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Digital Darwinism
Don't let the rapid evolution of the Internet economy leave your business extinct before its time. Here are the seven key strategies you need to keep your company alive, growing, and profitable.
The world of Web commerce is today's fastest changing business landscape--and companies that thrive in this cutthroat economic arena need to be smarter, faster, more innovative, and more adaptable than ever before. Natural selection is already occurring, weeding out the start-ups and online ventures that fail to keep pace with evolving technology and customer needs. In Digital Darwinism , Evan I. Schwartz provides an unprecedented look inside the highly competitive world of e-commerce, and distills seven critical strategies that Web-based businesses need to follow in order to survive in what is fast becoming a multi-trillion-dollar online marketplace.
Using entertaining, in-depth case studies of companies that have used surprising strategies to win customer loyalty and turn a profit, Schwartz explores why Web-based businesses succeed or fail and shows why more traditional businesses need to evolve along with the Web--or risk going the way of the dinosaurs. Drawing lessons from well-known consumer ventures such as Priceline and E*Trade, as well as business-to-business start-ups such as Instill and Band-X, Schwartz defines the pressing issues for all companies, such as online branding, creating the best package deals for your customers, making the most of your marketing affiliates, and--most importantly--how to integrate Web commerce into every aspect of your business. His seven strategies give you the nuts-and-bolts information you need to grow and stay one step ahead of the competition, whether you're launching a new Web-based venture, retooling a global enterprise, or simply looking for creative ways to supplement an existing business online.
With its cutting-edge analysis and concrete advice--including a series of "Executive Survival Guides"-- Digital Darwinism is a must-have resource for anyone, from novice entrepreneur to corporate CEO, who hopes to succeed in the new Web economy.
The world of Web commerce is today's fastest changing business landscape--and companies that thrive in this cutthroat economic arena need to be smarter, faster, more innovative, and more adaptable than ever before. Natural selection is already occurring, weeding out the start-ups and online ventures that fail to keep pace with evolving technology and customer needs. In Digital Darwinism , Evan I. Schwartz provides an unprecedented look inside the highly competitive world of e-commerce, and distills seven critical strategies that Web-based businesses need to follow in order to survive in what is fast becoming a multi-trillion-dollar online marketplace.
Using entertaining, in-depth case studies of companies that have used surprising strategies to win customer loyalty and turn a profit, Schwartz explores why Web-based businesses succeed or fail and shows why more traditional businesses need to evolve along with the Web--or risk going the way of the dinosaurs. Drawing lessons from well-known consumer ventures such as Priceline and E*Trade, as well as business-to-business start-ups such as Instill and Band-X, Schwartz defines the pressing issues for all companies, such as online branding, creating the best package deals for your customers, making the most of your marketing affiliates, and--most importantly--how to integrate Web commerce into every aspect of your business. His seven strategies give you the nuts-and-bolts information you need to grow and stay one step ahead of the competition, whether you're launching a new Web-based venture, retooling a global enterprise, or simply looking for creative ways to supplement an existing business online.
With its cutting-edge analysis and concrete advice--including a series of "Executive Survival Guides"-- Digital Darwinism is a must-have resource for anyone, from novice entrepreneur to corporate CEO, who hopes to succeed in the new Web economy.
- GenresBusinessNonfiction
240 pages, Hardcover
First published June 8, 1999
2 people are currently reading
29 people want to read
About the author
Evan I. Schwartz
9 books8 followersEvan I. Schwartz writes about history, innovation, tech, music, and media.
He is the author of The Last Lone Inventor: A Tale of Genius, Deceit, and the Birth of Television (HarperCollins), named by Amazon Books as one of “100 Biographies & Memoirs to Read in a Lifetime.”
His book Finding Oz: How L. Frank Baum Discovered the Great American Story (Houghton Mifflin) is a narrative about the origins of a cultural icon, The Wizard of Oz.
His first book, Webonomics, was the #24 bestselling book on Amazon.com for the year 1997 (when only geeks bought stuff on the Internet), and his second book, Digital Darwinism, was a New York Times bestseller. Both are published by Broadway/Random House.
His 2021 book, REVOLVER: a novel, was issued as a free paperback, direct by mail, from the Concord Free Press, a 501c3 that promotes generosity through reading.
Schwartz has taught writing at Boston University and Tufts University.
He is the author of The Last Lone Inventor: A Tale of Genius, Deceit, and the Birth of Television (HarperCollins), named by Amazon Books as one of “100 Biographies & Memoirs to Read in a Lifetime.”
His book Finding Oz: How L. Frank Baum Discovered the Great American Story (Houghton Mifflin) is a narrative about the origins of a cultural icon, The Wizard of Oz.
His first book, Webonomics, was the #24 bestselling book on Amazon.com for the year 1997 (when only geeks bought stuff on the Internet), and his second book, Digital Darwinism, was a New York Times bestseller. Both are published by Broadway/Random House.
His 2021 book, REVOLVER: a novel, was issued as a free paperback, direct by mail, from the Concord Free Press, a 501c3 that promotes generosity through reading.
Schwartz has taught writing at Boston University and Tufts University.
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March 30, 2013
An optional-read book on managing technology strategy for managers, executives, and entrepreneurs.
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