This book shows a blatant disregard for social acceptability as it instructs readers toward one simple total domination. It's egotistical, sexist, narcissistic, and completely practical. These are the secrets of the alpha male, and throughout the centuries, they have been the only real path to money, women, and power. If you've tried everything else, it may be time to use what actually works.
Introduction
In every generation there are two groups. There are the masses. For them, the world is chaotic and painful. They live most of their lives knowing something is wrong but not knowing how to fix it. Their battle cry is one of weak mediocrity. They are neither satisfied nor rested. Their biggest fear is that they will die nothing more than the sum of their failures and frustrations.
There is another group. They are the elite, the Alphas. They understand the universe as an equation. They get it. They are free in all the ways that others are not because they are free of fear. Everything is in abundance for them. They have the friends you want. They have the jobs you want. They have the cars you want parked in front of the houses you wish you owned. They experience the life you want while surrounded by the women you want. All the things you dream about, they know how to get - easier, faster, and smarter than you can. At the end of every day, they sleep with ease, looking forward to the next day's adventures.
Which group are you a member of? What if you had a choice? This book will give you that choice.
Inside You Will Discover...
Part 1: Social Basics Being the envy of those around you
How you choose to see yourself and those around you dictates how you assign value. We are going to stack the deck in your favor by preventing you from sabotaging your own value and stopping you from over-inflating the value of those around you. With these skills, you can thrive in any social environment.
Part 2: Business Basics Failure and other necessary ingredients for success
This is your guide for maneuvering when things periodically and inevitably go wrong in the business world. Where most men become paralyzed, you will become stronger. This is the art of building today's success out of yesterday's failures.
Part 3: Power Basics Understanding the source and nature of your power
The source and nature of your power is no great secret, yet most men will never understand these concepts because they expect complex answers. By accepting the truths you didn't expect, and taking action on a plan that is deceptively simple, you will gain power far beyond what you thought possible.
The synopsis of the book is somewhat misleading. I am neither male nor "alpha" and I am quite content being a girly-girl who is somewhat naive. It keeps me learning. Point is, I don't want to dominate anyone or manipulate people. I do, however, want to learn the techniques and mindset because I am all too often a mark for others. I started reading books like this because I want to stand up for myself, build confidence, learn to say "no," and actually see how people use subtle nuance to exert their will and influence on others. You can't arm yourself if you don't know the weapons being used, and you can't resist the pull of others and stop being misled and manipulated unless you know and understand how other people have taken advantage of you and why you let them do it. "Power is a gift from the weak," the author writes. Alarmingly true.
You don't have to use the book or advice as directed to learn how to stop giving away the power you have over yourself. It's solid advice and an easy, short read for the person who wants to know how to be more confident and make better decisions based on HIS/HER OWN wants and needs, not anyone else's. My bf asked why I would read about domination book for guys - "Why not the female version," he asked. Maybe later. I want to see how people deceive, and a book touting itself as some sort of manual for dominating others seems to me to be a sound resource to learn from inside out. To do that requires knowledge from all perspectives, which has nothing to do with gender. People will take advantage of you until you are able to recognize behavior patterns and tactics. There's nothing amoral or gender-specific about doing the due diligence required to build a backbone.
What the book offer is not simply how to be alpha but the domination in order of accumulation of wealth, power and then the benefit that comes after it the woman.
However, what is really happening behind the scene is that the things mentioned worked really differently than what we expected. Through the reading, we uncover how power truly works in the world where currency reign supremes.
I think this is the best book written on the topic of Alpha men, this book describes about the true power of Alpha which is a powerful frame and a powerful tongue. I've read 7 books on Alpha males but this tops them all, I am now reading second book by this author.
Doesn't nearly live up to the excitement level advertised in the blurb, but still fairly engaging reading full of memorable quotes such as "If you have been spending your entire life trying to convince yourself that "it's not that you lost, it's how you played the game," you should try success." or "You wil then understand that your ego is nothing more than the fear of being weak."
Not a great book exactly, but lots of interesting ideas and pithy sayings.