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Apple Confidential: The Real Story of Apple Computer, Inc.
Journalist Owen Linzmayer explores Apple's tumultuous history, from its legendary founding, through a series of disastrous executive decisions, to its recent return to profitability. Backed by exhaustive research, the book debunks many of the myths and half-truths surrounding Apple, the Macintosh, and its creators. Linzmayer looks into secret archives, interviews key players, and tells the real stories behind the hype.
- GenresAppleNonfiction
280 pages, Paperback
Published April 1, 1999
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April 29, 2020
This book looks at the formation of Apple from its firs days in a garage through its turbulent first decades.
Why I picked it up: I'm home from work for the foreseeable future and thought I should learn a little bit more about the history of this company.
Why I kept reading: For the educational value.
In the end: I came away having learned some new things. Some things I already knew or remembered from personal experience owning Apple computers, so it was a nice trip down memory lane.
Why I picked it up: I'm home from work for the foreseeable future and thought I should learn a little bit more about the history of this company.
Why I kept reading: For the educational value.
In the end: I came away having learned some new things. Some things I already knew or remembered from personal experience owning Apple computers, so it was a nice trip down memory lane.
Displaying 1 of 1 review