The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty

by Rita Gunther McGrath, Ian MacMillan

The Entrepreneurial Mindset offers a refreshingly practical blueprint for thinking and acting in environments that are fast-paced, rapidly changing, and highly uncertain. It provides both a guide to energizing the organization to find tomorrow's opportunities and a set of entrepreneurial principles you can use personally to transform the arenas in which you compete. The authors present simple but powerful ways to stop thinking and acting by the old rules and start thinking with the discipline of a habitual entrepreneur.They show how eliminate paralyzing uncertainty by creating an entrepreneurial frame that shapes a shared understanding of what is to be accomplished; create a richly stocked opportunity register to redesign existing products, find new sources of differentiation, resegment existing markets, reconfigure market spaces, and seize the huge upside potential of breakthroughs; build a dynamic portfolio of businesses and options that continuously move your organization toward the future while simultaneously leaving the past behind; execute dynamically your ideas so that you can move fast, with confidence and without undue risk; and develop your own way of leading with an entrepreneurial mindset to create a vibrant entrepreneurial climate within your organization.

Genres: Business, Entrepreneurship, Nonfiction, Management

472 pages, Kindle Edition

First published August 1, 2000

Reviews

[Alex Yost · Rating 5 out of 5]

One of the best books on entrepreneurship I've read.

[Filip Hendrickx]

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[Robin]

Many have heard 'the entrepreneurial mindset', this book clearly define & recommend the 'real' mindset needed for entrepreneurs or whomever want to be one. Top notch.

[Jose Papo · Rating 5 out of 5]

A very practical guide with many tools to help you think about business model innovation and entrepreneurial disruption