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Service is Front Stage: Positioning Services for Value Advantage
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.
183 pages, Hardcover
First published September 29, 2006
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May 20, 2019
Neatly written, good insights, but mostly your average strategy book: Trying to model common sense, accompanied by visual models comprised of boxes, circles and some arrows here and there.
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