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The Value of Business Analytics: Identifying the Path to Profitability
TURN YOUR CHALLENGES INTO SUCCESSES – LEARN HOW AND WHY SOME TEAM STRUGGLE AND SOME SUCCEED
This groundbreaking resource defines what business analytics is, the immense value it brings to an organization, and how to harness its power to gain a competitive edge in the marketplace. Author Evan Stubbs provides managers with the tools, knowledge, and strategies to get the organizational commitment you need to get business analytics up and running in your company.
Drawing from numerous practical examples, The Value of Business Analytics provides an overview of how business analytics maps to organizational strategy and through examining the mistakes teams commonly make that prevent their success, author Evan Stubbs uncovers a four-step framework which helps improve the odds of success.
Built on field-tested experience, The Value of Business Analytics explains the importance of and how to:
Define the Value: Link analytics outcomes to business value, thereby helping build a sense of urgency and a need for change. Communicate the Value: Persuade the right people by understanding what motivates them. Deliver the Value: Link tactical outcomes to long-term strategic differentiation. Measure the Value: Validate wins and deliver continuous improvement to help drive ongoing transformation.Translating massive amounts of data into real insight is beyond magic—it’s competitive advantage distilled. Nothing else offers an equivalent level of agility, productivity improvement, or renewable value. Whether you’re looking to quantify the value of your work or generate organizational support, learn how to leverage advanced business analytics with the hands-on guidance found in The Value of Business Analytics.
Drawing on the successes and failures of countless organizations, author Evan Stubbs provides a reference rich in content that spans everything from hiring the right people, understanding technical maturity, assessing culture, and structuring strategic planning. A must-read for any business analytics leader and an essential reference in shifting the perspective of business analytics away from algorithms towards outcomes.
Learn how to increase the odds of successful value creation with The Value of Business Analytics.
338 pages, Kindle Edition
First published June 15, 2011
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Displaying 1 of 1 review
August 14, 2013
I'm the group leader for my company's brand new Business Analytics group (my professional training is as a statistician), so I read this book to try and get some good insights into how to be an effective manager of analytics.
I found myself nodding and agreeing with everything said in the first chapter - Stubbs and I see eye to eye on the factors that are critical to the success of an analytics team. Everything he addresses is important, from the importance of analytics in an organization to the need for the analytics team to define the value they provide and communicate it effectively. However, I felt the execution of some of the chapters really suffered.
Chapter 4, defining the value, was the chapter I was most looking forward to because it's essential to the success of my team. But aside from addressing important issues like getting everybody to agree on just what value is being created, it turned into an accounting chapter talking about things like NPV, real technical things. Maybe most people aren't familiar with this and maybe most organizations don't have a unified value reporting system, but I am and mine does, so I skimmed half the chapter.
Chapter 5, communicating the value, had the same information you'd get from any personality type workshop with how people think about things differently and approach things differently and so you need to approach them on their level. I skimmed this whole chapter, too.
My other issue with the book is how much time he spends repeating himself. I don't have an explicit example to give here, but he will, on the same page, say the same thing with only a slight variation up to three times. This book could have been a fraction of the length and contained the same value. Repetition may be the mother of all learning, but reading the same thing over and over and over just put me to sleep. There were some very important sections that I had a hard time getting through.
Still, the book is very good. I did a crazy amount of highlighting on my Kindle Paperwhite (which I never anticipated I would - I'm not a big highlighter) and many of the ways I define things and think about things have been changed as a result of having read this book.
I found myself nodding and agreeing with everything said in the first chapter - Stubbs and I see eye to eye on the factors that are critical to the success of an analytics team. Everything he addresses is important, from the importance of analytics in an organization to the need for the analytics team to define the value they provide and communicate it effectively. However, I felt the execution of some of the chapters really suffered.
Chapter 4, defining the value, was the chapter I was most looking forward to because it's essential to the success of my team. But aside from addressing important issues like getting everybody to agree on just what value is being created, it turned into an accounting chapter talking about things like NPV, real technical things. Maybe most people aren't familiar with this and maybe most organizations don't have a unified value reporting system, but I am and mine does, so I skimmed half the chapter.
Chapter 5, communicating the value, had the same information you'd get from any personality type workshop with how people think about things differently and approach things differently and so you need to approach them on their level. I skimmed this whole chapter, too.
My other issue with the book is how much time he spends repeating himself. I don't have an explicit example to give here, but he will, on the same page, say the same thing with only a slight variation up to three times. This book could have been a fraction of the length and contained the same value. Repetition may be the mother of all learning, but reading the same thing over and over and over just put me to sleep. There were some very important sections that I had a hard time getting through.
Still, the book is very good. I did a crazy amount of highlighting on my Kindle Paperwhite (which I never anticipated I would - I'm not a big highlighter) and many of the ways I define things and think about things have been changed as a result of having read this book.
Displaying 1 of 1 review