From learning about various types of conversions to uncovering specific techniques for improving conversions on your site, this short ebook lays a good foundation. In it you'll uncover secrets for... * Understanding the difference between a micro- and macro-conversion. * Combating resistance factors that hinder conversion rates. * Getting higher conversion rates from your FAQ and Order pages. * Using conversion rates to troubleshoot your website. * Writing action-oriented copy that increases conversions. * Real-world before and after case study. * And more