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High-Profit Selling: Win the Sale Without Compromising on Price
This book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind.
In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to short-term strategies like cutting prices, offering discounts, or making other concessions. By explaining how short-term strategies are destructive to the long-term sustainability of a business, High-Profit Selling helps salespeople instead focus their energy on “profit sales” that successfully execute product price increases while maintaining and strengthening current customer relationships.
In this invaluable resource, you’ll
how to avoid negotiating, actively listen to customers,match the benefits of products or services with customers’ needs and pains,confidently communicate value,and ensure prospects are serious and not shopping for price.Too many salespeople believe that a sale at any price is better than no sale at all. High-Profit Selling teaches them to do away with this logic and instead make sales that satisfy and add value to both the client and company.
In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to short-term strategies like cutting prices, offering discounts, or making other concessions. By explaining how short-term strategies are destructive to the long-term sustainability of a business, High-Profit Selling helps salespeople instead focus their energy on “profit sales” that successfully execute product price increases while maintaining and strengthening current customer relationships.
In this invaluable resource, you’ll
how to avoid negotiating, actively listen to customers,match the benefits of products or services with customers’ needs and pains,confidently communicate value,and ensure prospects are serious and not shopping for price.Too many salespeople believe that a sale at any price is better than no sale at all. High-Profit Selling teaches them to do away with this logic and instead make sales that satisfy and add value to both the client and company.
- GenresBusiness
290 pages, Kindle Edition
First published February 14, 2012
About the author
Mark Hunter
3 books25 followersMARK HUNTER, “The Sales Hunter,” helps individuals and companies identify better prospects and build more profitable customer relationships. An award-winning sales blogger and in-demand speaker, his clients include Samsung, Coca-Cola, American Express, and Sony. He is the author of High-Profit Selling.
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Displaying 1 - 7 of 7 reviews
August 6, 2019
After reading High-profit Prospecting of the same author, this book rather seems more of a stream of consciousness than a structured overview of how to boost your sales. The 4 years of additional experience that were put into High-profit Prospecting clearly show.
Admittedly, this book tries to cover more ground. You could use this as a general introduction to High-profit Prospecting, but in that case, skip the chapter on prospecting in this book.
Admittedly, this book tries to cover more ground. You could use this as a general introduction to High-profit Prospecting, but in that case, skip the chapter on prospecting in this book.
December 23, 2018
I nice overview of selling at high levels
May 29, 2020
Go to essential guide to teaching anybody what's selling really is
July 17, 2020
High-profit selling is a great book on the fundamentals for B2B Selling and how to avoid common mistakes like competing on price
April 2, 2022
🗣🙌High-Profit Selling: Win the Sale Without Compromising on Price by Mark Hunter
https://www.goodreads.com/book/show/1...
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November 3, 2024
Smart salesman…
I got a lot from this book. But, i feel it is more of a product and business to business sales strategy.
I got a lot from this book. But, i feel it is more of a product and business to business sales strategy.
May 19, 2012
It's really easy to read and full of practical advises. It will help me with my start-up. Especially, the part where the author says "profit is not a bad word" changed my mindset.
Displaying 1 - 7 of 7 reviews