admission to the college of his or her choice. Using real life anecdotes and examples from winning applications, Proctor provides students with a step-by-step program that will enable them to determine and develop their unique "Hook," and then package and market themselves at every stage of the admissions process.

272 pages, Hardcover

First published July 9, 2007

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Pam Proctor

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Displaying 1 - 3 of 3 reviews
Profile Image for Jennifer Wardrip.
Author 5 books518 followers
May 4, 2008
Reviewed by Me for TeensReadToo.com

Gaining admittance into the college of your choice is no easy task. With THE COLLEGE HOOK, written by Pam Proctor, the president of College Application Consultants, Inc., I have to say that your odds are greatly improved!

The book is broken down into four main parts: Discovering Your Hook, The Top Ten College Hooks, Packaging Your Hook, and Selling Your Hook. Each main category is then broken down into smaller, more-manageable sections, such as Hooks That Worked, The Resume Power Play, and Acing the Interview.

I know you're asking yourself: "What in the world, exactly, is the college hook?" According to Ms. Proctor, it's pretty simple: it's "that one special interest that will cause admissions officials to salivate over an application and significantly increase the odds of getting into a favorite college."

Basically, colleges are looking for that unique "something" that makes you you - that "something" that will make their college a better college, and will make them sorry if they don't accept you! But to find your hook, you have to find the strengths and weaknesses in yourself, and that's not always an easy task. But THE COLLEGE HOOK stresses the importance of doing just that, and The Top Ten College Hooks (including Athletic, International, Music, Political, Technology, Humanitarian, Science, Writing, Drama, and Multicultural) go a long way in helping you figure out your personal hook before you begin the college admissions process.

This is a must-read for teens getting ready to begin sending out those college applications. From writing an interesting, professional resume to acing your admissions interview, everything about the application process is covered.
Profile Image for Butch Hamilton.
21 reviews2 followers
July 11, 2012
At first, I was not too fond of the book. "Packaging" oneself just to get into a college just seemed crass. After I examined my initial impressions, I realized I was wrong. With an adjusted mindset, I saw the book in a much better light. Why not get kids to seek their inner passion and use that as a focal point for self-development?
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