Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing

by Ian Brodie

Business fads come and go, but Email Marketing has consistently outperformed all other marketing strategies. In Email Persuasion, marketing expert Ian Brodie reveals the techniques that are working right now to allow professionals and small businesses to connect with potential clients, build trust-based relationships and generate more sales through email. Email Persuasion lays out a clear blueprint for building an engaged subscriber base, building credibility and trust through your emails and converting your subscribers into paying clients. No jargon. No fluff. Just practical, real-world strategies that deliver results. Want to know how to build a list of ideal clients as subscribers fast? Start with the Opt-In formula on page 19. How to get through spam filters, and "greymail" technology? Turn to page 43 for the most up to date advice. The best format for emails? Page 57. When to send them and how frequently? Start on page 59, but also check page 83 on why frequent emailing is often more effective? Getting your system onto autopilot? Page 95. Advanced techniques to get the right messages to the subscribers who will most value them? Page 103. Writing persuasively? Page 109. Packed full of examples, templates and clear next steps for you to do to get your own email marketing system up and running quickly and getting you results. If you've ever been overwhelmed by the complexity of email marketing or been unsure where to start to get the best results, Email Persuasion will provide you a clear path to succeeding with email.

Genres: Business, Nonfiction, Communication, Writing, Technology

160 pages, Paperback

First published November 13, 2013

Reviews

[Arpi Martirosyan]

Данная книга отлично подходит для людей, которые только начинают работать в сфере email-маркетинга. Но если вы уже разбираетесь в базовых понятиях, то вам она покажется малозначимой. Читается легко, для себя вынесла пару новых идей, но не более.

[Nicholas Wright]

This is a seriously good resource for anyone that's interested in the basics of email marketing as well as marketing professionals that have been doing email marketing for a while, but are looking for ways to jumpstart their strategy.

Ian highlights key aspects of what an email marketing strategy should look all the way through the different elements of the strategy. It's not a very long book but if you read through it as a textbook and make notes/ideas of your own it can become quite a meaty resource.

[Mark]

Where this book succeeds: clear, concise prose and a specific orientation to small businesses and consultants getting started in email marketing. The book also has solid b/w screen graphics. Brodie is a UK-based writer, but the book is generic to different systems. Where the book falls short: too beginner, and somewhat out of date. Brodie talked to others, but his examples and the real challenges they faced are rather lacking (3.6-3.8/5.0 stars)

[André La Crout]

Very short, but not without substance

When I saw the length of this book, I was concerned…

However, perhaps I should have felt encouraged.

Unlike MANY (most?) other marketing books, there’s basically no fluff in here.

Some of it is pretty basic, one could argue TOO basic for advanced email marketers, but there’s still a lot of good stuff in here.

It’s just concise and to-the-point.

Could there be MORE substance? Certainly. But it’s not bad!

[Scott]

A darn good book

"If you get only one book. . ." It's a cliche, but this comes very close to being the only book on email marketing a beginner or intermediate would need. It covers all the high points quite well. Read it, mark it up and keep it on hand. You could do much worse than having just this one to refer back to.

[Vladimir V.]

Cannot say I have found something extraordinary here (a lot of people write in their comments it's the best book, and all), but it's a solid book on email-marketing with useful tips and tricks. For beginners and for those looking to optimize their existing email-marketing process - it's a good place to start!

[Taylor Ellwood]

This is a good book to read when you are starting to do online marketing and you're learning about email marketing in particular. The author walks you through how email marketing works and helps you understand what you need to do to get setup with your email marketing. And best of all what he shares isn't outdated. You can apply it now and still get results.

[Karen]

Packed with Info for Beginners

Ian walks readers through starting or improving email marketing for your business. He also adds lots of bonuses for readers and recommends three email courses plus his own for those who are ready to dive deeper. Great read with lots of value.

[Rostyslav Maikovych]

good for beginners

[Mike Williams]

This is best book i recommend it

[Hailey]

Nothing extraordinary. If you have any knowledge on email marketing this isn’t for you. Good for beginners or people with interest in it but no experience.

[Cinzia]

This is a great introductory book if you want to get into the basics of email marketing; the structure is always clear, the content exhaustive and the pleasant, colloquial style makes it an easy, enjoyable read at the same time.

[Anna]

The first chapter almost lost me. But after that, the book was full of good, actionable information. This is a great book to read if you've already started building an email list, have been told by everyone how valuable the contacts are...and then got afraid to email them.

[Vlad K]

Without practical advices the value of this book is about 0.
Good for newbies in email marketing.

[Troy]

A great digest of email marketing best practices.

[Olli Kopakkala]

Email marketing 101

A bit of this and that. Good book to read if you are just getting into email marketing. Very little about persuasion. Easy reading for an hour.