Business Lessons from the Edge: Learn How Extreme Athletes Use Intelligent Risk Taking to Succeed in Business

by Jim McCormick, Maryann Karinch

[BACK COVER] DISCOVER THE WINNING MIND-SETS OF EXTREME SPORTS ATHLETE-EXECUTIVES. Skateboarding legend Tony Hawk jump-starts the worlds hottest skateboard company with businessman/skateboarder Per Welinder, who recently sold his share of the company back to Hawk to focus on his thriving clothing line. Freestyle motocross star Carey Hart discovers that backflips in the boardroom dont fly, but sharp entrepreneurship turns his tattoo venture into a multimedia enterprise. Rodeo rider Ty Murray, “The King of the Cowboys,” turns his passion for bull riding into a professional sports empire. Olympian bobsledder Gord Woolley prepares himself mentally every morning, whether polishing his runners or running his communications firm. Alpine climber Mark Richey learns to rely more on skills than tools to build his architectural woodworking business. Marathoner Quang S. Pham uses visualization techniques to go the distance as a runner and as a CEO in the pharmaceutical industry. Mountaineer Guy Downing climbs some of the worlds highest mountains and makes a fortune on Wall Street.PLUS more career-building lessons from sports television CEO Gavin Harvey, skier and bobsledder Kirby Best, polar explorer Bill Baker, mountaineer and CEO Kevin Sheridan, skier and law firm founder Julie Pearl, CEO and race car driver Don Bell, and others  [FLAP COPY] No guts, no glory. What does it take to succeed in business? Risk taking. Preparation. Self-confidence. The same principles that drive extreme athletes to the highest peaks of performance. This action-ready guide shows you how to capture the winning mind-sets of champions-for extreme success in business and life.

257 pages, Kindle Edition

First published July 9, 2009

Reviews

[Amanda Friedman · Rating 1 out of 5]

I absolutely love this topic. I don't know if it's just that I am too young to know all the people in the book, but I felt overwhelmed with the sporadic amount of people in the book. McCormick would list a business point and throw about three confirming stories in to support it, but in doing that the essence of the people's lives were lost. I wanted to know the people and understand how they came to be. Also, just understanding some of the sports would have been nice! The best part was hearing McCormick talk about his professional skydiving experiences. Because he told multiple stories, I got a sense of him, the sport, and how to apply it to business. So the book was choppy and I felt like the leadership principles were probably good, but to me they were lost.