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Who Ate My Cheese?: The Road to Freedom
Who Ate My Cheese? is a tale of the awakening to reality in a maze that can well symbolize the labyrinth of our lives. No reader will remain indifferent, and certainly he will discover himself in one or another of the characters, or will find in them similarities to persons that he knows.
There are four protagonists in this story: Two giants, George and Robert, and a pair of enormous pigs, Miles and Torie. They represent the mirror image of a confused and convulsive society that exists out of place among the changes that occur at breakneck speed. This extreme situation in which we now find ourselves is the result of wrongheaded political, social and economic policies, and of letting others control the destiny of our lives.
We can behave like any one of them. We can decide to be pigs or giants, to live free or be trapped, to discover ourselves or hide behind the manipulation of the maze.
There are four protagonists in this story: Two giants, George and Robert, and a pair of enormous pigs, Miles and Torie. They represent the mirror image of a confused and convulsive society that exists out of place among the changes that occur at breakneck speed. This extreme situation in which we now find ourselves is the result of wrongheaded political, social and economic policies, and of letting others control the destiny of our lives.
We can behave like any one of them. We can decide to be pigs or giants, to live free or be trapped, to discover ourselves or hide behind the manipulation of the maze.
88 pages, Kindle Edition
First published November 14, 2013
57 people are currently reading
497 people want to read
About the author
Rowland Rose
12 books12 followersInternationally renowned author and pioneer in the study of simulated realities, Rowland Rose is one of the most brilliant, provocative and visionary voices in the field of contemporary and experimental philosophy and its fusion with emerging and disruptive science. With a career spanning more than three decades, Rowland Rose has captivated readers with his unique ability to unite complex concepts from philosophy, science and the most advanced technology in an accessible and captivating narrative.
His pioneering research on consciousness and the simulation of reality earned him international recognition. His combination of academic rigor and an innate ability to communicate profound ideas with simplicity has made him a best-selling author.
Among his most notable works is "Who Ate My Cheese? The Road to Freedom", which has been acclaimed as a truthful critique of the dominant system and a way to wake up to reality. His books have been translated into more than twenty languages and have influenced the way academics, scientists, and the general public think about consciousness, the nature of reality, and the future of humanity.
His innovative approach and ability to anticipate future trends have led him to be consulted by politicians and leaders of the technology industry interested in the ethical and philosophical implications of artificial intelligence and simulated reality.
In his latest work, "Matrix Limits: Living in a Simulation", Rowland Rose challenges readers to question their understanding of the universe, offering a radical and fascinating perspective on what could be the hidden truth behind our existence. This book, like his previous works, promises to be a milestone in the exploration of the big questions that have fascinated humanity for centuries.
Rowland Rose is not only an author, but a true thinker of our time, whose work inspires us to question what we take for granted and to explore the limitless possibilities of the human mind. If you are looking for a read that will challenge your beliefs and expand your mind, reading Rowland Rose is a must.
His pioneering research on consciousness and the simulation of reality earned him international recognition. His combination of academic rigor and an innate ability to communicate profound ideas with simplicity has made him a best-selling author.
Among his most notable works is "Who Ate My Cheese? The Road to Freedom", which has been acclaimed as a truthful critique of the dominant system and a way to wake up to reality. His books have been translated into more than twenty languages and have influenced the way academics, scientists, and the general public think about consciousness, the nature of reality, and the future of humanity.
His innovative approach and ability to anticipate future trends have led him to be consulted by politicians and leaders of the technology industry interested in the ethical and philosophical implications of artificial intelligence and simulated reality.
In his latest work, "Matrix Limits: Living in a Simulation", Rowland Rose challenges readers to question their understanding of the universe, offering a radical and fascinating perspective on what could be the hidden truth behind our existence. This book, like his previous works, promises to be a milestone in the exploration of the big questions that have fascinated humanity for centuries.
Rowland Rose is not only an author, but a true thinker of our time, whose work inspires us to question what we take for granted and to explore the limitless possibilities of the human mind. If you are looking for a read that will challenge your beliefs and expand your mind, reading Rowland Rose is a must.
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Displaying 1 - 30 of 50 reviews
May 21, 2022
This book was gifted to me and I appreciate the idea behind the book but it isn't quite the business guru book that everyone claims it is.
It's not that it's message about how people respond to change or how you should define yourself as to how change resistant you may be , it's just so childlike in it's writing style and it's point was made in chapter 1 , the rest of the book is just padding.
It's not an awful book , it just it's point was clear after the first chapter.
To save you reading the book , here is the book in a few lines.
There are three types of people , those who embrace change, those who reluctantly embrace change and those that hate change, be a change embracer, book done
It's not that it's message about how people respond to change or how you should define yourself as to how change resistant you may be , it's just so childlike in it's writing style and it's point was made in chapter 1 , the rest of the book is just padding.
It's not an awful book , it just it's point was clear after the first chapter.
To save you reading the book , here is the book in a few lines.
There are three types of people , those who embrace change, those who reluctantly embrace change and those that hate change, be a change embracer, book done
This entire review has been hidden because of spoilers.
July 17, 2019
I keep reading it every time I need to be reminded with how to deal with my responsibilities and rate them!
July 3, 2014
I read this as an assignment for my nursing class. It was a provocative piece that inspired some thought-provoking questions about life. However, it was written for the average reader and therefore was a bit boring for myself. All in all, it was a good read that everyone should experience. On a side note, I have seen it referenced in other books, such as "Lean In: Women, work and the will to lead."
August 2, 2020
30 min reading time, a lifetime worth implementing the principle.
December 23, 2024
*libro que me recomendó la psicóloga
June 5, 2024
This book deals with an idea that often we tend to forget. That life is temporary, blessings are temporary, pain is temporary.
Sometimes we dedicate our entire life for a job, a family, for a better future and often we'll lose that job anyway. Get betrayed by family or worst lose them to death, the better future don't happen. So why bother?
Do we stop making progress and keep asking why?
Do we keep moving on anyway besides the trauma we just get?
Do we move on the second life happens?
What's the right way?
The book doesn't answer this question it leaves it to you, it doesn't tell you what will happen on each situation you choose.
And that's what I like about this book, because at the end of the day. What matters is the journey, not the end road. This life is going to end anyway, whether we make it (get a job, be successful at it, becomes a billionaire, marry the love of your life, have the amount of children you desired, your children lives a good life.... Or not accomplish anything) life will end anyway.
So here's what I think it's the right answer.
When life happens (Bad things). Allow yourself to feel it (you're only a human), then get back on your feet (it's okay if it'll take time), don't compare your life to others (each is on its own journey), don't ask god why he made you poor and the bad people around you rich (God will always give you what's best for you, even if you don't understand it)., now that you felt the change, start looking for a new ways to survive it (A new job, new partner, or enjoy and embrace your loneliness-at the end you're never alone, god is always with you, listening to you). Try to do things that will develop of you (your brain, your skills, physical activity). Just don't stay stuck at one place, move (it doesn't need to be fast and affective.. just try).
Because if this life god will reward you by how many times you've been trying to be a good human, not on how many times you failed.
And that's the advice I give myself personally.
You can't separate religion from the idea of this book, because money comes from Allah, he gives whoever and how much he wants to whom he wants. It could be you or it could be never you. But you need to keep it in your mind that at the end of the day it's whats right for you because Allah makes no mistakes.
God bless .
Sometimes we dedicate our entire life for a job, a family, for a better future and often we'll lose that job anyway. Get betrayed by family or worst lose them to death, the better future don't happen. So why bother?
Do we stop making progress and keep asking why?
Do we keep moving on anyway besides the trauma we just get?
Do we move on the second life happens?
What's the right way?
The book doesn't answer this question it leaves it to you, it doesn't tell you what will happen on each situation you choose.
And that's what I like about this book, because at the end of the day. What matters is the journey, not the end road. This life is going to end anyway, whether we make it (get a job, be successful at it, becomes a billionaire, marry the love of your life, have the amount of children you desired, your children lives a good life.... Or not accomplish anything) life will end anyway.
So here's what I think it's the right answer.
When life happens (Bad things). Allow yourself to feel it (you're only a human), then get back on your feet (it's okay if it'll take time), don't compare your life to others (each is on its own journey), don't ask god why he made you poor and the bad people around you rich (God will always give you what's best for you, even if you don't understand it)., now that you felt the change, start looking for a new ways to survive it (A new job, new partner, or enjoy and embrace your loneliness-at the end you're never alone, god is always with you, listening to you). Try to do things that will develop of you (your brain, your skills, physical activity). Just don't stay stuck at one place, move (it doesn't need to be fast and affective.. just try).
Because if this life god will reward you by how many times you've been trying to be a good human, not on how many times you failed.
And that's the advice I give myself personally.
You can't separate religion from the idea of this book, because money comes from Allah, he gives whoever and how much he wants to whom he wants. It could be you or it could be never you. But you need to keep it in your mind that at the end of the day it's whats right for you because Allah makes no mistakes.
God bless .
November 5, 2021
Easy read and a useful reference book for life.
I have been all the characters in the book at different time in my life, and I also see those characters being played out by my acquaintences all the time.
The book helps to simplify and understand human when faced with different situations (including relationship with people), and through better understanding, you can not only improve yourself but also helping others.
I have been all the characters in the book at different time in my life, and I also see those characters being played out by my acquaintences all the time.
The book helps to simplify and understand human when faced with different situations (including relationship with people), and through better understanding, you can not only improve yourself but also helping others.
January 11, 2020
“what would you do if you were not afraid ?” This quote highlights most of the book, which revolves around change. This short parable of four characters was an analogy to life, which we all can relate to and we all will find ourselves in one of those four characters. You will enjoy reading this story and this will touch the strings in you which resist “change”.
June 20, 2018
Ayer le entregué un ejemplar de este libro al Señor Emiliano, el mendigo demente del 24 horas que siempre va con lamparones de meados en el pantalón, y esta misma mañana me lo veo en la portada de la edición digital de Forbes hablando de cómo absorbió con una OPA hostil a Amazon.
December 19, 2019
An incredibly short read that gives somewhat good advice. Rose uses a story about two mice and two humans stuck in a maze looking for their "cheese". The biggest theme of this book is embracing change.
June 4, 2020
Libro muy cortito, que nos enseña una gran moraleja de cómo hay que afrontar los problemas y obstáculos que nos pone la vida. Cómo no quedarse estancado y adaptarse al cambio. Muy recomendado para hacerte pensar
December 24, 2020
Este libro siembra en tu mente diminutas ideas pero con el potencial de convertirse en gigantescos árboles, formando un frondoso bosque de ideas y progreso. Te enseña a ver qué estás haciendo mal y cómo amar el cambio, algo que para mí, una persona muy temerosa, necesitaba ver.
January 15, 2021
Es un libro de descubrimiento personal bastante rápido de leer. Indaga en el sistema en el que la mayoría de nosotros estamos fijados y de la importancia de pararnos a decidir cuál será nuestro camino (puede que sea el que todos siguen).
January 19, 2021
For a self help book, it’s good. Inspired me until life took over and I like the main stay couldn’t see the cheese for the labyrinth.
It’s one of those books you can and should revisit when life gets in the way, just to remind you that you are a grain of sand in a big sandpit of life.
It’s one of those books you can and should revisit when life gets in the way, just to remind you that you are a grain of sand in a big sandpit of life.
September 2, 2021
" انني اقوم بنفس الشيء كل يوم مرات ومرات واتعجب من بقاء الحال على ما هو عليه "
" ادرك انه كان خائفا، لأنه لا يريد ان يستمر وحيدا "
اسلوب القصه مباشر جدا برغم كون الكاتب يقصد التخفي والرمزية ولكن تظهر النصائح بجلاء في الكتابة على الحوائط !
" ادرك انه كان خائفا، لأنه لا يريد ان يستمر وحيدا "
اسلوب القصه مباشر جدا برغم كون الكاتب يقصد التخفي والرمزية ولكن تظهر النصائح بجلاء في الكتابة على الحوائط !
January 30, 2023
I learnt a lot from this book, it has really brought me to understand that there's more risk to sitting and doing nothing than what we see. Comfort zones is but for a while.
What will you do if u weren't afraid?
What will you do if u weren't afraid?
March 24, 2023
I love this book! I read it after I broke my arm in 2020 and it completely changed everything for me. You can't control everything that happens in your life, but you can control how you react to it. I wrote my college application about this book and how it changed my perspective.
October 22, 2023
A breezy read. Change is the only constant. Yet, we humans have a lot of complex emotions while dealing with the unknown and unexpected. More than the take home message, I am blown away by the lucid story telling. With a simple story, the author manages to show us how to deal with change.
March 14, 2025
I received this book as a gift last Christmas and just got around to reading it. It’s insightful and easy to digest, reminding me to anticipate and adapt to change rather than fear it. My biggest takeaway? Don’t get too comfortable with the 'cheese'—be ready to move when needed!
October 14, 2017
This was an excellent read that is really helpful for a change in perception.
December 4, 2017
A great refresher checklist when tackling change management. A timeless treatise
May 17, 2018
A short and sweet tale with a great life lesson.
October 19, 2019
This book is good for perspective. I'm not a fan of change but I'm learning to be more accepting of it. Super short read, but so eye-opening.
Read
February 2, 2020Interesting take on how to deal with the ever changing nature of life. It's one of those coffee books you will always go back to when you get uncomfortable.
February 18, 2020
It's a short story with a good message. Very relevant in our times of constant change. It's a good story to share with peers, friends and family struggling with change.
July 22, 2020
one of the must read books
July 22, 2021
Esta fábula es perfecta para coger impulso y conseguir metas o sueños.
July 24, 2021
Nice, short read but I did expect something more.
July 25, 2021
Finding useful.
December 14, 2021
Un cuento breve sobre el sístema de hoy en día y el sentido común...
Sin más.
Sin más.
Displaying 1 - 30 of 50 reviews