Service is Front Stage: Positioning Services for Value Advantage

by James Teboul

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.

183 pages, Hardcover

First published September 29, 2006

Reviews

[Marcus · Rating 3 out of 5]

Neatly written, good insights, but mostly your average strategy book: Trying to model common sense, accompanied by visual models comprised of boxes, circles and some arrows here and there.