Media Logic

by David L. Altheide

Analyzes such social institutions as politics, religion, and sport as they are presented and transformed by the media to affect our shared stock of knowledge. Altheide and Snow move beyond a consideration of the reasons for the picture given by media of these institutions and the ways in which media has impact, to a more pervasive view of our culture as shaped by the media that are a part of it. ′Altheide and Snow do successfully show how a common media logic has gripped such apparently different areas as spectator politics, sport and religion. They do show how all other media tend to conform to a dominant television format.′ -- The Media Reporter, Spring 1980

252 pages, Paperback

First published August 1, 1979